AKSHAY CHANDEL

Working as a Digital Marketing Specialist for the university

• Content Strategy: Crafted engaging content and creative strategy for social media handles on Facebook, LinkedIn and Instagram
• Content Writing: Writing SEO-friendly blogs on WordPress using Yoast SEO and Rank Math plugin. Maintained an SEO score of 90%+ for each blog.
• Conversion Tracking: Integrated Google ads re-marketing and conversion tracking codes into the website through Google Tag Manager.
• ChatGPT Prompt Engineering: Used in-depth prompt engineering to generate high-quality blog and social media posts.
• SQL Management: Used basic and complex SQL queries to fetch data from large databases through Google Big Query database integration with Google Sheets to make eye catchy data visualization reports in Google Data Studio.
• Data Visualization: Created high quality data visualization reports through Tableau, Infogram and Power BI in different formats for college ad campaigns and social media pages. Used DAX functions in Power BI to calculate key KPI's like revenue, conversions, ROI and ROAS.

• Newsletters & Use Cases: Crafted technical, creative content and Canva graphic designs for newsletters, use cases, social media posts and ad campaigns boosting website visitors by 20%.
• Technical Writing: Wrote technical content for the website by using Chat GPT prompt engineering techniques boosting the revenue of the company by 20% in 2 quarters.

• High-Converting Creative: Crafted Google ads and social media copies with over 20% conversion rate; produced engaging landing page content resulting in a 30% conversion boost.
• Effective Strategies: Devised content and creative brief strategies for ad campaigns, driving a 30% increase in conversions; expanded keyword and audience reach for a balance of 20% conversion rise.
• Optimized Campaigns: Created marketing Google ad campaigns (search, display, video, discovery, shopping, universal app, PMAX) in AEMEA regions achieving 200% ROI with Efficiency; executed optimization tasks leading to a 30% revenue surge in adopters business units.
• ROI Enhancement: Performed campaign optimization tasks like bid, keyword, device, audience adjustments, bid strategy suggestion, ad group bids, network expansion, assets suggestion, CPA raising, ROAS lowering, poorly performing keywords, assets, DSA and RSA ad suggestions contributing to boosted ROI and revenue by 100%.
• Audience Analysis: Performed in depth affinity, in-market, re-marketing and custom audience analysis for high revenue (search, display, shopping, video, discovery) campaigns leading to 70% boost in revenue for high GMV ad accounts.
• Profit Growth: Collaborated with designers, resulting in on-time project delivery; collective marketing efforts led to a remarkable 25% increase in client profits; delivered 100%+ ROI for 500+ clients across US, UK, and EU countries.
• Conversion tracking integration: Implemented integration of conversion tracking by incorporating Facebook Pixel and Google Tag Manager codes into the website.
• Data Visualization: Used SQL queries to fetch campaign data from large database by integrating Big Query, Google Sheets to make high-quality campaign data visualization reports in Google Data Studio.

• High-Converting Ad Copies: Crafted captivating ad copies across Google networks, surpassing 50% conversion rates.
• Compelling Landing Pages: Authored persuasive content for ad campaign pages, resulting in 40%+ conversion rates.
• Effective Collaboration: Teamed up with creative and marketing departments to ensure timely project delivery. Meticulous Proofreading: Edited and refined content for diverse advertising platforms.
• Maximized ROI Campaigns: Designed Google ads campaigns achieving 100% Return On Investment; maintained 30%+ CTR and 40% conversion rates annually. Executed stage optimization tasks for the campaigns for 20% conversion rise and customer acquisition.
• Performance Tracking and Enhancement: Monitored key KPI metric like CTR, leads, conversions, and rates; aided by detailed audit dashboard reports, clients' revenue increased by 50%.

• Dynamic Copywriting: Crafted engaging content for multiple marketing channels like email marketing mailers, paid ad campaigns, brochures, and product guides driving 20% more website visitors.
• Content Excellence: Proofread content with AI for 20% higher website rankings. Strategic Creativity: Designed Canva briefs for brochures, social media, newsletters, and use cases achieving over 50% engagement.
• ROI-Driven Campaigns: Managed successful Facebook, Google, and Instagram ad campaigns. Executed optimization tasks for 30% conversion rise.
• Google Analytics Analyst: Tracked website traffic, user behavior, and conversions. Provided insights from data trends, demographics, and engagement on GA CRM.
• Content Writing Specialist: Created SEO-friendly content for websites, blogs, newsletters, mailers, brochures, social media and other marketing channels on Canva and Mailchimp. Collaborated with design and marketing for consistent messaging. The content helped in improving website rankings by 20%.
• Email Marketing Specialist: Re-engineering email marketing campaigns on mail chimp, segmenting and personalizing content. Optimized key metric indicators like open rates and CTR by 15%.

• Content Creation: Developed high-quality, engaging travel content including articles, guides, website, newsletters, product catalogs, marketing deals, paid ad campaigns, social media and blog posts driving 20% increase in website traffic.
• SEO Optimization: Optimized all content for search engines by incorporating relevant keywords and following SEO best practices.
• Content Collaboration: Worked closely with the Content Manager, SEO Specialist, and digital marketing team to create cohesive content strategies. The content strategies boosted engagement's by 30%.
• Research and Fact-Checking: Conducted thorough research and fact-checking to ensure the accuracy and reliability of all travel, e-commerce and B2C content.
• Editorial Standards: Adhered to editorial guidelines to maintain a consistent and professional tone across all content. Regularly updated and revised existing content to ensure it remains current and relevant.
• Audience Engagement: Utilized analytics tools to track content performance and make data-driven improvements. The data driven improvements boosted campaigns performance by 30%.
• Trend Monitoring: Stay informed about the latest travel trends and industry developments to keep content fresh and relevant. Integrated current travel trends and news into content to attract and retain audience interest.
• Content Distribution: Assisted in distributing content across various channels, including social media and email marketing.