Akshay Deogupta
Manager - Cross Sell
Summary
Strategic growth leader with 7+ years of experience in Fintech and SaaS, driving revenue through cross-sell strategy, lifecycle optimization, and churn reduction. Known for leveraging data-backed insights to scale product adoption, increase retention, and unlock customer value. Proven track record of leading high-impact initiatives and recognized with multiple awards for delivering business-critical results.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
Work History
Manager - Cross Sell
FIBE (formerly EarlySalary)
09.2022 - Current
- Spearheaded strategic cross-sell initiatives, playing a critical role in driving ~₹15 Cr in annual profit (PAT) by deepening customer engagement and increasing product penetration.
- Developed and executed revenue-focused cross-sell strategies to maximize value from the existing customer base, aligning with business growth objectives.
- Recognized with the “Budding Star Award” within six months for exceptional performance and rapid impact.
- Led team performance reviews and KPI alignment, fostering a culture of accountability, structured feedback, and continuous improvement.
- Owned end-to-end management of key fintech products, including personal loans, BNPL, and credit cards, ensuring high customer adoption and satisfaction.
- Led the design and execution of strategic customer nurturing workflows via MoEngage across multiple touchpoints — email, SMS, WhatsApp, push notifications, and RCS — enhancing lifecycle engagement.
- Maintained strict adherence to regulatory guidelines while promoting responsible and scalable usage of financial products.
Sr. Customer Success Manager
Verloop
06.2021 - 08.2022
- Managed strategic and enterprise accounts across India, SEA, and MENA, overseeing a portfolio valued at $1.12 million, ensuring high-touch engagement and sustained growth.
- Led end-to-end client onboarding, platform training, and product adoption, enabling seamless integration of automated customer support systems across diverse industries.
- Forecast churn using data-driven insights and executing proactive retention strategies to protect recurring revenue.
- Delivered comprehensive performance reviews and QBRs, advising clients on best practices and optimization opportunities aligned with business goals.
- Played an active role in revenue generation through contract renewals, ensuring continuity and satisfaction across high-value accounts.
- Acted as a strategic advisor, bridging customer success metrics with cross-sell opportunities and long-term partnership value.
Product Consultant
NoPaperForms
02.2020 - 06.2021
- Awarded the “Chanakya Award” for achieving the highest renewal rate in the first year; led strategic planning, campaign reviews, and automation of nurturing journeys.
- Designed and implemented multi-channel nurturing strategies to drive maximum conversions with minimal effort, while conducting product training sessions and supporting marketing campaign analysis.
Relationship Manager
eWards
03.2017 - 03.2018
- Led digital transaction initiatives by implementing wallet-less payment solutions and loyalty programs, while managing new client acquisition and conducting merchant platform training to enhance product adoption and customer engagement.
Customer Service Manager
7Horizons
01.2016 - 01.2017
- Collaborated on go-to-market strategy design for pitching financial products and wealth management solutions, ensuring alignment with customer personas, lifecycle stages, and regulatory norms.
Education
MBA - Marketing
MIT-WPU
01.2018 - 01.2019
B.Tech - ECE
LIET
01.2011 - 01.2015
HSSC - undefined
Saraswati Vidyalaya
SSC - undefined
Saraswati Vidyalaya
Skills
Customer engagement strategies
Customer retention strategy
Cross-sell implementation
Campaign performance analysis
Integrated marketing campaigns
Customer engagement management tools
Workflow optimization
Product lifecycle management
Data interpretation skills
Cohort data analysis
Performance analysis
Market trend evaluation
Certification
Google Analytics for Beginners
Awards
- 'Budding Star' Award – FIBE (within 6 months)
- 'Chanakya Award' – NoPaperForms (highest renewal rate)
- Head of Promotions – MBA Marketing Forum
- Tabla Performer – All India Radio (AIR)
- NCC 'A' Certificate – Air Wing
- 1st Prize – Skit at The Hindu e-plus Club
Timeline
Manager - Cross Sell
FIBE (formerly EarlySalary)
09.2022 - Current
Sr. Customer Success Manager
Verloop
06.2021 - 08.2022
Product Consultant
NoPaperForms
02.2020 - 06.2021
MBA - Marketing
MIT-WPU
01.2018 - 01.2019
Relationship Manager
eWards
03.2017 - 03.2018
Customer Service Manager
7Horizons
01.2016 - 01.2017
B.Tech - ECE
LIET
01.2011 - 01.2015
HSSC - undefined
Saraswati Vidyalaya
SSC - undefined
Saraswati Vidyalaya