Akshay Deogupta
Manager - Cross Sell
Summary
Strategic growth leader with 7+ years of experience in Fintech and SaaS, driving revenue through cross-sell strategy, lifecycle optimization, and churn reduction. Known for leveraging data-backed insights to scale product adoption, increase retention, and unlock customer value. Proven track record of leading high-impact initiatives and recognized with multiple awards for delivering business-critical results.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
Work History
Manager - Cross Sell
FIBE (formerly EarlySalary)
09.2022 - Current
- Spearheaded strategic cross-sell initiatives, playing a critical role in driving ~₹15 Cr in annual profit (PAT) by deepening customer engagement and increasing product penetration.
- Developed and executed revenue-focused cross-sell strategies to maximize value from the existing customer base, aligning with business growth objectives.
- Recognized with the “Budding Star Award” within six months for exceptional performance and rapid impact.
- Led team performance reviews and KPI alignment, fostering a culture of accountability, structured feedback, and continuous improvement.
- Owned end-to-end management of key fintech products, including personal loans, BNPL, and credit cards, ensuring high customer adoption and satisfaction.
- Led the design and execution of strategic customer nurturing workflows via MoEngage across multiple touchpoints — email, SMS, WhatsApp, push notifications, and RCS — enhancing lifecycle engagement.
- Maintained strict adherence to regulatory guidelines while promoting responsible and scalable usage of financial products.
Sr. Customer Success Manager
Verloop
06.2021 - 08.2022
- Managed strategic and enterprise accounts across India, SEA, and MENA, overseeing a portfolio valued at $1.12 million, ensuring high-touch engagement and sustained growth.
- Led end-to-end client onboarding, platform training, and product adoption, enabling seamless integration of automated customer support systems across diverse industries.
- Forecast churn using data-driven insights and executing proactive retention strategies to protect recurring revenue.
- Delivered comprehensive performance reviews and QBRs, advising clients on best practices and optimization opportunities aligned with business goals.
- Played an active role in revenue generation through contract renewals, ensuring continuity and satisfaction across high-value accounts.
- Acted as a strategic advisor, bridging customer success metrics with cross-sell opportunities and long-term partnership value.
Product Consultant
NoPaperForms
02.2020 - 06.2021
- Awarded the “Chanakya Award” for achieving the highest renewal rate in the first year; led strategic planning, campaign reviews, and automation of nurturing journeys.
- Designed and implemented multi-channel nurturing strategies to drive maximum conversions with minimal effort, while conducting product training sessions and supporting marketing campaign analysis.
Relationship Manager
eWards
03.2017 - 03.2018
- Led digital transaction initiatives by implementing wallet-less payment solutions and loyalty programs, while managing new client acquisition and conducting merchant platform training to enhance product adoption and customer engagement.
Customer Service Manager
7Horizons
01.2016 - 01.2017
- Collaborated on go-to-market strategy design for pitching financial products and wealth management solutions, ensuring alignment with customer personas, lifecycle stages, and regulatory norms.
Education
MBA - Marketing
MIT-WPU
01.2018 - 01.2019
B.Tech - ECE
LIET
01.2011 - 01.2015
HSSC - undefined
Saraswati Vidyalaya
SSC - undefined
Saraswati Vidyalaya
Skills
Customer engagement strategies
Certification
Google Analytics for Beginners
Awards
- 'Budding Star' Award – FIBE (within 6 months)
- 'Chanakya Award' – NoPaperForms (highest renewal rate)
- Head of Promotions – MBA Marketing Forum
- Tabla Performer – All India Radio (AIR)
- NCC 'A' Certificate – Air Wing
- 1st Prize – Skit at The Hindu e-plus Club
Timeline
Manager - Cross Sell
FIBE (formerly EarlySalary)
09.2022 - Current
Sr. Customer Success Manager
Verloop
06.2021 - 08.2022
Product Consultant
NoPaperForms
02.2020 - 06.2021
MBA - Marketing
MIT-WPU
01.2018 - 01.2019
Relationship Manager
eWards
03.2017 - 03.2018
Customer Service Manager
7Horizons
01.2016 - 01.2017
B.Tech - ECE
LIET
01.2011 - 01.2015
HSSC - undefined
Saraswati Vidyalaya
SSC - undefined
Saraswati Vidyalaya
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