Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
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AKSHAY KUMAR

Digital Marketer
Ambala,HR

Summary

Experienced Senior Digital Marketer with over 5 years of experience in Digital Marketing and SEO. Excellent reputation for resolving problems and improving customer satisfaction.

Overview

3
3
Certifications
6
6
years of post-secondary education
7
7
years of professional experience

Work History

Senior Digital Marketer

ODD LOOP
New Delhi, Delhi
09.2020 - Current
  • Oversaw daily operations to ensure high levels of productivity.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
  • Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.

Senior SEO Executive

Envent Digital Technologies
Gurugram, Haryana
12.2017 - 08.2020
    • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
    • Created dynamic SEO strategies to exceed market competitors and meet client needs.
    • Analyzed and audited clients' websites to address performance issues.
    • Completed keyword research to target clients based on keyword targeting.
    • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
    • Maintained knowledge of current market trends and algorithm updates of top search engines.
    • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
    • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
    • Increase sales of SacredEarth Products through running successful Campaign on Amazon and Flipkart seller accounts.
    • Expert in all aspects of Natural/Organic Search Engine Optimization, on amazon and flipkart of products. In-depth knowledge of ethical/white-hat techniques accepted by major Ecommerce portals like Amazon and Flipkart.

Senior SEO Specialist

Supercabz Global Private Limited
Gurugram, Haryana
01.2016 - 11.2017
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Incorporated XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget

SEO Executive

RASEO Technology
Gurugram, Haryana
10.2015 - 12.2016
    • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
    • Completed keyword research to target clients based on keyword targeting.
    • Utilized search engine optimization and emphasized importance of link building.
    • Analyzed and audited clients' websites to address performance issues.
    • Built, implemented and updated effective SEO strategies.
    • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Education

B.tech - Computer Science

Gurunanak Institute of Technologies(GNIT)
Mullana
06.2011 - 03.2015

XIIth - Non Medical

PKR Jain Public School
Ambala City
04.2010 - 05.2011

Xth -

Tulsi Public School
Ambala City
04.2008 - 03.2009

Skills

Digital marketing expert

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Software

Google AdWords

Facebook Business Ad Manager

Google Analytics

Google Search Console

SEMrush

Certification

Digital Marketing Nano Degree, Udacity - October 2020- December 2020

Timeline

Digital Marketing Nano Degree, Udacity - October 2020- December 2020

10-2020

Senior Digital Marketer

ODD LOOP
09.2020 - Current

Senior SEO Executive

Envent Digital Technologies
12.2017 - 08.2020

HubSpot Inbound Marketing Certification-March 2017- April 2018

10-2017

Google Analytics Certification - March 2017- September 2018

03-2017

Senior SEO Specialist

Supercabz Global Private Limited
01.2016 - 11.2017

SEO Executive

RASEO Technology
10.2015 - 12.2016

B.tech - Computer Science

Gurunanak Institute of Technologies(GNIT)
06.2011 - 03.2015

XIIth - Non Medical

PKR Jain Public School
04.2010 - 05.2011

Xth -

Tulsi Public School
04.2008 - 03.2009

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AKSHAY KUMARDigital Marketer