Google AdWords
AKSHAY KUMAR
Digital Marketer
Ambala,HR
Summary
Experienced Senior Digital Marketer with over 5 years of experience in Digital Marketing and SEO. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
3
3
Certifications
6
6
years of post-secondary education
7
7
years of professional experience
Work History
Senior Digital Marketer
ODD LOOP
New Delhi, Delhi
09.2020 - Current
- Oversaw daily operations to ensure high levels of productivity.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Optimized social media channels and web pages to improve SEO and usability.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Senior SEO Executive
Envent Digital Technologies
Gurugram, Haryana
12.2017 - 08.2020
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Analyzed and audited clients' websites to address performance issues.
- Completed keyword research to target clients based on keyword targeting.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Increase sales of SacredEarth Products through running successful Campaign on Amazon and Flipkart seller accounts.
- Expert in all aspects of Natural/Organic Search Engine Optimization, on amazon and flipkart of products. In-depth knowledge of ethical/white-hat techniques accepted by major Ecommerce portals like Amazon and Flipkart.
Senior SEO Specialist
Supercabz Global Private Limited
Gurugram, Haryana
01.2016 - 11.2017
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Helped clients develop website portals and social media pages to promote businesses.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget
SEO Executive
RASEO Technology
Gurugram, Haryana
10.2015 - 12.2016
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Analyzed and audited clients' websites to address performance issues.
- Built, implemented and updated effective SEO strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
B.tech - Computer Science
Gurunanak Institute of Technologies(GNIT)
Mullana 06.2011 - 03.2015
XIIth - Non Medical
PKR Jain Public School
Ambala City 04.2010 - 05.2011
Xth -
Tulsi Public School
Ambala City 04.2008 - 03.2009
Skills
Digital marketing expert
Proficiency in digital management
Facebook expertise
Budget understanding
Google Ads
Ad development
Software
Facebook Business Ad Manager
Google Analytics
Google Search Console
SEMrush
Certification
Digital Marketing Nano Degree, Udacity - October 2020- December 2020
Timeline
Digital Marketing Nano Degree, Udacity - October 2020- December 2020
10-2020
Senior Digital Marketer
ODD LOOP
09.2020 - Current
Senior SEO Executive
Envent Digital Technologies
12.2017 - 08.2020
HubSpot Inbound Marketing Certification-March 2017- April 2018
10-2017
Google Analytics Certification - March 2017- September 2018
03-2017
Senior SEO Specialist
Supercabz Global Private Limited
01.2016 - 11.2017
SEO Executive
RASEO Technology
10.2015 - 12.2016
B.tech - Computer Science
Gurunanak Institute of Technologies(GNIT)
06.2011 - 03.2015
XIIth - Non Medical
PKR Jain Public School
04.2010 - 05.2011
Xth -
Tulsi Public School
04.2008 - 03.2009