Akshay Gupta
Crafting Brand Success Stories | Strategic Brand Marketing & Management
Mumbai
Summary
Brand Marketing professional with 6+ years of experience in Content and Performance Marketing, Social Media, on- and off-air promotions, Public Relations, and Radio strategies. Specialized in boosting brand visibility and audience engagement, combining creative vision with analytical precision to deliver impactful, measurable results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand Manager Marketing- Hindi Movies
Zee Entertainment Enterprises
3 2023 - Current
- Plan & manage large-scale Hindi & South dub movie premieres across multiple platforms (on-air, social media, radio, etc.)
- Plan and manage Brand Marketing strategy for Zee Cine Awards, ILT20, and multiple Zee led IPs
- Direct digital marketing, social media planning & buying, and consumer/trade engagement
- Analyze competition & consumer trends, applying insights for brand growth
- Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Manage budgets, allocate funds strategically towards high-impact initiatives that support overall business goals.
- Key Campaigns: Gadar 2, Jawan, RRR, Dunki, Chandu Champion
Sr. Executive- Social Media and Content Marketing
Eros International
11.2021 - 02.2023
- Lead social media communication for Eros Now and Mzaalo
- Developed strategy, visual language, and tone of voice for engaging user experiences
- Curated and optimized content based on digital trends and brand objectives
- Launched and managed META monetization and partnerships
- Key Campaigns: OTT releases for Manmarziyan, Bajirao Mastani, Ram Leela, English Vinglish, Aisa Waisa Pyaar, Haathi Mere Saathi
Brand Associate- Social Media
The Small Big Idea Agency
07.2019 - 09.2020
- Ideate, curate, plan, and execute film project. Analyze brands to create content pillars for effective audience engagement
- Syndicate content and form alliances with top social media influencers & actors
- Synergize content with actors for ancillary concepts & meme marketing
- Key Campaigns: Dream Girl, Good Newwz, Bala, Love Aaj Kal
Social Media Strategist
Schbang Digital Solution
05.2019 - 07.2019
- Client Servicing & Account Management for Cochlear, Nivea
- Develop innovative solutions including content management and maintenance of the brand's digital platforms.
Marketing Internship
Eros International
11.2018 - 1 2019
- Movie marketing campaign execution on a regular basis
- Coordination on creatives with the creative team & the marketing agency
Education
Masters Of Commerce (Advertising & Business Management) -
Hinduja College Of Arts & Commerce
Mumbai 03.2021
Bachelor Of Management (Marketing Management) -
SIES College Of Arts, Science & Commerce
03.2019
Advance Diploma in Digital Marketing -
DMTI, SoftPro
Mumbai03.2019
Skills
Brand Marketing Strategist
360° Campaign Management (Digital Marketing, Social Media, Media planning & buying, On-air, OOH, Radio)
Cross-Functional Collaborator, Storyteller
Certification
Google Analytics, Adwords & Ads Certification
Awards
- GOA FEST & ABBY AWARDS 24- Gold Best Promo for &xplorHD Channel
- DIGIX 2020- Gold Digital Campaign for Dream Girl
- IAMAI- Silver Content Campaign for Dream Girl
Timeline
Sr. Executive- Social Media and Content Marketing
Eros International
11.2021 - 02.2023
Brand Associate- Social Media
The Small Big Idea Agency
07.2019 - 09.2020
Social Media Strategist
Schbang Digital Solution
05.2019 - 07.2019
Google Analytics, Adwords & Ads Certification
03-2019
Marketing Internship
Eros International
11.2018 - 1 2019
Brand Manager Marketing- Hindi Movies
Zee Entertainment Enterprises
3 2023 - Current
Masters Of Commerce (Advertising & Business Management) -
Hinduja College Of Arts & Commerce
Bachelor Of Management (Marketing Management) -
SIES College Of Arts, Science & Commerce
Advance Diploma in Digital Marketing -
DMTI, SoftPro
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