Akshay Joshi

Santushti shakes India's leading, successful, sustainable franchise-based model. Providing 10+ dessert categories at one place in every corner of the India.

• Executed the strategic planning and launch of a profitable franchise F&B outlet in a prime location in Vadodara.
• Oversaw daily operations, including inventory management, personnel supervision, pricing strategies, and billing processes.
• Implemented innovative strategies to increase footfall and boost revenue.
• Executed promotional campaigns across online and offline platforms to boost revenue during off-peak periods.
• Reviewed and maintained budgetary allocations, ensuring regular updates to the P&L statement.

• Ensured entire park operations, including staff management, ride functionality, and equipment maintenance, were executed effectively.
• Oversaw the implementation of health and safety regulations and conducted risk assessments to maintain a safe environment for employees and guests.
• Implemented continuous improvement plans to boost overall visitor and staff contentment.
• Developed innovative events and experiences to enhance visitor engagement.
• Established and enforced financial controls, overseeing the successful execution of park development projects.
• Cultivated strong staff teams by overseeing performance management, training, and development initiatives.

• Achieved Rs. 2.98 Cr in sponsorship revenue from Corporate CSR budgets, driving towards an annual goal of Rs. 3.75 Cr.
• Oversaw fundraising target attainment and compiled best practices from the team to strengthen capabilities and elevate fund generation.
• Spearheaded new fundraising efforts and forged marketing collaborations for CRM.
• Secured new corporate donors, nurtured relationships with current donors, and provided comprehensive corporate servicing.

• Achieved Rs. 2.38 Cr in revenue, contributing to a target of Rs. 3 Cr annually by securing corporate partnerships for EsselWorld, Water Kingdom, and EsselWorld Bird Park.
• Increased revenue by obtaining new clients for branding, cross-promotion, activation, shooting, kiosk rentals, and brand collaborations across the platform.
• Secured sponsorship revenue by creating customized event packages that aligned with brand objectives and effectively reached target audiences.
• Collaborated with Marketing & Event teams to meet their requirements for associations, brand partnerships, and sponsorships.

• Oversaw client relationships for 180 clients, driving a 27% increase in growth over the 2012 base, and meeting a 1.5 crore annual target in the education sector.
• Implemented sales initiatives to attract new advertisers each month, providing tailored solutions.
• Designed customized solutions and activities based on client needs.

• Elevated from Senior Executive to Assistant Manager in April 2011.
• Executed comprehensive plans to attract new advertisers on a monthly basis through cold calling, competitor insights, and market analysis.
• Generated 36% increase in local business and 43% growth in Education sectors.
• Boosted Campus Calling revenue by Rs.7 lacs, reaching Rs.8.5 lacs from the previous Rs.1.5 lacs.
• Honored with a Europe Tour and Rs.1.25 Lacs cash prize for excellence in HT 24 Contests 2010-11.

• Strategized and achieved a monthly revenue target of 3 Lacs from new SME advertisers through cold calling and market research for 'SEARCH' Magazine.
• Created revenue-boosting packages that increased client exposure to broader audiences while maintaining minimal CPT.