Akshay Kanarkar
Growth Manager
Bengaluru
Summary
Product & Marketing Manager with 8+ years of experience developing and executing successful go-to-market plans, lifecycle marketing management, segmentation, and strategy for various products and services, with ability to drive continuous growth through it.
Overview
10
10
years of professional experience
8
8
Years of post-graduate education
Work History
Product Marketing Specialist
Collective Artists Network - Under 25
Bengaluru, Karnataka
06.2024 - 05.2025
- Developed and executed comprehensive product marketing strategies in collaboration with product and marketing team, aligning messaging with business goals and target audience.
- Led the creation and implementation of successful Go-to-Market (GTM) strategies, driving all features' adoption to 100% in 1 week for the app feature releases.
- Ideated, Defined and Created the entire CLM (Customer Lifecycle Management) model for the brand.
- Led the development of user adoption and onboarding campaigns, driving sign-ups by 50%.
- Created onboarding resources and materials, including statics, videos, and text collaterals, ensuring seamless user navigation and maximizing platform engagement for new users.
- Implemented retention and engagement strategies, utilizing personalized communication to improve M1 retention to 40% and M2 retention to 30%.
- Identified key value propositions and differentiation points, crafting targeted messaging and positioning strategies to effectively communicate app benefits to users, creators and brands.
- Monitored user feedback and platform behavior, identifying actionable insights to optimize the user experience and improving NPS from 6 to 9 (out of 10).
- Collaborated with cross-functional teams including design, content, and UI (product) to develop visually appealing and informative materials that effectively communicated the brand message.
Product Marketing Manager
Gameskraft Technologies Pvt Ltd.
06.2021 - 06.2024
- Planned and executed two new products' external launch and release while managing cross-functional implementation of pre and post launch plan.
- Created and improved the Referral module for all three apps with product level changes, to make it more visible and accessible on app, contributing to improved referral conversion by 10%.
- Conducted comprehensive analysis of acquisition and retention strategies, leveraging acquisition channel research and feedback to lead data-driven decisions and optimizations.
- Spearheaded the scope of usage and successful integration of third-party CLM tools like CleverTap and Mixpanel.
- Managing multiple game categories across different apps including Rummy, Poker, Ludo, Fantasy.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Planned, Implemented, Optimised, and Improved user journey through automation of all stages of Customer Lifecycle.
- Developed and executed strategies to identify opportunities for improving key revenue metrics like improving - Install to Registration by 15%, Registration to Add Cash by approx 40%.
- Collaborating with the Content and Creative team to get the best content and track conversion rate of the same for further improvement.
- Collaborated with cross-functional teams on paid ads, SEO, affiliates, Social Media, Influencer, to increase lead generation.
- Reduced customer churn by implementing targeted retention programs based on customer feedback analysis.
Product & Growth Manager
Paytm
10.2020 - 05.2021
- Monitoring and improving Product Funnels for other teams to analyse and action for multi-stage conversion including ‘Install to Signup to Deposit’.
- Deriving insights through analytics on acquisition numbers via Appsflyer, for acquisition team to leverage channels effectively.
- Working with Fantasy team on reactivation and retention campaigns by effective segmentation of user base via multiple factors including activity, conversions, and churn score.
- Actively monitoring and improving user acquisition, engagement, and retention, while tracking revenue with the team towards a goal of positive contribution margin..
- Spearheaded data-driven decision making, integrating analytics and engagement tools like CleverTap into daily operations for real-time insights.
Customer Success Manager
CleverTap
04.2019 - 09.2020
- Owning overall Customer Success for up to 30 Enterprise accounts across multiple industries.
- Enabling complete product adoption for the accounts as per the business requirement.
- Training all the account stakeholders on product features, capabilities, and enhancements for business use cases.
- Planned & executed give technology confluences, and meetups.
- Conducting quarterly business reviews for all the customers to help them track business growth with CleverTap analytics and insights tools.
- Worked on multiple clients increase business with an average of M-o-M 15% growth.
- Converted 30% of the clients into larger accounts through product upsell and value improvement.
- Increased the account size of up to 4 accounts by 4x taking them above $200,000.
- Achieved 98% customer retention for all the accounts managed.
- Streamlined customer onboarding process for accelerated product adoption and increased retention rates.
- Championed innovative solutions that empowered customers to optimize their use of the product or service effectively.
Product & Marketing Executive
EVEREADY
03.2017 - 04.2019
- Worked on new product development and existing product range management.
- Analysing the product market response, projecting sales estimates, addition of new territories, providing support to business team in product availability.
- Planning and executing countrywide BTL activities for new product launches, increasing Brand Visibility using Outdoor displays, in-shop branding and POP display material.
- Working with Creative Agencies to plan, initiate and create Marketing Communication deliverables, including the ATL, BTL communication and packaging of all the products.
- Developed strategic partnerships for co-marketing opportunities, resulting in improved brand awareness and customer reach.
Software Engineer
Giesecke+Devrient
09.2012 - 09.2014
- Coordinated and worked with Global counterparts to ensure smooth integration of source code and Java applications projects in multiple languages, such as C, C++ and JAVA.
- Conducted thorough code reviews to identify potential areas for improvement, ultimately enhancing code quality across all projects handled by the team.
- Established efficient communication channels within the team, leading to better collaboration among members during project development phases.
Education
MBA - Marketing
Institute of Management Technology
Nagpur, India 05.2015 - 05.2017
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Sinhgad College of Engineering
Pune, India 05.2007 - 03.2011
Skills
Value Propositions
undefinedMarketing Tools
- CleverTap - Expert
- Moengage - Expert
- Mixpanel - Expert
- Appsflyer - Intermediate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Marketing Specialist
Collective Artists Network - Under 25
06.2024 - 05.2025
Product Marketing Manager
Gameskraft Technologies Pvt Ltd.
06.2021 - 06.2024
Product & Growth Manager
Paytm
10.2020 - 05.2021
Customer Success Manager
CleverTap
04.2019 - 09.2020
Product & Marketing Executive
EVEREADY
03.2017 - 04.2019
MBA - Marketing
Institute of Management Technology
05.2015 - 05.2017
Software Engineer
Giesecke+Devrient
09.2012 - 09.2014
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Sinhgad College of Engineering
05.2007 - 03.2011
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