Akshay Kapoor
Toronto
Summary
Results-driven Digital Strategist with a proven track record of generating revenue and driving business growth. Experienced in developing comprehensive digital marketing strategies that aligns with client objectives and deliver measurable results. Strong background in sales, account management, and data analysis.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Paid Media Account Manager (Contractor)
Galactic Fed
10.2023 - 01.2024
- Managed and optimized paid media campaigns across Google Ads and Facebook Ads with budgets over 100K/mo, driving a 25% increase in ROI and contributing to a 30% growth in client revenue.
- Conducted in-depth market research and competitive analysis, leading to targeted strategies that improved campaign performance and effectiveness.
- Collaborated with clients to define clear campaign objectives and KPIs, resulting in a 95% client satisfaction rate and increased client retention.
- Analyzed campaign data and generated comprehensive reports, providing actionable insights that improved ad performance by 20% through data-driven optimizations.
- Fostered strong relationships with cross-functional teams, enhancing communication and collaboration, which led to faster project turnarounds and improved campaign execution.
- Developed innovative budget allocation strategies that maximized ad spend efficiency, reducing costs by 15% while maintaining campaign effectiveness.
Account Strategist
Teleperformance Supporting Google
03.2022 - 01.2023
- Increased lead generation by 35% through the implementation of targeted digital marketing campaigns across different channels
- Achieved a 20% improvement in conversion rates through ongoing optimization of landing pages, ad copy, and call-to-action strategies
- Generated a revenue north of $1M within the first quarter by identifying upsell and cross-sell opportunities within existing client accounts
- Reduced client churn rate by 15% through proactive account management, regular communication, and strategic problem
- Managed portfolio of customers, providing strategic inputs to help them reach their digital marketing objectives
- Strategized and guided businesses according to the key data points on how to make the most of market trends, search terms, and other performance tools to meet the objectives
- Identified areas of opportunity to maximize spending budget and drive established KPI's
- Consulted B2B sales need assessment for creating and managing Google Ads campaigns to establish the required KPI's
- Sourced and channeled advertising resources to specific markets and demographics
- Guided junior research staff on research and analysis techniques.
Client Relationship Specialist
Rogers Communication
12.2018 - 05.2021
- Identified new business opportunities through cold calling, prospecting, and networking (70 % Hunting, 30% Existing Account)
- Established, maintained, and cultivated profitable relationships with Consumer Accounts
- Prospected and cold-called potential clients, resulting in a 20% increase in qualified leads and a 15% growth in the customer base
- Maintained a robust pipeline of leads, resulting in a 30% increase in sales conversions and exceeding monthly targets consistently
- Obtained and provided local market intelligence and feedback to management
- Collaborated with cross-functional teams, facilitating seamless implementation of projects and achieving a 20% improvement in customer satisfaction ratings
- Demonstrated the ability to positively influence customers (propose options/solutions)
- Leveraged strong prospecting, account management and closing skills, to achieve monthly, quarterly, and yearly goals as well as other defined sales objectives
- Documented and updated Salesforce as required to help the long-term management of our customers
- Consistently ranked as a top-performing sales representative, achieving quarterly recognition for exceeding sales targets by an average of 30%.
Education
Diploma - Human Resources Management
Centennial College
Toronto, ON08.2018
Bachelor of Arts (B.A.) - Human Resources Management
University of Delhi
New Delhi06.2015
Skills
- Relationship Management
- Trend forecasting
- Statistical analysis
- Data collection
- Satisfaction measurement
- Online Marketing
- Data Analysis
- Cold Calling
- Emotional Intelligence
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Certification
Google Search Ads, Google Analytics, Google Shopping Ads
Timeline
Paid Media Account Manager (Contractor)
Galactic Fed
10.2023 - 01.2024
Account Strategist
Teleperformance Supporting Google
03.2022 - 01.2023
Client Relationship Specialist
Rogers Communication
12.2018 - 05.2021
Diploma - Human Resources Management
Centennial College
Bachelor of Arts (B.A.) - Human Resources Management
University of Delhi
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