Akshay Khanna
Mumbai
Summary
Innovative and results-driven marketing professional with over 8 years of dynamic experience in driving successful marketing campaigns and optimizing performance to achieve significant business growth. Proven expertise in developing comprehensive marketing strategies, fostering high-impact partnerships, and delivering measurable revenue outcomes. Adept at managing multi-channel campaigns and leading cross-functional teams to exceed objectives.
Overview
8
8
years of professional experience
Work History
Assistant Manager Marketing
Network18 Media & Investments
Mumbai
07.2017 - Current
- Spearheaded the development and execution of integrated marketing strategies, significantly enhancing brand visibility and client engagement
- Partnered with editorial and content teams to deliver cohesive and impactful marketing projects
- Led comprehensive brand management initiatives for premier clients
- Successfully managed prestigious events such as the India Business Leader Awards and India Risk Management Awards, driving substantial media coverage and audience engagement
- Directed multi-platform marketing campaigns, utilizing print, video, web, and social media to maximize reach and effectiveness
- Effectively liaised with internal teams and external partners to ensure alignment and project success
- Maintained strict control over project P&L, optimizing vendor relationships and securing advantageous deals to enhance campaign performance
- Leveraged consumer insights and key data to inform marketing tactics, resulting in increased revenue and improved campaign outcomes.
Marketing Consultant Intern
Network18 Media & Investments
Mumbai
08.2016 - 07.2017
- Collaborated with teams to identify and exploit new marketing channels, broadening reach and engagement
- Played a critical role in planning and executing Advertiser Funded Programs (AFP), enhancing campaign value
- Innovated campaign communications to strengthen positioning and impact
- Created compelling pitch presentations, aiding the sales team in securing new business
- Maintained regular progress updates with clients and agencies, ensuring transparency and satisfaction
- Developed cost-effective marketing strategies through meticulous analysis of key data and consumer demographics.
Education
Bachelor of Mass Media: Advertising -
Ghanshayam Das Saraf College of Commerce – Affiliated to Mumbai University
Skills
- Strategic Marketing Planning
- Multi-Channel Campaign Management
- High-Impact Partnership Development
- Brand and Media Strategy
- Revenue Optimization
- Cross-Functional Team Leadership
- Data-Driven Decision Making
- Budget and P&L Management
Personal Information
Title: Assistant Manager Marketing
Timeline
Assistant Manager Marketing
Network18 Media & Investments
07.2017 - Current
Marketing Consultant Intern
Network18 Media & Investments
08.2016 - 07.2017
Bachelor of Mass Media: Advertising -
Ghanshayam Das Saraf College of Commerce – Affiliated to Mumbai University
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