Akshay Lamba
Manager at Samsung R&D
New Delhi
Summary
Experienced Digital Marketing professional with over 10 years of dedicated expertise in Ad operations and programmatic advertising. Proficient in all aspects of advertising operations, excelling in detailed account management with a proven track record of problem-solving and enhancing customer satisfaction. Google Marketing Platform certified, proficient in strategic planning, execution, and optimization of online marketing strategies to drive measurable results.
Overview
10
10
years of professional experience
5
5
Certification
Work History
Digital Marketing Manager
Samsung Research & Development Institute
Delhi
04.2023 - Current
- Managed and mentored a team of 30 professionals in setting up, optimizing, and troubleshooting Display, CTV, and online advertising campaigns on the Samsung DSP platform
- Successfully led a team to set up and manage Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals, ensuring seamless execution and optimization on Magnite
- Liaised with clients to ensure successful campaign execution by managing asset deliverables, timelines, and tags, while offering strategic advice on media plans aligned with campaign KPIs and budgets
- Built strong client relationships and served as a trusted advisor, providing insights and guidance to achieve advertising goals
- Trained and supervised team leads, managed workflows, and developed training materials through process refinement and documentation
- Implemented inspection, testing, and evaluation methods to ensure product adherence to company standards
- Partnered with Sales and Marketing teams to create proposals that aligned with client KPIs and revenue goals, driving successful outcomes
- Worked closely with Engineering and Data teams to evaluate and assess new product releases
Digital Marketing Specialist
Google Operations Center
Hyderabad
05.2020 - 03.2023
- Prepared detailed ad schedules and managed campaign trafficking issues in DCM and DV360
- Tested campaigns end-to-end prior to full launch, providing detailed feedback to clients for optimization
- Tracked and reported on marketing campaign performance monthly to optimize plans
- Supported media teams by providing campaign recommendations and assisting with implementation
- Maximized campaign effectiveness by guiding clients from setup through execution
- Coordinated internally to gather product feedback and ensure top-tier client experience
- Resolved issues in campaign delivery and creative areas, including discrepancies, to ensure smooth execution and alignment with objectives
Digital Marketing Advisory Analyst
Accenture Solutions Private Limited
Hyderabad
06.2017 - 05.2020
- Troubleshot all technical campaign issues in DCM, including discrepancies and reporting
- Managed the day-to-day responsibilities of ad operations traffickers, ensuring efficient campaign execution
- Advised clients on campaign setup and creative issues, including Rich Media and HTML5
- Performed QA of campaign materials prior to launch, including display, video, and pixels
- Worked with teams to develop technical solutions for marketing optimization and analysis
- Collaborated with cross-functional teams to achieve target results and improve overall campaign performance
- Led cross-functional projects from planning to execution, analyzing data to identify inefficiencies and opportunities for process improvement, and collaborating with stakeholders to implement strategic solutions
IT Analyst
Unisys Global Services India
Hyderabad
06.2015 - 06.2017
- Handled network and software-related issues for devices in 7-11 stores across the US and Canada
- Troubleshot equipment, including network devices and mobility devices like routers and WAPs
- Resolved web complaints from stores and provided solutions within defined SLAs
- Contributed to process automation and product development, streamlining workflows and enhancing efficiency
- Installed system updates to address vulnerabilities and enhance security
- Maintained customer satisfaction with proactive strategies to address needs and resolve concerns
- Reviewed technical work of consultants and third-party support providers, offering feedback to ensure quality and alignment with project requirements
Education
B.Tech - Computer Science
Lovely Professional University
Punjab01.2015
12th - Higher Education
Central Academy Sr. Sec. School
10th - Secondary Education
Riverdale High School
Skills
- Digital Marketing
- Campaign Manager 360
- Display & Video 360
- Google Tag Manager
- Samsung DSP
- Magnite
Websites
Accomplishments
- Team Leadership - Spearheaded a dynamic team of 30 Ad Ops specialists, orchestrating seamless campaign delivery and streamlining workflows to achieve a remarkable 20% boost in performance metrics
- Process Improvement - Implemented a comprehensive overhaul of existing procedures, strategically targeting inefficiencies to catalyze team performance which lead to an impressive 11% decrease in time dedicated to manual tasks, empowering the team to focus on high-impact initiatives
- Cross-Functional Collaboration - Orchestrated seamless cooperation among Sales, Product, and Engineering teams to standardize supply policies and drive revenue growth through cutting-edge ad product strategies that led to a notable 21% increase in ad revenue, underscoring the effectiveness of interdepartmental collaboration in achieving ambitious goals
Certification
- Google Fundamentals of Digital Marketing
- Google Tag Manager Fundamentals
- Google Campaign Manager 360
- Google Display and Video 360
- Google Analytics
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