Summary
Overview
Work history
Education
Skills
Timeline
Generic
AKSHAY NAYAK

AKSHAY NAYAK

Mumbai,India

Summary

Media professional with 10 years of experience in media management and strategy. Expertise in operational processes and media planning, with a strong focus on workflow optimization and automation. Proficient in Excel and macros for large dataset management, alongside technical skills in HTML/CSS and MS SQL Server. Proven ability to enhance process efficiency and support data-driven decision-making.

Overview

10
10
years of professional experience
2016
2016
years of post-secondary education

Work history

Business manager

Wavemaker
Mumbai, India
09.2024 - Current
  • Managed end-to-end execution of TV and digital campaigns, enhancing overall efficiency.
  • Led a team to deliver all client requirements with timely, quality output.
  • Oversaw entire campaign processes from client briefs to execution and final reports.
  • Developed tailored strategies to align with client needs and objectives.
  • Executed campaigns effectively, achieving targets consistently.
  • Cultivated strong client relationships to support long-term success.

Account Manager

Madison India
11.2023 - 09.2025
  • Manage key accounts including Raymond, Balaji Wafers, Brinton Pharma, Weikfield, and Etihad Airways.
  • Managed end-to-end TV Plus campaigns, optimizing media for enhanced campaign efficiency.
  • Lead a dedicated team to oversee strategic initiatives
  • Drive growth and ensure client satisfaction
  • Develop tailored strategies for clients
  • Execute strategic plans
  • Foster strong partnerships with clients

Business Manager (Media Planning)

Wavemaker
02.2022 - 10.2023
  • Manage key accounts including ITC (FMCG Category), Redbull, Lupin Pharma & TrueCaller.
  • Managed end-to-end TV Plus campaigns, optimizing media for enhanced campaign efficiency.
  • Conducted pre vs post evaluation reports to assess campaign effectiveness
  • Utilized media software tools: BARC, Adex, Map, and YUMI
  • Tailored presentations to meet client needs, communicating strategies and results
  • Provided monthly reports on competition activities and industry trends
  • Forecasted media deliveries for a competitive share of voice
  • Automated client reports using VBA Macro for time efficiency and accuracy
  • Implemented multimedia strategies to increase campaign reach and engagement

Digital Consultant Manager (Paid Media)

Ethinos Digital
11.2021 - 01.2022
  • Managed B2B and B2C campaigns across multiple platforms to achieve client goals
  • Strategized and executed PPC campaigns for clients in various industries: education, BFSI, IT infrastructure, travel, employment, advertising, and health
  • Identified sales funnel touchpoints and suggested improvements to enhance campaign efficiency and ROI
  • Worked closely with stakeholders to identify and pursue new business opportunities
  • Fostered business growth by developing and maintaining client relationships

Assistant Manager Operations

Publicis Groupe
11.2019 - 10.2021
  • Tracked and managed media spot budgets
  • Coordinated with creative agencies for material delivery
  • Conducted audits on release orders against aired logs, resolving discrepancies with channels
  • Assisted in workflow automation to improve team efficiency
  • Conducted spot-level three-way data reconciliations using channel logs, system data, and BARC data
  • Designed and implemented the 'ARAM' program to automate reconciliations

Executive

Viacom 18
03.2019 - 10.2019
  • Ensured scheduled spots were in line with media agency agreements and compliance standards
  • Coordinated timely execution of release orders and efficient management of commercial creatives
  • Conducted thorough quality checks on commercials before approval for airing
  • Collaborated with programming teams to address spot issues
  • Managed communication with legal teams and maintained detailed records
  • Verified campaign details and revenue for accurate reporting
  • Obtained approvals for sponsorships and successfully executed them for regional Viacom18 channels

Operations Assistant

GroupM Media
07.2015 - 01.2019
  • Managed spot and budget tracking
  • Generated release orders
  • Coordinated with creative agencies for material delivery
  • Audited release orders against aired logs, resolving disputes with channels
  • Scheduled spots in the system according to requirements

Education

B.Com -

University Of Mumbai

High School Diploma - undefined

University Of Mumbai

Skills

  • Team Training
  • Business Development
  • Client Relationship Management
  • Brand Management
  • Project Management
  • Needs Analysis
  • Lead Generation
  • Account Servicing
  • Vendor Relations
  • Campaign Execution
  • Account Management
  • MS Excel
  • MS SQL Server
  • HTML/CSS
  • VBA Macros
  • Python
  • Photoshop
  • ASP NET
  • C#
  • C/C Programming
  • Account management

Timeline

Business manager

Wavemaker
09.2024 - Current

Account Manager

Madison India
11.2023 - 09.2025

Business Manager (Media Planning)

Wavemaker
02.2022 - 10.2023

Digital Consultant Manager (Paid Media)

Ethinos Digital
11.2021 - 01.2022

Assistant Manager Operations

Publicis Groupe
11.2019 - 10.2021

Executive

Viacom 18
03.2019 - 10.2019

Operations Assistant

GroupM Media
07.2015 - 01.2019

High School Diploma - undefined

University Of Mumbai

B.Com -

University Of Mumbai
AKSHAY NAYAK