AKSHAY NAYAK
Mumbai,India
Summary
Media professional with 10 years of experience in media management and strategy. Expertise in operational processes and media planning, with a strong focus on workflow optimization and automation. Proficient in Excel and macros for large dataset management, alongside technical skills in HTML/CSS and MS SQL Server. Proven ability to enhance process efficiency and support data-driven decision-making.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work history
Business manager
Wavemaker
Mumbai, India
09.2024 - Current
- Managed end-to-end execution of TV and digital campaigns, enhancing overall efficiency.
- Led a team to deliver all client requirements with timely, quality output.
- Oversaw entire campaign processes from client briefs to execution and final reports.
- Developed tailored strategies to align with client needs and objectives.
- Executed campaigns effectively, achieving targets consistently.
- Cultivated strong client relationships to support long-term success.
Account Manager
Madison India
11.2023 - 09.2025
- Manage key accounts including Raymond, Balaji Wafers, Brinton Pharma, Weikfield, and Etihad Airways.
- Managed end-to-end TV Plus campaigns, optimizing media for enhanced campaign efficiency.
- Lead a dedicated team to oversee strategic initiatives
- Drive growth and ensure client satisfaction
- Develop tailored strategies for clients
- Execute strategic plans
- Foster strong partnerships with clients
Business Manager (Media Planning)
Wavemaker
02.2022 - 10.2023
- Manage key accounts including ITC (FMCG Category), Redbull, Lupin Pharma & TrueCaller.
- Managed end-to-end TV Plus campaigns, optimizing media for enhanced campaign efficiency.
- Conducted pre vs post evaluation reports to assess campaign effectiveness
- Utilized media software tools: BARC, Adex, Map, and YUMI
- Tailored presentations to meet client needs, communicating strategies and results
- Provided monthly reports on competition activities and industry trends
- Forecasted media deliveries for a competitive share of voice
- Automated client reports using VBA Macro for time efficiency and accuracy
- Implemented multimedia strategies to increase campaign reach and engagement
Digital Consultant Manager (Paid Media)
Ethinos Digital
11.2021 - 01.2022
- Managed B2B and B2C campaigns across multiple platforms to achieve client goals
- Strategized and executed PPC campaigns for clients in various industries: education, BFSI, IT infrastructure, travel, employment, advertising, and health
- Identified sales funnel touchpoints and suggested improvements to enhance campaign efficiency and ROI
- Worked closely with stakeholders to identify and pursue new business opportunities
- Fostered business growth by developing and maintaining client relationships
Assistant Manager Operations
Publicis Groupe
11.2019 - 10.2021
- Tracked and managed media spot budgets
- Coordinated with creative agencies for material delivery
- Conducted audits on release orders against aired logs, resolving discrepancies with channels
- Assisted in workflow automation to improve team efficiency
- Conducted spot-level three-way data reconciliations using channel logs, system data, and BARC data
- Designed and implemented the 'ARAM' program to automate reconciliations
Executive
Viacom 18
03.2019 - 10.2019
- Ensured scheduled spots were in line with media agency agreements and compliance standards
- Coordinated timely execution of release orders and efficient management of commercial creatives
- Conducted thorough quality checks on commercials before approval for airing
- Collaborated with programming teams to address spot issues
- Managed communication with legal teams and maintained detailed records
- Verified campaign details and revenue for accurate reporting
- Obtained approvals for sponsorships and successfully executed them for regional Viacom18 channels
Operations Assistant
GroupM Media
07.2015 - 01.2019
- Managed spot and budget tracking
- Generated release orders
- Coordinated with creative agencies for material delivery
- Audited release orders against aired logs, resolving disputes with channels
- Scheduled spots in the system according to requirements
Education
B.Com -
University Of Mumbai
High School Diploma - undefined
University Of Mumbai
Skills
- Team Training
- Business Development
- Client Relationship Management
- Brand Management
- Project Management
- Needs Analysis
- Lead Generation
- Account Servicing
- Vendor Relations
- Campaign Execution
- Account Management
- MS Excel
- MS SQL Server
- HTML/CSS
- VBA Macros
- Python
- Photoshop
- ASP NET
- C#
- C/C Programming
- Account management
Timeline
Business manager
Wavemaker
09.2024 - Current
Account Manager
Madison India
11.2023 - 09.2025
Business Manager (Media Planning)
Wavemaker
02.2022 - 10.2023
Digital Consultant Manager (Paid Media)
Ethinos Digital
11.2021 - 01.2022
Assistant Manager Operations
Publicis Groupe
11.2019 - 10.2021
Executive
Viacom 18
03.2019 - 10.2019
Operations Assistant
GroupM Media
07.2015 - 01.2019
High School Diploma - undefined
University Of Mumbai
B.Com -
University Of Mumbai