Summary
Overview
Work History
Education
Skills
Tools & Technologies
Languages
Timeline
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Akshay Patidar

Akshay Patidar

Bhopal

Summary

Performance Marketer with over 5 years of experience in crafting and executing data-driven marketing strategies that drive sales and brand awareness. I'm passionate about using my expertise to help businesses achieve their goals, and I have a proven track record of success in managing and optimizing paid advertising campaigns across various channels.

Overview

6
6
years of professional experience

Work History

Performance Marketing Consultant

Meanders India biz Pvt. Ltd.
Bhopal
04.2024 - Current
  • Developed and executed data-driven performance marketing strategies to drive sales of bike riding apparel and gear on the company's e-commerce platform
  • Managed and optimized paid advertising campaigns across various channels (e.g., Google Ads, social media advertising) to maximize return on investment (ROI) and customer acquisition
  • Identified and collaborated with cycling influencers to develop targeted marketing campaigns, expanding brand reach and engagement
  • Crafted compelling sales copy and product descriptions to enhance conversion rates on the e-commerce store
  • Analyzed campaign performance metrics and provided data-driven recommendations for continuous improvement and sales growth.

Media Buyer & Planner

Zappian Media
Bhopal
04.2022 - 04.2024
  • Managed an annual ad budget of $1.5 million on Meta & TikTok the Market was US
  • Managed end-to-end campaigns including CAPI, Meta Pixel, G Tag, and Google Analytics to ensure comprehensive tracking and performance measurement
  • Implemented UTM tracking for improved analytics, providing clearer insights into campaign effectiveness
  • Conducted weekly KPI analysis reports and set monthly goals to maintain a high level of performance and achieve strategic objectives
  • Measured key performance indicators such as CPA, CPL, and CPI to assess and optimize campaign efficiency
  • Coordinated with the Revenue Assurance team to enhance profitability using Everflow, ensuring maximum return on investment
  • Created post-campaign evaluation decks for weekly huddles and Monthly Business review meetings, facilitating continuous improvement and informed decision-making
  • Worked closely with the Business Development team to maintain strong relationships with publishers and advertisers, fostering a collaborative environment
  • Ensured the billing cycle was up to date to keep ads running smoothly and without interruption
  • Strategized the customer journey from branding to conversion, aligning marketing efforts with overall business goals
  • Conducted weekly meetings with development teams, UX & UI designers to optimize conversion rates and enhance user experience
  • Collaborated with copywriters and graphic designers to ensure advertisements were relevant and engaging for the target audience.

Digital Marketing Manager

IIAHM
Bhopal
06.2020 - 03.2022
  • Managed and led a team of 5 people, overseeing their performance and ensuring alignment with project goals
  • Worked on both SEO and SMM, running effective Facebook ad campaigns that captured over 3,000 leads per month
  • Utilized HubSpot and Mailchimp for creating and optimizing landing pages, resulting in over 150 admissions closed via digital advertising
  • Enhanced branding efforts, increasing online visibility and driving footfall to the institution
  • Measured key performance indicators such as CPA and CPL to assess the effectiveness and efficiency of campaigns.
  • Collaborated with internal teams such as IT department for technical support when needed.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.

Social Media Manager

Collegekhabri
Bhopal
02.2019 - 02.2020
  • Managed diverse social media platforms including Facebook, Instagram, and TikTok, curating engaging content to nurture community growth
  • Achieved a combined followership surpassing 330K across all platforms, enriching brand visibility and fostering deeper audience engagement
  • Implemented strategic SEO techniques to significantly boost the YouTube channel's performance, resulting in a notable increase of over 25K subscribers
  • Diligently monitored and optimized key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Lead (CPL), Cost Per View (CPV), and Cost Per Click (CPC), ensuring resource efficiency and maximizing Return on Investment (ROI)
  • Spearheaded branding and video view campaigns across YouTube and social media platforms, effectively elevating brand visibility and driving heightened video engagement
  • Tailored compelling campaigns to resonate with target audiences, fostering genuine connections and meaningful interactions
  • Employed robust tracking systems to assess campaign effectiveness and iteratively refine strategies for optimal outcomes
  • Delivered tangible results, amplifying brand presence and bolstering video views, thereby enriching digital presence and deepening audience engagement.

Education

Bachelor of Commerce - Economics

Barkatullah University
Bhopal
06.2017

Higher Secondary - Economics

Prerna Kiran Public School
Bhopal
06.2014

Skills

  • Data Driven Performance Marketing
  • Media Buying & Planning
  • Programmatic Advertising
  • Funnel Building LP
  • CRO
  • Data Analysis
  • A/B Testing

Tools & Technologies

  • Meta Ads
  • Google MCC
  • Madgicx
  • Revealbot
  • Redtrack
  • Everflow
  • Google Ads Editor
  • MS Clarity
  • Google Analytics
  • Tiktok Ads
  • Snapchat Ads
  • DSP

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Performance Marketing Consultant

Meanders India biz Pvt. Ltd.
04.2024 - Current

Media Buyer & Planner

Zappian Media
04.2022 - 04.2024

Digital Marketing Manager

IIAHM
06.2020 - 03.2022

Social Media Manager

Collegekhabri
02.2019 - 02.2020

Bachelor of Commerce - Economics

Barkatullah University

Higher Secondary - Economics

Prerna Kiran Public School

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Akshay Patidar