Akshay Patidar
Bhopal
Summary
Performance Marketer with over 5 years of experience in crafting and executing data-driven marketing strategies that drive sales and brand awareness. I'm passionate about using my expertise to help businesses achieve their goals, and I have a proven track record of success in managing and optimizing paid advertising campaigns across various channels.
Overview
6
6
years of professional experience
Work History
Performance Marketing Consultant
Meanders India biz Pvt. Ltd.
Bhopal
2024.04 - Current
- Developed and executed data-driven performance marketing strategies to drive sales of bike riding apparel and gear on the company's e-commerce platform
- Managed and optimized paid advertising campaigns across various channels (e.g., Google Ads, social media advertising) to maximize return on investment (ROI) and customer acquisition
- Identified and collaborated with cycling influencers to develop targeted marketing campaigns, expanding brand reach and engagement
- Crafted compelling sales copy and product descriptions to enhance conversion rates on the e-commerce store
- Analyzed campaign performance metrics and provided data-driven recommendations for continuous improvement and sales growth.
Media Buyer & Planner
Zappian Media
Bhopal
2022.04 - 2024.04
- Managed an annual ad budget of $1.5 million on Meta & TikTok the Market was US
- Managed end-to-end campaigns including CAPI, Meta Pixel, G Tag, and Google Analytics to ensure comprehensive tracking and performance measurement
- Implemented UTM tracking for improved analytics, providing clearer insights into campaign effectiveness
- Conducted weekly KPI analysis reports and set monthly goals to maintain a high level of performance and achieve strategic objectives
- Measured key performance indicators such as CPA, CPL, and CPI to assess and optimize campaign efficiency
- Coordinated with the Revenue Assurance team to enhance profitability using Everflow, ensuring maximum return on investment
- Created post-campaign evaluation decks for weekly huddles and Monthly Business review meetings, facilitating continuous improvement and informed decision-making
- Worked closely with the Business Development team to maintain strong relationships with publishers and advertisers, fostering a collaborative environment
- Ensured the billing cycle was up to date to keep ads running smoothly and without interruption
- Strategized the customer journey from branding to conversion, aligning marketing efforts with overall business goals
- Conducted weekly meetings with development teams, UX & UI designers to optimize conversion rates and enhance user experience
- Collaborated with copywriters and graphic designers to ensure advertisements were relevant and engaging for the target audience.
Digital Marketing Manager
IIAHM
Bhopal
2020.06 - 2022.03
- Managed and led a team of 5 people, overseeing their performance and ensuring alignment with project goals
- Worked on both SEO and SMM, running effective Facebook ad campaigns that captured over 3,000 leads per month
- Utilized HubSpot and Mailchimp for creating and optimizing landing pages, resulting in over 150 admissions closed via digital advertising
- Enhanced branding efforts, increasing online visibility and driving footfall to the institution
- Measured key performance indicators such as CPA and CPL to assess the effectiveness and efficiency of campaigns.
- Collaborated with internal teams such as IT department for technical support when needed.
- Conducted keyword research to identify new opportunities in organic search results.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
Social Media Manager
Collegekhabri
Bhopal
2019.02 - 2020.02
- Managed diverse social media platforms including Facebook, Instagram, and TikTok, curating engaging content to nurture community growth
- Achieved a combined followership surpassing 330K across all platforms, enriching brand visibility and fostering deeper audience engagement
- Implemented strategic SEO techniques to significantly boost the YouTube channel's performance, resulting in a notable increase of over 25K subscribers
- Diligently monitored and optimized key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Lead (CPL), Cost Per View (CPV), and Cost Per Click (CPC), ensuring resource efficiency and maximizing Return on Investment (ROI)
- Spearheaded branding and video view campaigns across YouTube and social media platforms, effectively elevating brand visibility and driving heightened video engagement
- Tailored compelling campaigns to resonate with target audiences, fostering genuine connections and meaningful interactions
- Employed robust tracking systems to assess campaign effectiveness and iteratively refine strategies for optimal outcomes
- Delivered tangible results, amplifying brand presence and bolstering video views, thereby enriching digital presence and deepening audience engagement.
Education
Bachelor of Commerce - Economics
Barkatullah University
Bhopal06.2017
Higher Secondary - Economics
Prerna Kiran Public School
Bhopal06.2014
Skills
- Data Driven Performance Marketing
- Media Buying & Planning
- Programmatic Advertising
- Funnel Building LP
- CRO
- Data Analysis
- A/B Testing
Tools & Technologies
- Meta Ads
- Google MCC
- Madgicx
- Revealbot
- Redtrack
- Everflow
- Google Ads Editor
- MS Clarity
- Google Analytics
- Tiktok Ads
- Snapchat Ads
- DSP
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Performance Marketing Consultant
Meanders India biz Pvt. Ltd.
2024.04 - Current
Media Buyer & Planner
Zappian Media
2022.04 - 2024.04
Digital Marketing Manager
IIAHM
2020.06 - 2022.03
Social Media Manager
Collegekhabri
2019.02 - 2020.02
Bachelor of Commerce - Economics
Barkatullah University
Higher Secondary - Economics
Prerna Kiran Public School
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