Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Work Availability
Timeline
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Akshay Pidakala

Akshay Pidakala

Data Scientist
Bengaluru

Summary

Accomplished Modelling and Data Science Executive at Merkle DGS, adept in Customer & Media Analytics, significantly enhanced client outcomes, including conversion rate boost through predictive modelling and data analytics. Demonstrated expertise in optimizing ROI and leveraging machine learning for actionable business development insights in Digital Marketing. Dedicated professional meeting company goals by utilizing consistent and organized practices. Skilled in working under pressure and adapting to new challenges to best enhance the organizational brand. Strong knowledge of budget administration, business development and key decision making.

Overview

6
6
years of professional experience
7
7
Certifications

Work History

Modelling and Data Science Executive

Merkle
Bengaluru
01.2024 - 05.2024
  • Working for U.S based banking client under Performance Media Analytics.
  • Predictive Modelling in Personalized Loan – Developed a classifier that will help them identify the potential customers who are more likely to purchase the loan based on digital marketing campaigns, demographic data, personal banking & transactional details.
  • Guided to develop strategic campaigns with better target marketing to increase success rate by 9.6% with reducing cost of campaign/Ad spend.

Modelling & Data Science Executive

Merkle
Bengaluru
03.2023 - 07.2023
  • Working for U.S based Retail/E-commerce client Lithia Motors (Car dealership company) under Performance Media Analytics.
  • Predictive Modelling in Digital Marketing – Developed Classification model to predict customer conversion based on customer interactions with digital marketing campaigns, demographic data, marketing-specific metrics, customer engagement indicators & historic purchase data
  • Analyzed effectiveness of different marketing channels and campaign types, KPI's driving customer engagement and increased conversion rate up to 45%
  • Optimizing ad spend and campaign strategies among target audience to improve ROI by 20%.

Modelling & Data Science Executive

Merkle
Bengaluru
02.2022 - 06.2022
  • Worked for U.S based Retail/E-commerce client Nespresso under Performance Media Analytics.
  • Amazon Forecasting – Developed python-based regression model to forecast units based on spend, using best R-squared training set and grid search for hyper parameter tuning.
  • Direct to Customer Forecasting – Similar model like Amazon, but based on spend & conversion rate, using least variance training set and grid search. Impact being 80% better than previous model (Excel manual forecasting) and saving 8 hours work per month for team.

Education

MBA - Data Science & Analytics

Great Lakes Institute Of Management
Chennai, India
04.2001 -

Bachelor of Technology - Electronics & Communication

SRM University
Chennai, India
04.2001 -

Skills

Data Analytics

Accomplishments

  • Received 'Rewards & Recognitions' award for implementing a new python based regression model for all forecasting needs which is almost 80% better than previous models & saving 8 hours work per month for the team.
  • Received 'Rewards & Recognitions' award for implementing a new classifier model for predictive modelling customer conversion & personal bank loan classification, improving ROI by 20% and conversion rate up by 9.6%

Certification

Advanced SQL

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Modelling and Data Science Executive

Merkle
01.2024 - 05.2024

Neural Networks & Deep Learning - Coursera

01-2024

Modelling & Data Science Executive

Merkle
03.2023 - 07.2023

Advanced SQL

09-2022

Modelling & Data Science Executive

Merkle
02.2022 - 06.2022

Machine Learning - Udemy

11-2021

Python for Data Science

09-2021

Tableau Desktop Certified Professional Certification - Udemy

05-2021

Analyzing and Visualizing Data with Microsoft Power BI - edX

04-2021

Foundations of Business Analytics - Great Learning

07-2020

MBA - Data Science & Analytics

Great Lakes Institute Of Management
04.2001 -

Bachelor of Technology - Electronics & Communication

SRM University
04.2001 -

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Akshay PidakalaData Scientist