Akshay Prasad

Handling end-to-end Account Management from onboarding to taking campaigns live. Managed to help grow revenue from my portfolio of clients on Microsoft advertising for the USA & India market

• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
• Improved overall team productivity by implementing best practices in organization and time management.
• Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
• Well versed with pitching clients with latest microsoft offerings (MSAN, MMA, Display advertising) and taking them live

• Heading the monetization team by planning and day-to-day e-commerce marketing operations of Shopping & Travel verticals and ad slots monetization through affiliate marketing for the APAC market (Singapore, Malaysia, Philippines, Thailand)
• Based on market insights, formulate marketing strategies and take charge of marketing planning and execution of the product's entire life cycle
• Conduct competing product analysis, selling point mining, marketing story design, multi-wave campaign planning and execution and other key activities that continues to attract user's attention and meet weekly revenue targets
• Understand commercial proposals, processes and platforms and support BD team to promote ad slots, suggest keywords and manage the team of campaign managers & analysts
• Work with affiliate platforms and commercial partners to organize and configure ad campaigns, analyze ads performance and help optimize.

• Handling a 25 member team and overseeing the day-to-day operations of the team
• Engaging with the client (USA & Canada) on a daily basis for updates and present regular performance report of the production and the performance of the team on a weekly basis and during MBR & QBR
• Handling employee evaluation, process improvement projects, client escalations, work allocation, quality control and project escalations.

• Responsible for creating SEM campaigns, enhancing user experience, preparing marketing copy, generating leads and monitoring analytics
• Managed PPC campaigns on more than 300 accounts across the US & Canada geographies
• Manage and optimize campaigns at Local, Mobile, Brand and National levels by analyzing key performance metrics through keyword research, creating custom ad copies and writing creative content for the landing pages
• Account Management: Handle and maintain the complete portfolio of accounts assigned for the region, from setting account live, analyze campaign set up, continuous monitoring of the account's performance and KPIs and optimize the accounts to drive best results
• Quality Assurance: Check for the campaign structure and set up on Google AdWords
• Proofread the content written for the ad copies and the landing page
• Training – conduct training for new team members on process and tools
• Tools & Platforms: Google AdWords, Wolfpak, Salesforce, Bing Ads, Kenshoo.

• Creating and implementing a tactical sales plan to acquire new clients by prospecting and generating new leads
• Reach out to new prospects and initiate conversations to assess their needs and recommend online marketing solutions
• Partner with support team to handle campaigns and make sure the results are achieved
• Build and maintain account relationships and customer satisfaction
• Generate Weekly and Monthly sales reports.

• Responsible for lead qualification, lead management, sales closure and post-sales support for residential projects
• Organize site visits for clients as and when required
• Participate in trade shows, property expo and channel partner events
• Conduct market research and update latest project information on the dashboard.