Akshay R

• Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
• Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
• Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
• Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
• Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
• Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
• Increased website traffic by 20% by developing and implementing a comprehensive SEO strategy.
• Enhanced lead generation from 10 leads to 70 Leads per month with targeted pay-per-click advertising and optimized landing pages.
• Created compelling case studies and testimonials to demonstrate the value of products and services to prospective customers.
• Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase companies outreach.
• Devised and deployed online marketing plans with effective SEO and social media strategies.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Tracked key metrics and developed spreadsheets and data models.
• Tracked key performance indicators to measure success of campaigns.

• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Designed paid ads for use on diverse social media platforms.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Optimized website content and images to improve search engine rankings.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

• Utilized effective digital marketing methods to increase sales with 25 Leads per month with with a minimum of 80% quality.
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Implemented new strategies to improve click-through rates and conversion.
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
• Created Pay-Per-Click campaigns to drive targeted traffic to company website.

• Worked on Planning the Social Media Strategies of various clients.
• Worked with multiple clients at a time.
• Running the lead genaration and Branding campaigns.

Managing and scheduling the social media organic activities.

Worked on Facebook and Instagram ads.