AKSHAY RAJAN

• Led a team of 105 people to drive outbound sales, ensuring performance and target achievement.
• Reduced Cold Calling CAC by 35% in 3 months, outperforming industry and competitor benchmarks.
• Implemented performance benchmarking, and achieved a 1% BQM improvement in nine months.
• Design and control key result areas (KRAs) at all levels, resulting in 77% system occupancy.
• Introduced zero-tolerance policy on sales misconduct, achieving zero escalations during 6L+ onboardings.
• Implemented tools like LeadSquared for lead activity tracking and automation.
• Analyse VOC scores and recommend training or process improvements.
• Track and report performance weekly/monthly, providing insights to leadership for process optimisation.
• Developed sales strategies, achieving targets ahead of deadlines.

DoD activity.

• Solicited group, transient, and banquet business through action plan execution.
• Analyzed customer base to identify new product opportunities and reassess existing ones.
• Conducted sales training and coaching, utilizing Shop Calls for team development.
• Analyzed lead activities using LeadSquared and other tools, implementing automation.

• Managed 4 city managers and 20 executives across North India, overseeing end-to-end sales and operations.
• Developed offline sales channels in key locations (malls, co-working spaces, and airports).
• Onboarded 3,000 customers monthly, exceeding targets through offline marketing strategies.
• Negotiated 3 crore deals with PVR and other branding partners, expanding business opportunities.
• Executed BTL strategies, improving lead generation and sales conversions.
• Coordinated with marketing teams to increase market visibility, and expand geographical coverage.
• Fostered relationships with key clients, securing long-term contracts and boosting revenue growth.

• Managed a team of 7 Team Leaders and 120 Field Sales Executives to onboard 55,000 merchants annually.
• Developed and implemented Beat Plans, improving efficiency and reducing travel costs for sales teams.
• Achieved retail coverage and resolved merchant queries within 72 hours.
• Increased team productivity by 20% through targeted incentive schemes.
• Managed sales pipeline and ensured quarterly sales objectives were met.

• Led business expansion for OYO Home category, acquiring new properties, and ensuring revenue growth.
• Managed property transformations, overseeing inspections, and compliance.
• Negotiated deals and managed vendor relationships for payment processing.
• Fostered long-term relationships with clients, ensuring customer satisfaction and retention.
• Negotiated and signed the largest property at the time, securing 78 rooms, which received pan-India recognition and appreciation for contributing to business growth.

• Led prepaid sales across key zones in Kerala, including Kollam, Trivandrum, Ernakulam, and Kottayam, driving revenue growth and market penetration.
• Managed four distributions, and expanded retail networks across multiple regions.
• Achieved sales targets through effective channel management, and product availability.
• Awarded 'Best Territory' recognition three times for achieving the highest prepaid sales in the region.
• Promoted to manage Modern Trade operations due to exceptional performance in the Prepaid Sales division, demonstrating strong leadership and cross-functional adaptability.

• Assisted with merchandising and brand visibility in duty-free shops at international airports.
• Supported the marketing team in sales promotions, and product positioning strategies.