Akshay Rajeevan TP
Al Barsha
Summary
Talented professional in marketing management and campaign development with a proven track record of success. Skilled in overseeing all stages of initiatives, building positive relationships, and promoting products through innovative and forward-thinking approaches. Proficient in tracking market trends and leveraging opportunities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Manager - Digital & Social Media
Meitra Hospital
Kozhikode
10.2022 - 10.2023
- Managed PPC campaigns on Meta and Google platforms for 7 Centers of Excellence (COEs), optimizing budget allocation for maximum ROI
- Executed diverse social media campaigns to maximize brand visibility and drive patient inquiries
- Oversaw SEO activities for the hospital website, implementing comprehensive strategies to enhance search ranking and visibility
- Administered website updates and edits, utilizing CRM tools for efficient execution
- Collaborated with branding team to develop and execute a dynamic Social Media Calendar aligned with organizational objectives
- Worked closely with video editors and designers to produce branded content, including patient testimonials, doctors’ talks, and event coverage using Adobe Creative Cloud
- Achieved significant improvements in online visibility, engagement, and lead generation through targeted digital marketing initiatives
- Analyzed digital marketing performance metrics and provided detailed reports to senior management, offering insights and recommendations for future campaigns
- Developed and implemented influencer marketing strategies, collaborating with local influencers to enhance brand reach and engagement.
SEO Executive
New Horizon Educational Institution
Bangalore
04.2022 - 09.2022
- Implemented SEO strategies for 7 institutes, improving online visibility and organic search ranking
- Conducted keyword research and optimized content for improved website performance
- Monitored website traffic and key metrics to identify optimization opportunities
- Delivered regular SEO performance reports to management and marketing teams
- Implemented technical SEO audits and recommendations to improve website infrastructure and user experience
- Conducted competitor analysis to identify SEO opportunities and benchmarks, informing strategic decisions and staying ahead in the competitive landscape.
Digital Marketing Executive
Digi Prime Tech
Bangalore
11.2019 - 03.2022
- Managed multiple client accounts, overseeing comprehensive digital marketing strategies and campaigns
- Developed customized marketing plans after analyzing client needs and objectives
- Implemented and optimized campaigns across social media, search engines, and display networks
- Monitored campaign performance, analyzed key metrics, and delivered regular client reports
- Collaborated with internal teams to execute campaigns efficiently, involving designers, content creators, and developers
- Conducted A/B testing to determine the most effective strategies, optimizing content and ad performance for higher engagement and conversion rates.
Education
Bachelor of Business Administration -
Prathibha College
Ernakulam, Kerala, India06.2018
High school or equivalent - Science
C.E. Bharathan Govt Higher Secondary School
Mahe, India03.2011
Skills
- Marketing tactics
- Marketing Analysis
- Strategic marketing campaigns
- Social Media Marketing
- Marketing Coordination
- Brand Marketing
Certification
- Complete Digital Marketing Certification - Completed a comprehensive 20+ hour digital marketing course on Udemy, covering SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more.
- Adobe Premiere Pro CC Masterclass: Video Editing in Premiere - Successfully completed an in-depth Adobe Premiere Pro course on Udemy, mastering video editing techniques including project setup, video and audio transitions, professional titles, audio enhancement, color correction, visual effects, and high-quality video export.
Timeline
Assistant Manager - Digital & Social Media
Meitra Hospital
10.2022 - 10.2023
SEO Executive
New Horizon Educational Institution
04.2022 - 09.2022
Digital Marketing Executive
Digi Prime Tech
11.2019 - 03.2022
Bachelor of Business Administration -
Prathibha College
High school or equivalent - Science
C.E. Bharathan Govt Higher Secondary School
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