Akshay S
Bengaluru
Summary
Proactive and goal-oriented digital marketing professional with strong time management and problem-solving skills. Known for reliability and adaptability, with a quick ability to learn and apply new tools and strategies. Committed to leveraging these strengths to optimize campaigns, support team success, and drive measurable marketing results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Associate
Annalect
09.2022 - Current
- Developed and executed integrated marketing campaigns across TV, radio, and digital channels, driving brand awareness and customer engagement.
- Collaborated with media buyers, creative teams, and external vendors to align messaging and scheduling across broadcast and digital platforms.
- Combined TV and radio advertising by using tools like Media Ocean Broadcast Steward, Broadcast Builder, and Spot Toolkit to help track and improve campaign results.
- Entered and managed broadcast schedules, spots, and vendor details in Mediaocean Broadcast Steward with precision.
- Created, reviewed, and posted broadcast orders and revisions using Broadcast Builder, ensuring accurate campaign execution across TV and radio platforms.
- Maintained consistent communication with vendors and stations to confirm air dates, resolve discrepancies, and verify post logs.
- Monitored campaign pacing and delivery to ensure alignment with client goals and timelines.
Education
SSLC -
Blue Mount Public School
03.2010
B.COM - Finance And Taxation
M G University
03.2015
PLUS TWO - undefined
Sree Vidhyadhiraja English Medium HSS
03.2012
Skills
- Skilled in Broadcast Builder & Steward for inputting and posting Campaign
- Post and pre campaign analysis and reporting
- MediaOcean Broadcast Steward / Builder / Spot Toolkit
- Geo-targeting for local TV and radio markets
- Broadcast Spot Scheduling
- GRP/CPP Analysis
- Created, updated and maintained broadcast buysheets
Hobbies and Interests
- Travelling
- Listening Music
- Drawing
- Reading Books
Languages
Malayalam
English
Tamil
Certification
- CM 360
- Marketing on Facebook (2020)
- Google Ads Essential Training (2020)
- Programmatic Advertising Foundations
- Social Media Marketing: Strategy and Optimization
- Digital Marketing Foundations
- Advertising on LinkedIn
- Advertising on Twitter
- Foundations of Diversity, Equity, Inclusion, and Belonging
- Marketing: Copywriting for Social Media
Timeline
Senior Associate
Annalect
09.2022 - Current
B.COM - Finance And Taxation
M G University
PLUS TWO - undefined
Sree Vidhyadhiraja English Medium HSS
SSLC -
Blue Mount Public School
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