Akshay Shangle
Senior Manager - Ecommerce
Ghaziabad
Summary
Highly organized and an effective team player with more than 3 years of E commerce experience. I am working with Amazon India, Amazon US, Flipkart and other quick commerce marketplace. Chasing various goals like taking over market share, new customer acquisition, increasing ROI, retaining existing customer and building space in the category. I am passionate about branding and advertising and would love to be part of team who shares the passion.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Senior Manager - E Commerce
AVA International Pvt. Ltd.
05.2023 - Current
- Developed and implemented tailored eCommerce marketing strategies for five brands, including Aromahpure, Robust, July, Careview Tots, and Careview.
- Crafted inventive marketing campaigns tailored to specific objectives to drive Pay-Per-Click (PPC) success.
- Facilitated the onboarding process for new marketplaces to expand business reach and opportunities.
- Oversaw and guided an eCommerce marketing team to achieve objectives and drive results.
- Implemented performance marketing strategies, conducted forecasting, and established monthly budgets and targets to drive growth and achieve business objectives.
- Initiated, refined, and sustained product listings to maximize visibility, engagement, and sales performance.
- Managing a monthly budget exceeding 50 lakhs, overseeing allocation, optimization, and performance evaluation across various marketing channels.
- Maintaining TACOS of 10 with monthly growth of 40%
- Collaborated with both internal teams and external design agencies to create compelling content that resonates with target audiences and aligns with brand objectives.
- Conducted thorough evaluations of customer research, market conditions, and competitor strategies to inform strategic decision-making and enhance competitive positioning.
Senior E-Commerce Analyst
Paxcom India Pvt. Ltd.
09.2020 - 04.2023
- Manage brand accounts on Amazon, Flipkart, Purple, Blinkit and other marketplaces to implement and utilize analytics to track sales trends and identify opportunity for growth.
- Oversaw the marketing accounts of India's leading FMCG brands including Pampers, Dove, Britannia, Brut, CIF, St. Ives, and Toni&Guy, implementing strategic initiatives to drive brand visibility, engagement, and sales growth.
- Managed accounts with a monthly AMS (Amazon Marketing Services) budget exceeding 1 Cr, strategically allocating funds to maximize ROI and achieve campaign objectives.
- Managed the catalog of diverse FMCG brands, ensuring accurate and engaging product listings that optimize visibility and drive sales across multiple platforms.
- Collaborated directly with brands to provide comprehensive support during product launches, ensuring seamless execution and successful market entry.
Assistant Executive
S&R Exports Pvt. Ltd
05.2018 - 04.2019
Education
MBA - Marketing And International Business
Amity University
Noida 08.2016 - 04.2018
BBA -
Indraprastha University
New Delhi 08.2013 - 04.2016
Skills
Performance Marketing
Timeline
Senior Manager - E Commerce
AVA International Pvt. Ltd.
05.2023 - Current
Senior E-Commerce Analyst
Paxcom India Pvt. Ltd.
09.2020 - 04.2023
Assistant Executive
S&R Exports Pvt. Ltd
05.2018 - 04.2019
MBA - Marketing And International Business
Amity University
08.2016 - 04.2018
BBA -
Indraprastha University
08.2013 - 04.2016
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