AREA OF EXCELLENCE
Business P&L Management
Sales & Marketing
Project Management
Business Development & Expansion
Annual Business Planning & Budgeting
Revenue & Pipeline Growth
Campaign Management
Marketing Communications
Strategic Alliances & Partnerships
Budget & Resource Optimization
Brand Management
Channel Management
Team Building & Leadership
Performance Management
Training & Knowledge Sharing
New Product Proliferation
Go-To Market Strategies PROFILE SNAPSHOT
Growth Facilitator with impressive success of 2 decades in setting the vision, direction & strategic plan for developing business, and amplifying business margin through long-term planning; National Project Manager with an unmatched track record & proven career in conceptualizing & implementing effective ideas / strategies which adds value to organization through inspiring leadership, rich experience & innovation excellence
Creative, innovative, enthusiastic & forward-thinking leader in a team business environment with focus on big picture perspectives; expertise in strategic sales & marketing, brand building, media/public relations, advertisement, etc. contributing to the success of corporate business organizations
Showcased excellent aptitude as a capable business frontrunner in scaling & directing projects, translating business needs into technology requirements, consistently tracking development against plans for increasing efficiencies & enhancing the return on investment
Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics
Unique blend of visionary leadership with expertise to lead strategic planning and operations, business model re-structuring, cost control and effective management of cultural & organizational diversity
Strategic Thinker & a Practical Executor with exceptional work ethics and capabilities to multitask; an effective communicator with excellent relationship building, presentation and interpersonal skills
WEALTH OF EXPERTISE
Consumer & Market Research / Project Execution / Product Promotions / Digital Marketing / Collateral Management / Portfolio Planning
Business & Operational Excellence / Organizational and Leadership Skills / Return on Investment (ROI) / Cross-Functional Team Coordination
Overview
21
21
years of professional experience
2
2
Certifications
Work History
National Project Manager
Johnson & Johnson Pvt. Ltd
10.2016 - 04.2022
Oral Care
Key Result Areas:
Instituted & executed high level project & program strategies, made high-stake decisions and overcame complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity
Created & sustained a dynamic environment that fosters the development opportunities and built & coached the high-performance team of 25 MBAs and 2 ZPMs across PAN India (Modern Trade & Institutional Business)
Prepared a Brand plan from the dental perspective with allocated budget and resources
Led teams in setting inspirational goals, defining KPIs and allocated tasks according to the experience abilities of individuals, managing process productivity, and quality maintenance
Analyzed competitor performance, market trends and customers feedback to provide recommendations for brand development
Significant Highlights:
Immense success in building strong Marketing Process, Uniform HCP's Connect structure, Efficient & effective product promotion that covers 9000+ HCPs
Showcased excellence in delivering 19% CAGR in Rx growth and 17% in Unit Sales Growth
Played a key role in developing Communication channels through CMEs and HCPs meeting online & Face to Face along with conducted 36CMEs conducted at 0 cost over the tenure
Essayed a stellar role in reducing attrition rate to 4% from 36% in 2 years
Director
RBT Biotech Pvt. Ltd
05.2012 - 09.2016
Formulated the strategy & plans for organization’s business operations; conceptualized & developed new business strategies which led to an increase in turnover & profitability of the organization
Established division from scratch and increased sales multi-folds, thereby growing revenue
Prepared a sales and Marketing Plan for critical care antibiotics, established a distributor channel, and a dedicated sales team
Developed & implemented Marketing Plan & HCP communication methods to achieve the desired results
Deputy Manager
IndusInd Bank Ltd
09.2009 - 09.2012
Result Areas:
Managed the branch profitability, ensured high quality service, attainment of team target by business development & cross sales
Explored business potential, opportunities as well as clientele to secure profitable business volumes and managed Branch wealth AUM
Significant Highlight:
Displayed excellence in delivering 38% YOY growth over new client acquisition
Assistant Manager
ICICI Bank Ltd
02.2007 - 09.2009
Spearheaded Kanpur and Lucknow wealth Business and managed wealth business through channel sales
Formulated business in new & growth areas and motivated people to perform beyond their normal past established skills/ levels and impacting organization’s profitability through effective management decisions
Significant Highlights:
Played a pivotal role in leading an AUM of 36 Cr & delivering 55% growth last AUM was 55cr
Successfully dealt with Unique Product for UHNI customer i.e., Real estate Portfolio Management, customized FMP with double indexations
Area Sales Executive
Allergan India Pvt. Ltd
02.2003 - 02.2007
Managed Ophthalmic Medical Division in eastern UP market and developed Distribution channel in sub-territories and managed Distributor networks as well
Medical Representative
Cipla Ltd
02.2001 - 02.2003
General Pharma
Key Result Area:
Steered efforts in Meetings with Healthcare Professionals and presented products to healthcare staff including doctors and pharmacists
Business Head
Innopharma Pvt. Ltd
10.2022
Presently heading the marketing campaign of application All-Scan and steering efforts in repositioning the brand and create marketing strategies developing strategy and resources planning to expansion in supply chain (Distributor and retailer)
Key Result Areas:
Conceptualizing strategic marketing plans for an application or product line through market research, competitive analysis, pricing, stakeholder engagement & business planning
Evaluating campaigns and plans, focusing on campaign deliverables in terms of reach and frequency to ensure efficiency of effectiveness of the campaign
Grooming and mentoring professionals and managers for ensuring efficiency in process operations and meeting of individual & group targets and for developing business across various market; training channel partner staff, developing channel-wide demand generation programs and tracking results
Managing the profit centric operations along with managing strategic relationships, market analysis & expansion, and competency development
Education
MBA - Marketing
RML Awadh University
B.Sc. - Botany & Chemistry
VBS University
12th - Science
U.P. Board
10th - Science
U.P. Board
MS Office
Google Analytics
Fundamental of Digital Marketing - undefined
Skills
SOFT SKILLSundefined
Certification
Languages Known: Hindi, Marathi, English
Additional Information
AWARDS
, Holds the merit of National Achiever Award at Allergan India
Bagged Achiever Award at ICICI Bank Ltd.
Timeline
Business Head
Innopharma Pvt. Ltd
10.2022
National Project Manager
Johnson & Johnson Pvt. Ltd
10.2016 - 04.2022
Director
RBT Biotech Pvt. Ltd
05.2012 - 09.2016
Deputy Manager
IndusInd Bank Ltd
09.2009 - 09.2012
Assistant Manager
ICICI Bank Ltd
02.2007 - 09.2009
Area Sales Executive
Allergan India Pvt. Ltd
02.2003 - 02.2007
Medical Representative
Cipla Ltd
02.2001 - 02.2003
MBA - Marketing
RML Awadh University
B.Sc. - Botany & Chemistry
VBS University
12th - Science
U.P. Board
10th - Science
U.P. Board
MS Office
Google Analytics
Fundamental of Digital Marketing - undefined