Akshaya Ghadge

Roles and Responsibilities.

• Revenue Management: Launched 17 programs in 13 months, generating ₹100 crore in revenue. Maintained L2A (1.5%-2%), L2E (1%-1.5%), and App2Enrolment (80%). Achieved 23% revenue through database and referrals. Conducted weekly forecasts and adjusted strategies for optimal performance.
• People Management: Managed 5 team leads and 45 advisors directly, and 4 team leads and 30 advisors indirectly. Oversaw sales processes, SOPs, and workflows. Implemented a VC process to boost conversion rates. Conducted regular training and performance reviews.
• Marketing Management: Optimized media plans for lead generation metrics. Led weekly marketing reviews, analyzing lead feedback, source performance, program outcomes, CAC, CPL, and extension opportunities. Organized institute training and coordinated marketing activities, including SMS, email, and voice blasts.
• Database Management: Managed database churn and updates before each launch. Handled lead categorization, including transitioning leads to Dead and Cold stages.
• Stakeholder Management: Collaborated with IR, Ops, LEET, and SFDC teams to ensure smooth program execution and sales floor operations.

Growth Path:

Jun 2021 – Mar 2022: Business Manager

Apr 2022 – Present: Senior Business Manager

SBUs:

· Data & Technology: Successfully lead a team size of 24 professionals, driving a total revenue of $148,000 with 90 days logic & 2% conversion

· Churn Management: Direct a team of 30 professionals driving total revenue of $137,000 with 7 days lead logic & 5% conversion

· Process Management: Lead team size of 28 teammates enhancing a total revenue of $125,000 with 90 days lead logic & 2% conversion

· Upgradation: Team size of 10 personnel, upgrading, cross-selling, from masters to PG programs with 1-day account logic with 3% conversion.

Roles and Responsibility:

· Successfully built a team of 98 professionals from 35 within a span of 1.5 years, resulting in an overall growth of 450%.

· Significantly performed the overall growth in Business Reactivation from $123000 to $ 505000 with ZERO marketing expense

· Establish and retain productive, long-lasting relationships with key personnel/vendors while providing effective guidance to functional teams in order to achieve the overall objectives.

· Successfully managed business hiring, attrition, training, institutional dealing, customer management, daily KRA MATRIX by developing a significant business model.

· Amplify revenue through referral alerts, references, and managing the refunds within 5%.

· Track key performance indicators and liaise with the respective teams, i.e., batch, class feedback, instructor rating, content feedback, new course launch, etc. That effect Repeat, Referral, and New customer conversion funnel.

· Ensure market intelligence, regular follow-up with customer influencers and management for closing the deals while maintaining PPP and RPL.

· Establish and implement the business strategy, aggravating profit maximization domains, with complete ownership of P&L.

Growth Path:

Jun 2019 – Sep 2020: Manager 1

Oct 2020 – Mar 2021: Manager 2

Roles and Responsibilities:

· Managed and led the complete portfolio of the Machine Learning and Ai (Data Vertical) with a team of 18 teammates providing motivation, guidance and goal-orientation

· Coordinated with the PMM’s to understand if any upgradations required in the program from the customer’s and competitor’s perspective. (Industry standards)

· Analyzed the database and churned the lead base to the counselors for end-to-end sales. (After sales service)· Collaborated with marketing team for lead generation through different marketing channels & optimizing the same (Lead Journey) to analyze the L2P%

· Focused on generating various sources (referrals) for effective revenue generation through leading various operational activities enhancing revenue margins

· Retained the performers and developed leaders; handling escalations ensuring & maintaining the goodwill of the organization

· Performed cross selling of the programs amongst different business domains under Data, Management and Tech by training & retraining the Manpower significantly

· Handled the overall lead square to efficiently use the data. (Data churning) ensuring that there is a stability in the Retention and Attrition process.

Growth Path:

Mar 2013 – Mar 2015: Business Development Executive

Managed end-to-end sales, individual performances, and organized B2B events.

· Handled lead generation; made calls to clients to understand the requirement, schedule meetings and close the deal

Apr 2015 – Dec 2015: Assistant Team Leader

· Successfully oversaw an 8-member team, driving performance improvements in revenue generation, attrition reduction, and employee retention. · Implemented creative initiatives such as team contests to boost overall productivity.

· Implemented strategies to enhance lead, cross-selling, and revenue streams from a variety of sources.

· Managed and supervised individual performance focusing on B2B events and brought in innovative ideas in sales

Jan 2016 – Jul 2018: Team Leader

· Adroitly handled a team performance with team of 20 professionals; retaining “A players”, training “B players” & churning “C players.” efficiently

· Directed individual performance, data management, escalations and brought up new leaders.

· Conducted meetings with external clients, repo building generating business requirements; earned the opportunity to repair working style of parent company (NET HR)

· Enhanced the client base (JP Morgan, Morgan Stanley, Barclays, UBS, BNP Paribas)

Aug 2018 – Apr 2019: Proposed Deputy Branch Manager

· Advanced the branch performance with manpower of 40 & individual performance

· Developed numerous revenue maximization sources by branch management

· Innovated operations for branch contest with team upliftment as well as performance upgradation

· Managed effective email communication for proper process management

• Title: Client Servicing (Clients including Runwal Group, ICICI Direct & Jet Airways)