Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Akshaya M

Marketing
Chennai,Tamil Nadu

Summary

Results-driven Marketing Professional with 4+ years marketing experience across fintech, healthcare and B2B SaaS. Proven track record of driving 13% growth in customer repurchases, and 50% increase in website traffic through strategic campaigns and SEO optimization. Handled marketing budgets up to ₹1 Cr and reduced operational inefficiencies by 80%. Skilled in market research, content development, marketing automation, cross-functional collaboration and driving business growth.

Overview

5
5
years of professional experience

Work History

Assistant Marketing Manager – Orthodontics

| 3m India
Bengaluru
05.2024 - Current
  • Customer Insights: Conducted market research to capture customer voice and preferences to develop targeted marketing initiatives and campaigns.
  • Strategic Planning: Developed and executed comprehensive 2025 marketing plan encompassing patient education, conferences, tradeshows, and orthodontist community workshops.
  • Customer Acquisition: Managed loyalty programs and acquisition initiatives, achieving 13% growth in repurchases and pipeline expansion.
  • Cross-functional Collaboration: Partnered with internal teams and external agencies, vendors to create sales training materials, regional pitches, and digital marketing campaigns.
  • Key Metrics: Tracked GM%, Organic Local Currency Growth (OLCG), and sales topline performance.

Product marketing Manager

| Nuclei
Remote
08.2023 - 04.2024
  • Content Development: Developed targeted blogs, email sequences, and sales collateral to generate leads for Arise product across Middle East, India, and Southeast Asia markets, including website content aligned with new product positioning.
  • Market Research: Identified market gaps in premium credit card offerings across UAE, Oman, and Qatar; provided strategic recommendations for enhanced product features and expanded target geographies for lead generation.
  • Campaign Process Improvement:Implemented email marketing automation, reducing analysis time by 99% (2 days to 5 minutes) and email dispatch time by 80%, significantly streamlining campaign operations.

Marketing & Sales Manager

| Arteria Technologies
Remote
07.2021 - 08.2023
  • Marketing Activities: Managed ₹1 Cr marketing budget for B2B SaaS product, defined the ICP, and developed a comprehensive multi-channel marketing plan. Led roadshows in Mumbai and Delhi, overseeing promotion and event agency coordination. Acted as the SPOC for all marketing partners—driving strategy, content review, and execution—resulting in 150+ MQLs generated in a single quarter.
  • Rebranding Initiatives: Revamped the website by redesigning UI, writing SEO-optimized content based on customer research, and implementing Google Analytics, Tag Manager, and Microsoft Clarity—resulting in a 50% increase in website traffic.
  • Corporate Sales: Closed deals worth INR 18.9 million, which included high profile accounts such as Aditya Birla Group and TVS Group companies.

Member Technical Staff

| Zoho Corp
Chennai
01.2017 - 10.2017
  • Developed a dashboard for Machine Learning APIs using Vue.js

Education

MBA - General Management

Bits-Pilani University
Pilani, Rajasthan
06.2021

B.E - Computer Science & Engg.

Sri Ramakrishna Engg. College
Coimbatore, Tamil Nadu
04.2017

Skills

  • Canva, Adobe Photoshop
  • Google Display Ads, Google Tag Manager, Google Analytics,
  • HTML, CSS, WordPress
  • Ahrefs, Hubspot, Mailchimp, Send-in-blue, Woodpecker, Apolloio
  • Microsoft Clarity, Microsoft Excel with Intermediate certification, Google sheets, Salesforce
  • Copy writing - Ads copy, website, social media posts, blogs, email sequences
  • Growth hacking, performance marketing certifications from Growth School

Languages

Tamil
Native language
English
Proficient (C2)
C2

Timeline

Assistant Marketing Manager – Orthodontics

| 3m India
05.2024 - Current

Product marketing Manager

| Nuclei
08.2023 - 04.2024

Marketing & Sales Manager

| Arteria Technologies
07.2021 - 08.2023

Member Technical Staff

| Zoho Corp
01.2017 - 10.2017

MBA - General Management

Bits-Pilani University

B.E - Computer Science & Engg.

Sri Ramakrishna Engg. College

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