Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Akshey Rajesh

Product Lead
Hyderabad

Summary

Accomplished Product Leader with a strong track record of driving growth and operational excellence. Proven expertise in crafting and executing product strategies, leveraging data and technology to deliver innovative solutions. Demonstrated success in leading cross-functional teams to achieve significant revenue uplift, process optimisation, and customer satisfaction. Possessing a deep understanding of digital marketing, workflow design, and user behavior, excel at translating insights into actionable product innovations.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Product Lead - Media Planning

Google
08.2021 - Current
  • Drove product strategy and roadmap for critical Planning Tools suite, collaborating closely with engineering to deliver impactful features.
  • Spearheaded the development and launch of an ML NLP-based Keyword Planner feature, resulting in a 30% efficiency gain and 150% revenue uplift. Led feature definition, requirements gathering, and UAT.
  • Conceptualized, built, and launched an Insights Reporting product, optimizing workflow for large customers. Achieved XX FTE reduction and $XXXM incremental revenue through data-driven insights.
  • Developed a best-in-class Budget Planning tool, leveraging market insights and product adoption uplift metrics. Collaborated with Engineering to transition the prototype into a production-ready, single source of truth (SSOT) for all sellers. Positioned for eventual integration into the Google Ads interface.

Process & Tools Lead

Google
12.2018 - 07.2021
  • Architected and executed complex global workflows for large advertisers, driving scaled optimization through process interventions, new workflow models, and efficiency programs.
  • Revolutionized Google Ads Sales Lead Management by designing and implementing a standardized, global workflow. Achieved 40% efficiency gains, saved XXX hours/quarter, and enabled 3X revenue increase. Established the process as the organization's single source of truth (SSOT).
  • Spearheaded the development of a suite of Workflow Management tools. Led product requirements definition, oversaw tool development sprints, and ensured successful rollout through rigorous user acceptance testing.

Campaign Manager - AMER Telecom Market

Google
04.2016 - 11.2018
  • Drove digital marketing strategy and execution for top-tier telecom clients (AT&T, Sprint, Verizon, T-Mobile) across Google properties.
  • Leveraged advanced analytics to optimize campaign performance, providing data-driven insights to maximize ROI.
  • Built strong client relationships through consultative selling, translating complex data into actionable recommendations to drive revenue growth and customer acquisition.

Brand Officer

CavinKare
06.2012 - 03.2013
  • Spearheaded brand communication development for Foods divisions, collaborating with advertising and PR agencies.
  • Drove new product development initiatives, including brand persona creation, concept development, and large-scale consumer testing.
  • Partnered with R&D to translate consumer insights into product innovations.

Education

MBA - Marketing & Strategy

International Management Institute
New Delhi
04.2001 -

BBA -

University of Madras
Chennai
04.2001 -

Skills

Product Strategy

Product Monetization & Adoption

Design thinking

Product Support & Feedback

Customer Journey Mapping

Roadmap development

Usability Testing & User Research

Workflow & Process Design

Certification

Six Sigma BlackBelt

Timeline

Product Lead - Media Planning

Google
08.2021 - Current

Six Sigma BlackBelt

11-2019

Process & Tools Lead

Google
12.2018 - 07.2021

Campaign Manager - AMER Telecom Market

Google
04.2016 - 11.2018

Brand Officer

CavinKare
06.2012 - 03.2013

MBA - Marketing & Strategy

International Management Institute
04.2001 -

BBA -

University of Madras
04.2001 -

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