AKSHI AGARWAL
Delhi–NCR
Summary
Senior event operations and registrations leader with 10+ years of experience managing high-volume registration ecosystems for India’s largest distance running events and 3+ years of experience in event management. Expert in end-to-end registration lifecycle management—from planning and technology integration to expo operations, race-day delivery, and post-event governance. Skilled in strategic planning, process design, eligibility criteria, pricing frameworks, decision support and operational governance. Strong leadership experience managing cross-functional teams across tech, finance, BPO, volunteers, SCM and operations. Deep experience in data governance, financial control, reconciliation processes and stakeholder communication. Known for operational excellence, process discipline, and ability to manage 40,000–100,000+ runners annually across multiple cities. Recognized for structured planning, team leadership, calm execution during high-pressure events and consistent delivery of seamless participant experiences.
Overview
14
14
years of professional experience
Work History
Deputy Head – Registrations & Runner Engagement
Procam International Pvt. Ltd.
06.2014 - Current
- Lead full registration operations for Tata Mumbai Marathon, Vedanta Delhi Half Marathon, TCS World 10K Bengaluru and Tata Steel Kolkata 25K.
- Manage strategic planning, race categories, eligibility norms, confirmation criteria, pricing and operational policy decisions.
- Oversee all registration channels – online, groups, corporates, charity partners, government agencies, police cup and elite runners.
- Lead technology integration: SRS creation, workflow testing, platform readiness and reporting accuracy.
- Govern daily data operations: data cleaning, merging, Application IDs, BIB generation, photos/ID verification.
- Direct financial controls: payment tracking, cheque/DD monitoring, deposits, invoice coordination, refunds via Razorpay and Accounts.
- Manage expo operations: manpower planning, volunteer training, ORMS setup, bib distribution and on-ground troubleshooting.
- Lead race-day command centre operations: emergency coordination, medical escalation, participant support.
- Conduct post-event governance: database sanitization, fraud/photo verification, timing closure, winner validation, finisher kit logistics.
- Deliver analytics to PR, SCM, Operations and Leadership for planning and decision making.
- Train and guide multi-city teams ensuring service excellence and operational discipline.
- Key Result Areas:
Manager – Registration & Accommodation (M.I.C.E.)
Attitude Events Pvt. Ltd.
04.2013 - 02.2014
- Led registration & accommodation teams for corporate conferences and incentive programs.
- Managed client servicing, budgeting, property negotiations and vendor management.
- Handled online/offline registrations, event data analysis, branding and logistics.
Manager – M.I.C.E. Inbound Operations & Sales
Thomas Cook (India) Ltd.
06.2011 - 03.2013
- Developed business proposals and served as DMC/PCO support for organizers.
- Managed logistics, vendor negotiations, budgeting and client itineraries.
- Coordinated event operations, sales support and market insights.
Education
PGDM - Marketing & IT
BIMHRD
Pune05-2011
BCA -
IIMT Engineering College
Meerut05-2009
Senior Secondary / Higher Secondary -
Dewan Public School
Meerut03-2007
Skills
Career Timeline
- 2014–Present — Procam International Pvt. Ltd.
- 2013–2014 — Attitude Events Pvt. Ltd.
- 2011–2013 — Thomas Cook (India) Ltd.
Soft Skills
- Leadership & People Management
- Critical Thinking & Problem Solving
- Collaboration & Stakeholder Management
- Communication & Negotiation
- Attention to Detail
- Process Discipline & Accountability
Timeline
Deputy Head – Registrations & Runner Engagement
Procam International Pvt. Ltd.
06.2014 - Current
Manager – Registration & Accommodation (M.I.C.E.)
Attitude Events Pvt. Ltd.
04.2013 - 02.2014
Manager – M.I.C.E. Inbound Operations & Sales
Thomas Cook (India) Ltd.
06.2011 - 03.2013
PGDM - Marketing & IT
BIMHRD
BCA -
IIMT Engineering College
Senior Secondary / Higher Secondary -
Dewan Public School