Jira
Akshima Gupta
Manager Marketing, Partnerships and Alliances
New Delhi
Summary
Results-driven Partnerships and Business Development leader with 11+ years of experience in building high-value alliances, driving growth, and maximizing revenue through strategic collaborations. Skilled in leveraging data-driven insights to develop impactful strategies, optimize performance, and deliver sustainable business growth.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Manager Marketing, Partnerships and Alliances
Junglee Games
08.2021 - 11.2024
- Established the Partnerships Vertical: Built the function from scratch, growing its contribution to 5% of total company acquisitions.
- Secured budgets exceeding ₹20 Cr from payment partners such as CRED and Amazon Pay to run cashback offers which resulted in an average increase of 8% in AOV.
- Designed GTM strategies with key partners, contributing to 10,000+ monthly new user acquisitions.
- Designed and implemented localized partnership strategies, successfully onboarded over 50 strategic partners, including PhonePe, Google Pay, Airtel etc.
- Implemented data-driven strategies to optimize performance on OEM and advertising platforms, ensuring consistent benchmark ROAS and revenue outcomes.
- Managed a monthly campaign budget of over ₹3.5 Cr to run acquisition campaigns.
- Designed and implemented scalable operational workflows, improving campaign execution efficiency by 15%.
- Cross-functional Collaboration: Worked closely with Legal, Product, Tech, compliance and Customer Experience teams to ensure seamless campaign execution and introduce new product enhancements.
- Fostered and maintained strong business relationships to drive sustained growth and success.
- Developed detailed dashboards and MIS reports to analyze partner performance and optimize acquisition campaigns, presenting insights and actionable strategies in monthly business reviews to key stakeholders.
Sr. Manager, Partnerships and Alliances
Chqbook.com
08.2020 - 03.2021
- Acquired 1200+ users for credit card partners through strategic alliances with Milkbasket, Swiggy, and others, driving over 10% revenue growth.
- Managed rewards and loyalty programs for B2B partners, including SPAR and Metro Cash & Carry.
- Successfully introduced four new reward categories, leading to a 15% increase in redemption rates
Manager Partnerships, Corporate Channel
Make My Trip
12.2019 - 05.2020
- Acquired 1500 customers through MSME partnerships, drove 2% growth in overall numbers via banking and non-banking alliances.
- Spearheaded the co-branded card launch with ICICI and MasterCard, significantly expanding customer reach.
- Established high-value partnerships with platforms like Zoho, Happay, and 91springboard, complemented by impactful offline promotions at events such as iNFHRA and TiE Global.
- Developed and monitored MIS and intelligence reports to enable data-driven decision-making and optimize performance.
Manager, Business Development
FreeCharge Payment Technologies
01.2018 - 12.2019
- Category Head for Fashion, Entertainment, Health, Grocery, gaming etc. generating 55% of revenue across high-impact categories, achieving over INR 25 crore in monthly GMV.
- Managed 500+ online merchant partnerships like Myntra, Netmeds, Dream11, facilitating 2.7 lakh+ transactions monthly.
- Secured 75+ strategic partnerships annually, increasing market share by 20% through targeted negotiations and account management.
- Managed monthly marketing budgets exceeding ₹5 million, driving revenue growth and strengthening key account engagement
Assistant Manager, Strategic Alliances and Partner
CashKaro.com
10.2015 - 12.2017
- Built and managed a high-impact merchant portfolio driving 50%+ of company revenue.
- Acquired and maintained 300+ online merchant partnerships like Makemytrip, Tatacliq, Bigbasket,Myntra, contributing to 45% overall revenue.
- Led the Card Linked Offers program with Yes Bank, onboarding 50+ brands, including Forever21 and TataCliq, for a first-of-its-kind initiative.
- Designed and sold media sales plans generating over INR 5 lakh monthly revenue.
Global Business Development Analyst
Prescient Healthcare Group (BRG Group)
03.2014 - 10.2015
- Drove 800+ monthly leads and strategic insights through Salesforce campaigns and market research.
- Conducted competitive intelligence and partnered with pharma leaders like Abbott, Sanofi, Novartis to optimize business models and explore new opportunities.
- Created informative reports on market trends, enabling proactive adjustments to business strategies as needed.
Education
MBA - Marketing Management
Jaypee Business School
Noida, India 04.2001 -
Bachelor of Science - Biotechnology
Hierank Business School
Noida, India 04.2001 -
Skills
Advanced AI Concepts
Software
Asana
Tableau
Digital Marketing
Appsflyer
Branch
Timeline
Manager Marketing, Partnerships and Alliances
Junglee Games
08.2021 - 11.2024
Sr. Manager, Partnerships and Alliances
Chqbook.com
08.2020 - 03.2021
Manager Partnerships, Corporate Channel
Make My Trip
12.2019 - 05.2020
Manager, Business Development
FreeCharge Payment Technologies
01.2018 - 12.2019
Assistant Manager, Strategic Alliances and Partner
CashKaro.com
10.2015 - 12.2017
Global Business Development Analyst
Prescient Healthcare Group (BRG Group)
03.2014 - 10.2015
MBA - Marketing Management
Jaypee Business School
04.2001 -
Bachelor of Science - Biotechnology
Hierank Business School
04.2001 -
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