Akshita Bijalwan
Brand Management
Chandigarh
Summary
Results-driven marketing professional with a strong foundation in brand strategy, digital marketing, and consumer insights.
Overview
2026
2026
years of professional experience
Work History
Team Lead
Mother Sparsh
- Directed a multidisciplinary team and executed successful marketing campaigns.
- Leveraged market research findings to create impactful taglines for top-selling products, ensuring a lasting impression among the target audience.
- Achieved early promotion attributed to outstanding performance and contributions, showcasing proven proficiency, leadership, and commitment to organizational goals.
Visual Communication Designer
Mother Sparsh
- Performed an exhaustive assessment of previous creative outputs, scrutinizing essential metrics to devise impactful strategies.
- Led a project to redesign product packaging for hospital sampling, refining key elements and rectifying previous design weaknesses.
Associate Brand Manager
Mother Sparsh
05.2023 - 12.2025
- Developed and implemented a comprehensive brand book, yielding a unified brand identity and a significant enhancement in brand recognition
- Spearheaded collaborative efforts with UI/UX designers to enhance website functionality and strengthen search engine optimization strategies.
- Boosted brand awareness by developing and implementing prospect marketing campaigns.
Founder
Dugli
01.2025 - 07.2025
- Founded and built “Dugli” — a cultural revival brand for the Garhwali migrant community — from concept to launch, establishing brand identity, product strategy, and market positioning from the ground up.
- Led end-to-end development of flagship products (e.g., Garhwali ABCD book, Hindu calendar), overseeing research, design, supply chain coordination, and community engagement.
- Conducted in-depth cultural and market research to identify audience needs, translate regional heritage into appealing modern products, and build resonance with the 18–29 demographic.
Education
Bachelors in Design - Textile Design
National Institute of Fashion Technology
New Delhi 04.2001 -
Certified Digital Marketing Associate -
Meta
04.2001 -
Social Media Marketing Professional Certificate
Coursera Meta
07-2025
Digital Marketing & E-com Professional Certificate
Coursera Google
04.2001 -
Skills
Techniques: Competitive Analysis, Go-to-Market Strategy, Cross-functional Team Leadership, Lead Generation,
INTERNSHIPS
- Neytt, Kerala, India Textile Design Intern
Designed a rug collection from conception to final product, while collaborating with designers and weavers despite language barriers to ensure successful project execution.
- Neem Living, New Delhi, India
Conducted research on vegetable and fruit dyes as a sustainable alternative for synthetic dyes, subsequently integrating natural dyes into the forthcoming design collection.
Guided artisans in the development of samples for a design collection.
Timeline
Founder
Dugli
01.2025 - 07.2025
Associate Brand Manager
Mother Sparsh
05.2023 - 12.2025
Bachelors in Design - Textile Design
National Institute of Fashion Technology
04.2001 -
Certified Digital Marketing Associate -
Meta
04.2001 -
Digital Marketing & E-com Professional Certificate
Coursera Google
04.2001 -
Team Lead
Mother Sparsh
Visual Communication Designer
Mother Sparsh
Social Media Marketing Professional Certificate
Coursera Meta