Akshita Kapoor

Key Responsibilities:

• Strategic planning
• Identifying & securing new business opportunities
• Strategic tie-ups
• Maintains business relations with industry stakeholders
• Market Planning
• Brand Building for both events and Future Market Events
• Managing and ensuring delivery of sales & revenue for each of the event.
• Managing P&L of the events.
• Ensuring delivery of event in totality.
• Identifying and filling gaps.

Key Achievements:

• First Cold Chain Congress organised in 2023 (co-located with Smart Cold Chain Expo) in association with NCCD.
• Organised two successful editions of Smart Cold Chain Expo and Future Food Logistics Expo
• Signed up MOU with Federation of Cold Storage Associations of India to co-organise and manage All India Cold Chain Seminar.
• Played an instrumental role in the launch edition of Intralogistics and Warehousing Expo & PackVision and CorrVision 2024- planning, strategy execution, marketing plan, space sales & sponsorship of Key accounts and association tie-ups etc.

Key Responsibilities:

• Business planning
• Identifying & securing new business opportunities )
• Resource planning & management
• Encompassing strategies
• Managing and ensuring delivery of sales & revenue for each of the event.
• Managing international sales via agents & ISG teams
• Maintains business relations with industry stakeholders
• Managing P&L
• Post show analysis
• People's Management and coaching
• Managing marketing and operations in line with sales.
• Ensuring delivery of events in totality
• Managing BU of Reed Manch.

Key Achievements:

• Launched sales force in co-operation with international team for Reed Exhibitions India(2018-2019).
• Launched Awards for IWS in 2018.
• Introduced digital sales and sponsorships (2020).
• Launched webinars during covid-19(2020).
• Launched both online events and hybrid events in RX India(2021).
• Re-launched conference in PackPlus as concurrent event(2021) and focus on packaging as segment to resurrect the event.
• Created and implemented strategy for exhibitor retention to ensure delivery of events during crucial times like Covid(2021).
• Developing and implementing startegic plans to ensure delivery of cash flow.
• Organized both domestic & international roadshows.
• Revamped marketing plan for IndiaCorr Expo while introducing India Folding Carton along side the event which helped increase show size by 42% and visitor footfall by 67%.
• Collaborated with internal departments to streamline operations and improve overall project management practices.

Key Responsibilities:

• Developing and implementing strategies
• Handling key clients
• Ensuring delivery of show revenue
• Handling international sales via agents, ISG's.
• People's management
• Staying abreast new industry trends and ensuring the show is in line with them and identifying potential growth areas
• Maintaining professional relations with industry stakeholders

Key Achievements:

• Organized domestic road shows for IndiaCorr Expo(2016,2017) to generate new sales and event awareness.
• Successfully organized road show in China with the help of local team to attract international sales for the events.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.

Key Responsibilities:

• Generating revenue with booth sales, sponsorships, branding etc. to ensure delivery of projected revenue.
• Co-ordination with other departments like marketing, conference and operations to ensure smooth and qualitative delivery of event.
• Coordinating with international sales team and international show team for enhanced international participation while ensuring them local support for their events.
• Visiting competing events to generate sales and create contacts.
• Closing and managing industry tie-ups
• After sales services to clients.
• Supporting team members in sales and other responsibilities.

Key Achievements:

• Launched IndiaCorr Expo- an event on the corrugated packaging industry, which was an alliance between Reed China and Reed China(2013)

Key Responsibilities:

• Generating revenue with booth sales, sponsorships, branding etc. to ensure delivery of projected revenue.
• Co-ordination with other departments like marketing, conference and operations to ensure smooth and qualitative delivery of event.
• Visiting competing events to generate sales and create contacts.
• Closing and managing industry tie-ups
• After sales services to clients.
• Supporting team members in sales and other responsibilities.
• Addition of new segments and concurrent events to existing events.

Key Achievements:

• Introduction of Automation and Packaging segment in IWS which helped in establishing the event and making the second edition grow three folds as compared to the first edition.
• Increased over all sales by over 38%.
• Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
• Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.

Key Responsibilities:

• Generation of revenue through booth sales, advertisements and sponsorships.
• Data searching for new exhibitors
• Visiting competitive events for lead generation
• Assisting in delivery of events and day to day activities
• Assisting in marketing activities
• Assisting in organizing road shows
• Supporting international agents for sales and managing support staff.

Key Achievements:

• Overachieved agents by over 25% YOY.
• Increased new client ratio by 30%.
• Played an instrumental role in establishing the India Packaging Show as a key event(later became part of umbrella event- PackPlus).
• Built strong relationships with clients, leading to increased customer satisfaction and repeat business.

Key Responsibilities:

• Mentored and guided employees to foster proper completion of assigned duties.
• Built strong relationships with customers through positive attitude and attentive response
• Coordinated weekly meetings for internal and external groups
• Generation of business leads and client coordination

Key Responsibilities:

• Took ownership of customers issues to follow problems through to resolution.
• Provided excellent customer service by efficiently resolving issues and responding to inquiries.
• Coordinated timely responses to online customer communication and researched complex issues with client support.
• Handled complex issues for self and team members to ensure good customer experience.