ALADEEP MANSUR
Kolkata,West Bengal
Summary
Sales leadership professional with 16+ years experience in FMCG, Paint and Building Materials industries. Grew revenue through market expansion, new vertical creation, and expanded channel distribution in Eastern India. Managed P&L, executed BTL initiatives, and used data analytics and strategic market mapping to outperform sales targets.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Regional Sales Manager
JK CEMENT LTD. (Paint & Putty Division)
Kolkata
02.2026 - Current
- Achieved regional sales objectives by developing and implementing promotion strategies, coordinating sales team efforts, and servicing key accounts to strengthen business relationships.
- Lead regional sales strategies, revenue growth, and market penetration across assigned zones.
- Oversee field sales teams, monitor key metrics, and align regional execution with corporate sales objectives.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Drove channel expansion for Putty & Paints by identifying key distribution partners and building strategic relationships with network dealers to enhance market presence.
- Enhanced profit margins through effective management of expenses, budget, and overhead, leading to increased closings and optimized product turns.
Senior Area Sales Manager
BERGER PAINTS INDIA LTD.
11.2020 - 02.2026
- Vertical Setup & Expansion: Conceptualized and launched Berger Consumer Goods (BCG) vertical, scaling operations in key Eastern India markets (West Bengal, Odisha, Bihar, Jharkhand) to enhance brand presence.
- Network Expansion: Appointed 60+ new distributors and onboarded 220+ dealers over 2 years, significantly increasing retailer coverage in low-penetration geographies.
- Strategic Collaboration: Partnered with parallel verticals and branch managers to identify market share gaps and implement targeted penetration strategies, driving growth in underperforming segments.
- BTL & Trade Marketing: Designed competitive secondary schemes, lucrative incentive plans, and targeted BTL campaigns to drive high-margin brand adoption.
- Key Recognition: Honored with "Best Manager – Network Expansion & Distributor Opening" award for FY 2022–23.
Area Sales Manager
EMAMI AGROTECH LTD.
03.2018 - 11.2020
- Oversaw primary and secondary sales targets by actively managing Area Sales Officers and field teams to drive performance.
- Expanded urban and rural market presence by appointing sub-stockists and enhancing ISR operations, increasing accessibility and reach.
- Assessed channel partner performance to maximize ROI, improve launch efficiency for NPIs, and elevate effectiveness of trade schemes.
- Key Achievements:
- Delivered the highest-ever regional growth for two consecutive years (2018 & 2019) across East 1.
- Received the "Champion of Champions (COC)" award for volume excellence in Q3 2019–20.
- Awarded "Lockdown Champ" for achieving >100% of target during April–June 2020.
Senior Sales Executive
ABBOTT NUTRITION INTERNATIONAL
03.2013 - 03.2018
- Grew Western Odisha territory from zero base in 2013 to 200 lacs per annum within 2 years of operation by aggressively network expansion.
- In 2015, took charge of Siliguri and increased Siliguri and Hills territory monthly revenue from 25 Lacs to 60 Lacs within 12 months.
- Established distribution networks, aligned retail channels, and trained distributor sales forces, enhancing sales effectiveness.
- Key Achievements:
- Awarded "Best Employee Award (GT National Level)" in 2015.
- Received "Best Performance Award" (2014) and "Execution Excellence Award" (2015).
Area Business In-Charge
JOHNSON & JOHNSON LTD.
09.2011 - 03.2013
- Managed distribution networks in rural Western Odisha, leading teams of super-distributors and PSRs to enhance market reach.
- Boosted brand visibility through targeted promotional campaigns, localized advertising, and strategic trade sponsorships.
- Delivered 32% growth in General Trade across Odisha.
Sales Officer
AGRO TECH FOODS LTD.
02.2010 - 09.2011
- Managed largest wholesale territory in West Bengal, Burrabazar.
- Promoted agro food products to retailers and wholesale buyers.
- Supported field forces in meeting primary and secondary targets while addressing RDS infrastructure gaps.
Education
Post Graduate Diploma - Business Management (PGDBM - Marketing)
Ishan Institute of Management & Technology
Greater Noida01-2009
Bachelor of Commerce (B.Com Hons.) -
Berhampore College, Kalyani University
West Bengal01-2006
Skills
- Sales Execution & Revenue Growth
- Stock Planning & forecasting
- Product launches
- Account Management
- Dealer network
- Sales Strategy Development
- Market Penetration
- Channel expansion
- Retail Channel Optimization
- Distributor management
- Sales Team Development
Certification
Certification: Microsoft Excel – Data Analysis with Pivot Tables (Udemy, May 2020)
PERSONAL DETAILS
Languages: English, Hindi, Bengali
PROFESSIONAL ACHIEVEMENTS
- Key Recognition: Honored with "Best Manager – Network Expansion & Distributor Opening" award for FY 2022–23.
- Key Achievements:, Delivered the highest-ever regional growth for two consecutive years (2018 & 2019) across East 1., Received the "Champion of Champions (COC)" award for volume excellence in Q3 2019–20., Awarded "Lockdown Champ" for achieving >100% of target during April–June 2020.
- Key Achievements:, Awarded "Best Employee Award (GT National Level)" in 2015., Received "Best Performance Award" (2014) and "Execution Excellence Award" (2015).
- Key Achievements:, Awarded the "Golden Club Award" for exceptional business performance (2012)., Delivered 32% growth in General Trade across Odisha.
- Key Achievements:, 3-time winner of internal T.A.R.E.E.F. Award for out-of-the-box market performance., Selected twice for "The Performers Club F-11".
Timeline
Regional Sales Manager
JK CEMENT LTD. (Paint & Putty Division)
02.2026 - Current
Senior Area Sales Manager
BERGER PAINTS INDIA LTD.
11.2020 - 02.2026
Area Sales Manager
EMAMI AGROTECH LTD.
03.2018 - 11.2020
Senior Sales Executive
ABBOTT NUTRITION INTERNATIONAL
03.2013 - 03.2018
Area Business In-Charge
JOHNSON & JOHNSON LTD.
09.2011 - 03.2013
Sales Officer
AGRO TECH FOODS LTD.
02.2010 - 09.2011
Post Graduate Diploma - Business Management (PGDBM - Marketing)
Ishan Institute of Management & Technology
Bachelor of Commerce (B.Com Hons.) -
Berhampore College, Kalyani University