ALANKRITA GAUR
Mumbai
Summary
12+ years in digital marketing, brand management, and sales. Skilled in programmatic, performance marketing, analytics, SEO, social media, and website management, Currently leading Sanofi India's billion-dollar diabetes portfolio.
Overview
13
13
years of professional experience
Work History
Digital Manager
Sanofi India
10.2022 - Current
- Benchmarking in HCP Engagement: Lead Lantus price reduction campaign, driving added reach via programmatic & Native marketing of 2.5 lakhs HCPs,20 lakhs impressions, and ~77k HCP engagements, utilizing KPIs to measure campaign efficacy DNP engagement, leveraging analytics to interpret both media metrics and user behavior insights
- Elevated email and WhatsApp campaign performances, consistently exceeding a 25% Click-Through Rate and a 65% Read Rate, exemplifying superior engagement and conversion optimization skills
- Achieved Innovative Content Strategy with Interactive GIFs as part of the content marketing strategy, enhancing user engagement (CTR boost to 0.3%)
- Spearheaded the strategic overhaul of the Intolife website, focusing on UX/UI enhancements, SEO optimization, and content strategy, significantly improving customer journey and expanding digital presence
- Initiated and managed a large-scale social media initiative on Diabetes and Insulin, garnering an impressive 90 million impressions through collaboration with multiple partner channels.
Market Excellence Manager
Cipla
10.2019 - 10.2022
- Collaborated with cross-functional teams to enhance critical brand performance through realigned digital marketing strategies
- Lead the Ciplamed website, achieving a 7% increase in user engagement
- Led Cipla's digital initiative, including the significant outreach project Cipla Assist
- Played a pivotal role in successfully implementing the D360 project, automating brand engagement with doctors.
Associate Manager
Merck India
09.2018 - 08.2019
- Formulated and executed long-term strategic plans to achieve revenue, profitability, and market share goals within Merck's Allergy portfolio.
Product Manager
DR REDDY LABS
04.2017 - 09.2018
- Developed and executed marketing strategies for specific brands in Dr
- Reddy's CV
Product Executive
AstraZeneca India
04.2013 - 03.2016
- Successfully launched Forxiga in the diabetes division, engaging 2500 doctors through precise needs assessment and strategic medico marketing campaigns
- Proficiently executed marketing strategies for the CVMET portfolio, including Forxiga, Kombiglyza, Onglyza, and Crestor.
Sales Executive
ABBOTT INDIA
10.2013 - 03.2014
Sales Officer
PFIZER INDIA
07.2011 - 10.2013
Education
Post Graduation Diploma - General Management
SVK NMIMS
Bachelor of Pharmacy -
UTTAR PRADESH TECHNICAL UNIVERSITY
Digital Marketing and Communications - Marketing
MICA
Skills
- Search Engine Optimization
- Social Media Management
- Internet Marketing
- Digital Marketing
- Google Analytics Proficiency
- Content Marketing
- KPI Monitoring
Languages
Languages
English
Bilingual or Proficient (C2)
Timeline
Digital Manager
Sanofi India
10.2022 - Current
Market Excellence Manager
Cipla
10.2019 - 10.2022
Associate Manager
Merck India
09.2018 - 08.2019
Product Manager
DR REDDY LABS
04.2017 - 09.2018
Sales Executive
ABBOTT INDIA
10.2013 - 03.2014
Product Executive
AstraZeneca India
04.2013 - 03.2016
Sales Officer
PFIZER INDIA
07.2011 - 10.2013
Post Graduation Diploma - General Management
SVK NMIMS
Bachelor of Pharmacy -
UTTAR PRADESH TECHNICAL UNIVERSITY
Digital Marketing and Communications - Marketing
MICA
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