Alankrita Gaur

Lead the development and execution of integrated customer experiences across digital and offline channels to drive brand engagement and business growth.

• Spearheaded the Lantus price reduction campaign, expanding reach through programmatic marketing to target 600k HCPs, resulting in 2 million impressions and approximately 77k HCP engagements
• Employed KPIs to gauge campaign effectiveness, including DNP engagement metrics, and utilized analytics to interpret media metrics and user behavior insights, enhancing digital-only programs
• Achieved over 25% open rate and 65% read rate in email and WhatsApp campaigns
• Elevated diabetes marketing performance, surpassing company benchmarks in omnichannel strategies
• Upgraded business’s content strategy using interactive assets, notably GIFs, achieved a CTR increase to 0.3%, and improve user experience
• Launched and oversaw a significant social media campaign focusing on Diabetes and Insulin, generating an impressive 9 million impressions by collaborating with various partner channels
• Leading the transformation of the Intolife patient-facing website, prioritizing UI/UX enhancements to enrich the patient journey and boost engagement
• Implementing SEO optimization and refining content strategy to expand digital presence and ensure relevance presence.

• Generated substantial SOV for Cipla's Covid-19 portfolio by implementing targeted digital marketing strategies, resulting in an expansive outreach to ~250k HCPs, accompanied by a notable average click-through rate of 0.2%
• Revamped the Ciplamed website, resulting in a 7% increase in user engagement due to impactful content
• This led to a significant 10-minute increase in HCPs' average time spent on the platform, effectively enhancing the user experience
• Oversaw Cipla's digital efforts, orchestrating the successful execution of the impactful omnichannel outreach project, Cipla Assist
• Reached approximately 300k HCPs with 20% engagement
• Key contact in D360 project implementation, enhancing digital engagement with doctors via automation
• Teamed up with McKinsey, enabling at least 7 touchpoints with HCPs across channels and products, bolstering communication synchronization.

• Led pre-launch efforts by cultivating KOL advocacy through 2 International speaker programs engaging 500+ HCPs
• Crafted strategic plans to achieve revenue, profitability, and market share goals within Merck's Allergy portfolio.

• Delivered and implemented result-oriented marketing strategies for specific brands within Dr
• Reddy's CV portfolio, resulting in successful product launch year achieved 5 Cr
• In first year.

• Successfully launched Forxiga in the diabetes division, achieved 100 Crs in first 23 months of launch
• Engaging 10k doctors through precise needs assessment and strategic medico marketing campaigns
• Proficiently executed marketing strategies for the CVMET portfolio, encompassing Forxiga, Kombiglyza, Onglyza, and Crestor, resulting in enhanced market presence and brand recognition.