Albin Francis

• Focused on the launch to development of the Market place business.
• Head business development for Ahmedabad, Mumbai and co-owned Bengaluru.
• Efforts were made to improve market sentiments towards the company in Mumbai by rebuilding relationships with key decision-makers in the city. Leveraged existing partnerships to increase supply and managed external stakeholders to improve communication within the market.
• Introduced the Cult.fit brand to Ahmedabad and established a successful supply base, making it a key city for the marketplace business in the western region of India.
• Handle monthly revenue of 10 crore by managing a client base of 100.
• Achieved 30% take rate and 15% BMM in individual business cases.
• Achieved an NPS score of 55 and help achieve D0 conversion of 35%.
• Successfully transferred multiple operations cost to partner including CM cost and PG charges.
• Successfully organized and executed market research, develop business cases, negotiate and onboard supply in a city.
• Network with growth, operations, and finance to ensure smooth running of the marketplace business.
• Managed a team of 5 and 2 resources in Mumbai and Ahmedabad. Hired, trained resources for BD, Ops and Internships.

• Strategically helped develop a third-party marketplace pilot for cult.fit in Bengaluru. Scaled it successfully from 0 to 30 partnerships, paving the way for expansion to other cities.
• Initiated market research, assisted the company in creating business cases, and selected the right partnerships with gyms in each micro-market to pilot and scale.
• Convinced and negotiated the best commercial terms with partners for the company. Worked closely with business finance, growth, marketing, and operations teams to launch the product.
• Collaborated with the legal team to create contracts and finalize terms and conditions.
• Led the entire sales cycle for customer accounts, from proposal to closing, ensuring total revenue growth, profitability, and customer satisfaction goals were met.
• Achieved a 2.25 crore revenue-generating portfolio of gyms in the first year for the marketplace business, establishing 30 partnerships.
• Assisted in replicating the initial model in Hyderabad and Chennai, expanding the marketplace business to these cities.
• Stayed updated and fluent in company offerings and industry trends, such as AI-based smart workout planners and cross-selling Cult Sports Equipment.

• Ensure that Zomato Gold has most comprehensive selection of restaurants by signing up target merchants quickly and effectively.
• Own all aspects of merchant satisfaction and manage end-to-end client relationships including pitching, negotiation, contracting, billing/ invoicing, payment collection, result tracking and troubleshooting.
• Ensure steady revenue flow by acquiring clients to spend in advertisement and promotion avenues in Zomato Platform, thereby helping restaurants in promotion and business generation.
• Providing consultancy for restaurants about market scenarios and Zomato product line.

Achievements/ Projects Launched

• Zomato Gold Offers - Over achieved by signing up and transitioning strategic accounts in untapped markets.
• Zomato Gold Mysore - Signed up and launched 40+ accounts in Mysore to kick start Gold Expansion Movement.

• Improvement of Channel Management Strategy for Coca-Cola – Helped resolve their problem of ‘at work' channel sales. (Summer Internship- Hindustan Coca-Cola Beverages Private Limited.) {May - June 2018}
• Brand Development and communications – helped improve Integrated Marketing Communication. (Internship- Iprimed Education Solutions) {October 2018}