Aldrin Amal
Performance Marketing Manager
Https://www.linkedin.com/in/aldrinamal/
Summary
Data Driven Performance Marketing Manager with 7+ years of experience in contributing to project management and implementation of advertising campaigns, content development and training. A firm believer of working backwards.
Overview
8
8
years of professional experience
Work History
Advertising Performance Partner
TikTok (a) ByteDance
Dubai
06.2022 - 12.2023
- Strategized, and operated end-to-end eCommerce campaigns increasing ad revenue ($10K to xx MM) for brand owners and agencies (such as Global Brands- KFC, Cinnabon, WWF-EN etc) and FMCG brands (HUL, Danone, L'Oréal, Magnum, Similac etc)
- Managed book of business for 30+ accounts and revenue management (EMEA, Turkey) increased the ad share on the platform by 78% and acquired new 13+ new brands by creating media plans and showcasing case studies
- Collaborated with marketing teams to guide A/B creative, LP tests to identify and provide analysis on campaign's performance increasing CTR >30% (Tools- SimilarWeb, SEMrush)
- Rendered continuous optimization to enhance the effectiveness of campaigns, increased RoAS by 65% and Ad traffic by 45%
- Developed POA for recurring reports, created 5+ dashboards to monitor and share campaign performance to internal and external stakeholders, highlighting KPIs
- Cross-sell, upsell ad suite through presentations, online meetings and client visits which led to increase in product penetration by 50%
- Planned events such as conferences, seminars, workshops to generate leads and build relationships with potential partners or customers.
- Created catalog for the clients through feed files but not limited to set up of MMP and website tracking such as Adjust, Branch, AppsFlyer and internal tools such as debug, AAT, DPA to solve performance issues
- Facilitated training for brands for seamless transition onto the TikTok Ads Manager, TikTok Shop, and various E-Commerce Partner Platforms such as Shopify, WooCommerce, BigCommerce, etc.
Account Manager / Team Manager
Amazon
Bangalore
06.2017 - 01.2022
- Managed end to end advertising campaigns for a book of business of diverse accounts with Search and Programmatic targeting(Toys, Pet, Beauty, Apparel, Health & Personal Care, Niche), increasing Amazon Ad Share Wallet
- Worked with Brand Owners and SMB sellers in creation & optimizing campaigns, optimizing product pages, A+ content, Coupons, Store Page increasing sales and spend by 2x while maintaining a RoAS >2.1
- Conducted in-depth analysis of campaigns for strategic bidding and keyword analysis to help with listing's organic ranking through SEO (Tools- Perpetua, A9, KRS)
- Partnered with the Performance Advertising Demand Generation team in a project to boost webinar response rate from 16% to 32%and achieved 52%
- As an interim team manager, guided and supervised 7-10 individuals from new hires to production-ready for a year while maintaining a consistent performance >90%, ensuring the team's overall success & productivity
- Served as the primary point of contact (POC) for the education and marketing teams, collaborating closely to create over 50+ concise blurbs for both internal and external communications.
- Took ownership of unresponsive projects and increased the response rate by 57% for unresponsive advertisers as a part of acquisition channel through CRM (Salesforce) and Email Outreach
- Served as a main point of contact in creation of email templates, blurbs, SOP and worked with the PR, by creating prominent SOPs for the programs that has been worked on YoY leading to increase in productivity of the team
- MGHD (Making Good Hiring Decisions) trained, conducted interviews and hired for roles: trainer, account specialist and assoc.account specialist.
- Led WBRs, bi-weekly meetings, QBRs for the projects handled, showcased team's performance and forecast the market trends for internal stakeholders
Advertising Training Lead
Amazon
Bangalore
01.2020 - 01.2022
- Facilitated comprehensive training for 120+ new hires WW, covering product knowledge, process, conducting multiple refresher sessions and new product launch trainings WW
- Achieved a remarkable first-attempt NHT (New Hire Training) succession rate of >92%, ensuring effective onboarding and success of new team members
- Served as an internal trainer for sponsored ads process, program and products training new hires from associates to senior manager across NA, BTS, CN and IN locales
- Served as a POC for new hires in the initial onboarding to the team performed continuous evaluations of content and plans in order to enhance delivery and improve effectiveness, eliminating process gaps
- Created 30+ presentations to conduct trainings and devised assessments to evaluate the performance of the trainees through MS PPT, Excel, Amazon Docs.
Technical Account Manager
Amazon
Bangalore
09.2015 - 05.2017
- Maintained and co-ordinate activities during overall lifecycle of the incident review incident tickets, and apply diagnostic utilities to aid in troubleshooting the incidents and support request received on Amazon Seller and Vendor Central Platform
- Developed expertise in creating, fixing Amazon listings and optimizing product visibility on the platform and assisted with Amazon Brand Registry Program
- Liaised with other departments such as Merchant Investigations, or Payments teams as required to resolve seller's issues and questions maintaining AHT, RR, Quality Score and CSAT between 95-120% vs the team average of 86%Identified areas where process improvements were needed and implemented changes for new hires mentoring
Education
PGDM - International Business Operations- Marketing
IndiraGandhi National Open University
Bachelors - Science
Bharathiyar University
Skills
- Amazon Advertising
- Account Management
- Client Relationship Management
- Team Management
- ECommerce Advertising
- Multichannel Advertising
- Programmatic Advertising
- Campaign Management
- Business Development
- Reporting and Dashboard
- Data-driven decision-making
- Market Research
Timeline
Advertising Performance Partner
TikTok (a) ByteDance
06.2022 - 12.2023
Advertising Training Lead
Amazon
01.2020 - 01.2022
Account Manager / Team Manager
Amazon
06.2017 - 01.2022
Technical Account Manager
Amazon
09.2015 - 05.2017
PGDM - International Business Operations- Marketing
IndiraGandhi National Open University
Bachelors - Science
Bharathiyar University
Similar Profiles
PRISCILA GOMESPRISCILA GOMES
Quality Analyst Search Evaluation & Investigation at TikTok Ltd (ByteDance Ltd)Quality Analyst Search Evaluation & Investigation at TikTok Ltd (ByteDance Ltd)
Roel Vince PlopenioRoel Vince Plopenio
E-Commerce Quality Assurance Analyst at TikTok Shop ( Bytedance Malaysia )E-Commerce Quality Assurance Analyst at TikTok Shop ( Bytedance Malaysia )
Virginia Inggrid Alif BethariVirginia Inggrid Alif Bethari
Account Manager at TikTok Indonesia (Bytedance)Account Manager at TikTok Indonesia (Bytedance)