Aleena Treasa
Bengaluru
Summary
Creative and versatile Fashion Designer and Stylist with extensive experience in women’s wear, custom couture, plus-size fashion, and personal styling. Adept in leading end-to-end design processes, from concept to production, along with expertise in creative direction, styling for campaigns, influencer collaborations, and professional makeup artistry. Proficient in Adobe Illustrator, Photoshop, and fashion illustration, with a keen eye for trends, fabric selection, and personalized client service.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Fashion Designer – Women’s Wear
Big Hello
07.2024 - Current
- Lead the design and development of women’s wear collections from concept to production.
- Create detailed tech packs and spec sheets for manufacturers to ensure accurate sample development.
- Design and develop prints using Adobe Illustrator and Photoshop, aligned with seasonal trends and brand aesthetics.
- Plan, style, and oversee catalogue and campaign photoshoots, including creative direction and shoot execution.
- Manage influencer collaborations and develop social media content for brand promotion and engagement.
Personal Fashion Designer & Stylist
Freelancing
06.2023 - 06.2024
- Worked as a personal designer for celebrities, creating custom looks for festivals, special events, and public appearances.
- Styled outfits for commercial shoots, YouTube interviews, store inaugurations, and travel vlogs.
- Designed a complete maternity collection tailored for both personal use and digital content creation.
- Provided one-on-one wardrobe styling based on the client’s body type, event, and personal style.
- Handled makeup and styling for special events, ensuring a cohesive and polished final look.
- Built strong relationships with clients, offering end-to-end fashion guidance and creative support.
Lead Fashion Designer – Custom Womenswear
AMRA
05.2020 - 05.2023
- Designed bespoke outfits tailored to individual client needs, events, and preferences.
- Developed concept sketches and fabric/embroidery samples for client approval and reference.
- Created detailed embroidery specifications and oversaw the entire production process.
- Managed the full design-to-delivery pipeline, coordinating with cutting masters, tailors, and hand embroidery artisans.
- Maintained regular communication with clients, providing updates and securing approvals at every stage.
- Provided personalized colour and styling suggestions based on event themes, skin tones, and body types.
- Offered wardrobe styling consultations and ongoing customer relationship management.
- Trained and mentored junior designers and interns in design execution and client communication.
- Directed photoshoots including styling, creative coordination, and visual storytelling.
- Engaged with influencers for brand promotion and visibility through strategic collaborations.
Executive Merchandiser
Kitex Garments Ltd.
10.2019 - 05.2020
- Coordinated and placed orders for trims and accessories required for production.
- Tracked and followed up on trim deliveries to ensure timely availability.
- Collaborated with the production team to monitor workflow and resolve bottlenecks.
- Conducted quality checks on products, embroidery, and dyeing to maintain brand standards.
- Ensured accuracy and consistency in colour shades during the dyeing process.
- Oversaw pre-shipment inspections, ensuring product readiness and compliance with quality expectations.
- Managed the entire production-to-shipment cycle to keep orders on schedule and error-free.
Fashion Designer – Custom Womenswear
AMRA
04.2019 - 10.2019
- Designed bespoke outfits tailored to individual client needs, events, and preferences.
- Developed concept sketches and fabric/embroidery samples for client approval and reference.
- Created detailed embroidery specifications and oversaw the entire production process.
- Managed the full design-to-delivery pipeline, coordinating with cutting masters, tailors, and hand embroidery artisans.
- Maintained regular communication with clients, providing updates and securing approvals at every stage.
- Provided personalized colour and styling suggestions based on event themes, skin tones, and body types.
- Offered wardrobe styling consultations and ongoing customer relationship management.
- Trained and mentored junior designers and interns in design execution and client communication.
- Directed photoshoots including styling, creative coordination, and visual storytelling.
- Engaged with influencers for brand promotion and visibility through strategic collaborations.
Embroidery & Print Design Intern
Roxx Boutique
01.2019 - 03.2019
- Assisted in designing premium custom embroidery patterns for a luxury womenswear brand.
- Created original print designs aligned with the brand’s aesthetic and seasonal collections.
- Gained hands-on experience in fabric embellishment techniques and design development processes.
Fashion Design Intern – Ethnic Womenswear
Lakshya by Kavya Madhavan
05.2018 - 11.2018
- Assisted in designing ethnic wear, specializing in sarees and blouses, under the guidance of the Head Designer.
- Supported the development of custom designs tailored to individual client preferences and occasions.
- Interacted directly with customers to understand their requirements and provide design suggestions.
- Participated in fittings and client consultations to ensure satisfaction with design execution.
- Gained exposure to traditional craftsmanship and styling within the premium ethnic wear segment.
Education
B.Sc. - Apparel and Fashion Design
St. Teresa's College
05.2018
Skills
- Women’s Wear Design (Custom & Ready-to-Wear)
- Plus Size Fashion Expertise
- Adobe Illustrator & Photoshop
- Fashion Illustration & Tech Packs
- Print & Embroidery Design
- Creative Direction & Shoot Styling
- Personal Styling & Wardrobe Consultation
- Makeup & Hair Styling (Certified)
- Production Coordination
- Client & Celebrity Styling
- Influencer Collaboration
- Social Media Content Creation
- Fashion illustration
- Creative vision
- Fabric sourcing
- CAD software proficiency
- Excellent oral communication
- Vendor relations
- Time management
- Market research
- Fashion sketching
- Fashion design
- Garment construction
- Fashion styling
Certification
- Advanced Hair & Makeup Certification – Gloss n Glass, Bangalore (2024-01)
- Professional Makeup & Hairstyling – Zorain Studio and Academy, Bangalore (2020-10)
- Adobe Illustrator – Adobe LCC, Cochin (2018-11)
Timeline
Senior Fashion Designer – Women’s Wear
Big Hello
07.2024 - Current
Personal Fashion Designer & Stylist
Freelancing
06.2023 - 06.2024
Lead Fashion Designer – Custom Womenswear
AMRA
05.2020 - 05.2023
Executive Merchandiser
Kitex Garments Ltd.
10.2019 - 05.2020
Fashion Designer – Custom Womenswear
AMRA
04.2019 - 10.2019
Embroidery & Print Design Intern
Roxx Boutique
01.2019 - 03.2019
Fashion Design Intern – Ethnic Womenswear
Lakshya by Kavya Madhavan
05.2018 - 11.2018
B.Sc. - Apparel and Fashion Design
St. Teresa's College
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