Summary
Overview
Work History
Skills
Timeline
Generic

Aleena George Varghese

Online Content Specialist
Bengaluru

Summary

Passionate Online Content Specialist at IKEA India, blending creativity with strategic thinking to drive impactful marketing communications. Excited to contribute to dynamic projects while fostering personal growth. Seeking a full-time role to further innovate and elevate digital marketing endeavors. Eager to bring my expertise to enhance your digital marketing initiatives.

Overview

5
5
years of professional experience
5
5
Languages

Work History

Online Content Specialist

IKEA
10.2022 - Current
  • Oversaw critical website pages crucial for driving traffic, including the homepage, product pages, and landing pages.
  • Closely worked with the media team to improve organic visibility and discoverability.
  • Analysed website analytics and user behavior to make data-driven decisions and improve engagement on website.
  • Implemented content schedules and editorial calendars to ensure consistent and timely content delivery.
  • Managed multiple content management systems (CMS), ensuring seamless content publishing and organization.
  • Built strong relationships with cross-functional teams and external agencies to ensure adherence to timelines.
  • Worked closely on creative strategy for IKEA Family and improved performance of email and website.
  • Worked as a key stakeholder in the implementation of IKEA India's brand positioning campaign
  • Drive UGC as a core content bucket to showcase how IKEA fits into an existing Indian home

Social Media Strategist

Ittisa
05.2021 - Current
  • Experience with handling multiple brand accounts, developed digital media and content marketing strategies for clients. Provides insights and analysis that drive successful campaigns. Implements social programs that directly support business objectives and goals
  • Coordinating and leading the design team, SEO and page ads team and website team to meet client's requirements within the timeline.
  • Working with influencers and celebrities for brand campaigns, generating good engagement and reach for the brand's social media channels
  • Developing, creating, and revising scripts for various campaigns that generated organic reach.
  • Developed content, maintaining consistency with brand marketing and message strategies.
  • Worked with clients such as Himalayan native, Sunfeast yippie, ITC Masterchef, Qaadu, Ab InBev, Apollo.io, RVU University and Global Indian International school.
  • Managing corporate social media channels including Facebook, Instagram ,Twitter and Linkedin
  • Designed campaign performance reports interwoven with strategic insights.


Freelance Content Writer

Brand ID
01.2021 - 11.2021
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Proofread and edited Social Media Creatives, brochure content to prepare for publication.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Developed copy while maintaining brand voice and adhering to legal requirements.
  • Worked on tagline, post copies and creative concepts as per the client requirement

Digital Marketing Intern

Ittisa Marketing Agency
02.2021 - 05.2021
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing. Designed and presented social media campaign ideas.
  • Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
  • Tracked social media trends and adapted to attract target follower demographic.

Marketing Intern

Narayana Multispecialty Hospital
07.2019 - 09.2019
  • Provided administrative support to senior staff including creating proposals and organizing documentation.
  • Helped with planning and hosting of marketing events.
  • Managed to sell around 50 NH privilege cards

Skills

    Marketing and advertising

undefined

Timeline

Online Content Specialist

IKEA
10.2022 - Current

Social Media Strategist

Ittisa
05.2021 - Current

Digital Marketing Intern

Ittisa Marketing Agency
02.2021 - 05.2021

Freelance Content Writer

Brand ID
01.2021 - 11.2021

Marketing Intern

Narayana Multispecialty Hospital
07.2019 - 09.2019

Similar Profiles

CREATE PROFILE
Aleena George VargheseOnline Content Specialist