ALEX FRANCIS

Senior Business Development Executive
Feb 2020 – Present ( Saas, USA Visas, USA & other Dashcam Sales)

• Led, trained, and mentored a team of 5–13 Associates and BDEs to improve outreach, email communication, and cold calling strategies.
• Managed end-to-end sales cycle for 3 U.S.-based SaaS clients, including lead generation via social platforms (LinkedIn, AngelList, etc.), qualification, follow-ups, and deal closures.
• Consistently exceeded revenue targets through effective sales planning, coaching, and collaboration with cross-functional teams.
• Optimised lead pipelines and conversion metrics while ensuring adherence to client KPIs and quality standards.
• Spearheaded the creation of targeted sales presentations aimed at addressing specific client needs and pain points effectively.

Business Development Executive
Dec 2016 – July 2019

• Handled dual processes for:
  A vehicle dashcam technology client across the U.S., Canada, and Europe.
  A UK-based micro-lending firm.
• Responsibilities included lead generation, cold calling, email follow-ups, upselling, and maintaining CRM records.
• Achieved and surpassed monthly sales quotas and earned performance-based incentives.
• Built strong rapport with international clients and contributed to the growth of new verticals.

Associate – Client Acquisition (Investment & Business Visas)
Apr 2014 – Nov 2016

• Reached out to pre-qualified leads via cold calls and emails for a U.S.-based immigration consultancy specializing in business and investment visas.
• Educated prospects on eligibility and visa processes, aligned with regulatory standards across multiple geographies.
• Maintained detailed lead records and supported the conversion process in coordination with the visa consulting team.

• Efficiently managed customer enquiries via multiple channels, including calls, chat and emails.
• Troubleshot glitches and provided techniques to smooth workflow for customers.
• Transferred customer calls to respective department or personnel to address specific issues.
• Established positive relationships with clients by going extra mile to build rapport.
• Offered detailed advice on product and service benefits.
• Guided customers through troubleshooting process with patience and clarity.
• Escalated complex issues in line with internal best practices for swift resolution.
• Adhered strictly to policies and procedures for continued company compliance.
• Expressed care, patience and empathy when handling customer interactions for personalised experience.