ALEXANDER SONI
Delhi
Summary
Dynamic Social Media Executive with a proven track record at Red Dash Media, adept in crafting impactful content strategies and leading creative teams. Skilled in social media marketing and project management, I drive brand visibility and engagement through innovative campaigns and analytics-driven insights. Passionate about optimizing performance and enhancing team collaboration.
Overview
1
1
year of professional experience
Work History
Social Media Executive
Red Dash Media
Delhi
05.2025 - Current
- Leading the planning and execution of content strategies for 6+ brands across B2B and lifestyle domains.
- Assist in the day-to-day management of the creative team, overseeing the ideation, delegation, and timely delivery of design and copy assets.
- Coordinate with content writers, designers, and video editors to ensure brand consistency across platforms.
- Conduct internal reviews and contribute to performance optimization reports.
- Provide input in campaign direction, visual storytelling, and seasonal marketing initiatives.
Social Media Associate
Red Dash Media
Delhi
02.2025 - 05.2025
- Managed scheduling and publishing across Instagram, LinkedIn, and Facebook.
- Created briefing docs and content sheets that streamlined team workflows.
- Gained experience in campaign performance monitoring and reporting.
Digital Marketing Intern
DOG D Originals (Previosuly Dharma Originals)
Delhi
04.2024 - 09.2024
- Managed SEO optimization for DharmaOriginals.com, including metadata, image tags, and blogs.
- Produced content across LinkedIn, YouTube, and Twitter/X, helping improve traffic and reach.
- Contributed to content pipeline management, ensuring timely delivery across departments.
- Assisted in running and evaluating paid ad campaigns via Meta Ads Manager.
Social Media Intern
Indyverse
Gurugram
03.2024 - 04.2024
- Designed and delivered reels, static posts, and promo videos for product drops.
- Wrote captions aligning with youth-centric, fashion-forward brand identity.
- Supported cross-team collaboration between designers and marketing leads.
Social Media & Outreach Intern
Serious Business (Troika Consulting)
Gurugram
01.2024 - 03.2024
- Strategized and executed outreach campaigns targeting corporate decision-makers.
- Managed CEO’s personal branding across LinkedIn and Instagram.
- Drafted content and planned posting schedules that grew the company’s digital visibility.
- Took ownership of end-to-end social media execution, including design briefing and content uploads.
Education
B.Com (Hons) - Accounting & Finance
University of Delhi
Delhi06.2026
Class 12 - Commerce
Mount Bethany Public School
Kerala01.2022
Class 10 -
Kerala Senior Secondary School
Delhi01.2020
Skills
- Social Media Strategy & Execution
- Social media marketing
- Project management
- Team collaboration
- Campaign development
- Content Calendars & Campaign Planning
- Creative Team Management
- AI-assisted Copywriting (ChatGPT, Perplexity, DeepSeek)
- Reels Editing
- SEO Optimization using AI tools like SEOwritingcom
- Team Collaboration & Workflow Oversight
- Analytics & Performance Reporting
- Tools: Meta Business Suite, Canva Pro, CapCut, Google Workspace, Trello, HootSuite, Publer, MS365
Languages
English, Hindi, Malayalam
Projects
1. Launch of Ace Pickleball – Led multi-format campaign including reels, flyers, and teaser posts, which led to a successful launch of the brand.
2. Assisting Jubilant Biosys with panel designs, LinkedIn posts, and brochures for the BIO US Convention 2025 event – Designed social content specifically for LinkedIn, assisted with the panel designs, and helped in the designing of their brochures.
3. Helped with building a social media presence for DOG-D (Previously known as Dharma Originals) - Help them build social media accounts over several social media platforms, Twitter, threads, TikTok, LinkedIn to name a few and then scaled it to bring in reach
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Malayalam
Intermediate (B1)
B1
References
References available upon request.
Timeline
Social Media Executive
Red Dash Media
05.2025 - Current
Social Media Associate
Red Dash Media
02.2025 - 05.2025
Digital Marketing Intern
DOG D Originals (Previosuly Dharma Originals)
04.2024 - 09.2024
Social Media Intern
Indyverse
03.2024 - 04.2024
Social Media & Outreach Intern
Serious Business (Troika Consulting)
01.2024 - 03.2024
B.Com (Hons) - Accounting & Finance
University of Delhi
Class 12 - Commerce
Mount Bethany Public School
Class 10 -
Kerala Senior Secondary School
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