Alexandra Martin
Fort Wayne
Summary
Marketing professional with a strong background in strategic outreach and campaign management. Expertise in digital marketing, content creation, and analytics. Known for effective team collaboration and adaptability to changing needs. Focused on driving growth and achieving impactful results through innovative marketing strategies.
Overview
11
11
years of professional experience
Work History
MARKETING DIRECTOR
We Buy Houses Anywhere
03.2025 - Current
- Coordinate and lead a team of graphic designers, copywriters, and videographers, delegating tasks to ensure efficient workflow and project completion.
- Create, implement, and manage a comprehensive social media calendar across multiple platforms, including Facebook, TikTok, Instagram, LinkedIn, and YouTube.
- Oversee content planning and scheduling to ensure timely and engaging posts that align with business objectives.
- Produce eye-catching graphics and engaging video content, including reels, TikToks, and shorts, to enhance brand visibility.
- Design compelling YouTube thumbnails using Adobe InDesign, Canva, and Adobe Illustrator to increase click-through rates and audience engagement.
- Analyze social media performance metrics to refine strategies and improve overall effectiveness of marketing campaigns.
- Collaborate closely with the business owner to align marketing initiatives with overall business goals and vision.
- Stay updated on industry trends and best practices to continuously enhance the company's online presence and marketing efforts.
MARKETING AND OUTREACH MANAGER
Tower Staffing, Inc.
03.2024 - Current
- Proactively engage with potential clients to discuss tailored staffing solutions, effectively pitching our services to establish and nurture new business relationships that drive growth and success.
- Streamline the onboarding process by organizing and maintaining accurate records of new hire paperwork and essential documents, ensuring a seamless transition for new employees.
- Design captivating graphics using Canva to promote job openings, significantly enhancing the visibility of listings and attracting top-tier candidates in competitive markets.
- Conduct thorough interviews with candidates for diverse job openings, evaluating qualifications to ensure the best fit for client requirements and organizational culture.
- Perform in-depth research on various roles within the manufacturing and distribution sectors, enabling informed discussions and marketing strategies that resonate with industry needs and trends.
SOCIAL MEDIA MARKETING COORDINATOR
Drinkwater Marketing
09.2023 - 03.2024
- Developed visually appealing graphic content using Canva, primarily focused on real estate listings and market insights.
- Managed social media content scheduling across multiple platforms for over 10 clients each week.
- Maintained regular communication with clients and team members through email and Zoom to ensure project alignment and address inquiries.
SOCIAL MEDIA MANAGER/PHOTOGRAPHER
Freelance Consultant
03.2020 - 09.2023
- Acted as a liaison between brands, photographers, and models to facilitate effective collaboration and communication.
- Monitored and recorded the growth of marketing campaigns while contributing to the development of innovative marketing strategies.
- Managed content scheduling and maintained prompt communication by responding to messages and emails consistently.
- Conducted client photography sessions and researched locations for upcoming photoshoots to ensure optimal settings and aesthetics.
MARKETING COORDINATOR/PHOTOGRAPHER
JM Realty Associates
08.2022 - 04.2023
- Designed and contributed to the development of multiple websites using platforms such as GoDaddy, WordPress, Boomtown, and AppFolio.
- Analyzed marketing analytics and implemented targeted strategies to effectively promote businesses and brands.
- Researched the real estate market to provide informed advice to home buyers and sellers.
- Developed social media templates and posts, scheduled content across multiple platforms, and managed several marketing campaigns concurrently.
- Authored and designed a weekly newsletter featuring insights on various businesses, the real estate market, and community guides.
- Served as the photographer for new home builds, capturing high-quality images for promotional use.
LOAN ORIGINATIONS SPECIALIST
Frisco Lender Services
10.2017 - 03.2020
- Acted as an intermediary between loan officers, IRS agents, and appraisers to ensure seamless communication and collaboration.
- Facilitated the processing of 4506-T applications to support mortgage transactions.
- Maintained daily communication with a regional pipeline of mortgage lenders to streamline workflows and address inquiries.
- Assisted in interpreting FEMA maps to determine flood insurance requirements and assessments.
CAREGIVER
Home Instead
10.2016 - 10.2017
CATERING ASSOCIATE
Panera Bread
09.2014 - 10.2016
Education
Business Administration and Marketing
IVY TECH
Skills
- Graphic design
- Canva and Adobe Express proficiency
- Branding
- Marketing Analytics/Google Analytics
- Effective written and verbal communication
- Multichannel marketing
- Event coordination and calendar management
- Social media management
- Photography
- Photo and video editing software
- Website design
- WordPress & GoDaddy experience
- Data entry
- Recruiting software
Timeline
MARKETING DIRECTOR
We Buy Houses Anywhere
03.2025 - Current
MARKETING AND OUTREACH MANAGER
Tower Staffing, Inc.
03.2024 - Current
SOCIAL MEDIA MARKETING COORDINATOR
Drinkwater Marketing
09.2023 - 03.2024
MARKETING COORDINATOR/PHOTOGRAPHER
JM Realty Associates
08.2022 - 04.2023
SOCIAL MEDIA MANAGER/PHOTOGRAPHER
Freelance Consultant
03.2020 - 09.2023
LOAN ORIGINATIONS SPECIALIST
Frisco Lender Services
10.2017 - 03.2020
CAREGIVER
Home Instead
10.2016 - 10.2017
CATERING ASSOCIATE
Panera Bread
09.2014 - 10.2016
Business Administration and Marketing
IVY TECH
Similar Profiles
Alejandro Sanabria GudinoAlejandro Sanabria Gudino
Cold Caller at We Buy HousesCold Caller at We Buy Houses
Spencer DukeSpencer Duke
Acquisition Specialist at Brothers Buy HousesAcquisition Specialist at Brothers Buy Houses
Zack JohnZack John
Calling and Texting Manager at Buy Jax HomeCalling and Texting Manager at Buy Jax Home
SHAWN THORNTONSHAWN THORNTON
Turkshead Machinist at Fort Wayne MetalsTurkshead Machinist at Fort Wayne Metals
Hannah WinchesterHannah Winchester
3rd Grade Teacher at Northwest Allen County Schools3rd Grade Teacher at Northwest Allen County Schools