Running
ALFRED DSOUZA
Digital Marketing Specialist
Bangalore
Summary
Bangalore / India PROFESSIONALSUMMARY Seasoned digital marketing professional with over 15+ years’ experience with proven success leading corporate marketing and internal communications for multimil- lion-dollar companies across diverse industries. A significant record of innovative success for online media buying and campaigns optimizations with the capacity to identify and align customers’ emerging needs with products and services. An entrepreneurial mindset professional with cross functional domain expertise in ideation, strategy and business development, planning and execution, tracking & reporting of digital campaigns for brands across diverse categories that include FMCG, Media, Gaming, Dot-com, BFSI, Airlines, Mobile, OTT, IT, Real Estate, Education and Retail. Have worked with leading brands such as Apple, MSN, Google, Reliance Games, Honda, HUL, Zapak Games, Emirates, Jump Games, L'Oréal, Yatra, Air France, Reckitt Benckiser, Reliance Insurance, Capgemini, Heinz, Citi Bank, HDFC, Virgin Mobile, Symantec, HCL, DELL, Symphony, Siemens, PepsiCo, Times Internet. Have handled large media buys budget upto 50 cr INR. Inspired Digital Marketing Consultant driving positive customer outcomes through building of powerful online presences. Considerate, well-spoken professional with excellent client engagement and business development skills. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
14
14
Certifications
Work History
Digital Marketing Consultant
SALTPETRE, FANATICSDOT.IN & Pinstorm
Bangalore (WFH)
03.2021 - Current
- Responsible for B2B & B2C media planning & buying across different portfolios
- Developing media strategies across platforms while detailing campaign objectives, strategy & budget allocation
- Responsible for traffic/customer acquisition via CPM, CPC, CPA, CLV, MRR,
- Retention, Churn, CAC and apps downloads.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Client : Sharekhan, Radio Mirchi, SPN, Doosra, Upstox
Head Media Planning & Buying
Reliance Entertainment Pvt Ltd
Mumbai
09.2013 - 12.2020
- Managing the digital marketing division for Reliance ADAG group of companies
- Built the media division for the company while leading a team of 15
- Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g., iOS, Google Play, Amazon, Facebook)
- Responsible for apps download & user acquisition for the gaming portfolio (Real Steel, World
- Robot boxing, WWE Mayhem, Into the Badlands- Blade Battle, Drones2 among others
- Handled Mobile Marketing, App promotion, Search, SEO, Content
- Marketing, Influencer Marketing, Email Marketing & Website management
- Led projects and analyzed data to identify opportunities for improvement.
- Clientele: RCOM, Reliance Games, Jump Games, Zapak Games, Reliance Red Chillies Ent., Movie - Besharam, Phantom Films, PEPSICO, Symphony, APPLE, ZED, Bigflicks, Chillax & Big TV., Jockey.
Lead Media Planning and Buying
BC WEBWISE PVT LTD
Mumbai
05.2010 - 08.2013
- Started the Media Division and built a team of 15 people to handle Business development, client servicing, media planning & operation
- In charge of P&L of media
- Handled Search, SEO, Display, Social Media, Content, Email Marketing &
- Influencer Marketing
- Clientele: Pidilite, Heinz, HUL, Save the Children, Toyota, Zee Learn, Virgin Mobile
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Account Heads
HAVAS MEDIA
Mumbai
03.2008 - 04.2010
- Incharge of Western region of the business
- Overlooked business development & servicing with a team of 10 members to support
- Handled media deals for global campaigns
- Tools: Double click, Comscore
- Google Keyword planner
- Clientele: Air France, Emirates, Capgemini, BOB, Geojit, Dainik Bhaskar, Reckitt Benckiser, Canara Robecco MF, Dell, HP Pencil
Asst Manager
Media2win Pvt Ltd
Mumbai
11.2006 - 02.2008
- Tata Indicom, Tata Sky, Johnny Walker - World Cup Promotion, Garnier, Games2Win, Google, Tourism Australia, AXN, Bajaj Auto - XCD 125,MSN, Symantec, L’oreal, MSN.
Media Consultant
Tribal DDB
Mumbai
02.2006 - 10.2006
- In charge of Media - Delhi, Bangalore and Mumbai. Business Development, Client Servicing, Media Deals, Media Planning and Buying. Led a team of 15 members.
- Clientele: Yatra, RCOM, Times job, Magic bricks, Simply Marry, Honda, Citibank.
Digital Media Planner
BOTW PVT LTS
Mumbai
04.2004 - 01.2006
- Media Planner, Operation and Execution.
- Clientele: Airtel, HDFC BANK, Citibank.
Asst Manager
Mid-day Pvt Ltd
Mumbai
01.2003 - 03.2004
- Outdoor Media Planning and Selling, Bus shelter, Hoardings, Kiosk.
- Clientele: Thomas cook.
Senior Executive
Tata Infomedia
Mumbai
01.1999 - 12.2002
- CRM, Data Management, Direct Marketing, Printing.
- Clientele: Tata Motors, Siemens
Education
PGDM - Marketing
Welinkars College of Management
Mumbai 10.2015 - 10.2017
Bachelor of Arts -
SRSS College
Mumbai 08.1993 - 08.1996
Skills
BuyingStrategy Planning & ExecutionProduct & Brand ManagementB2B & B2C MarketingSEO, SEM, SMM, PPC & DisplayWebsite & Content MarketingCMS, CRM & Retention MarketingCampaign & Data Analysis, AdvExcel, SQLGoogle Analytics & AdobeInfluencer Marketing & TrafficAcquisitionPerformance Marketing & UXCustomer ExperienceCLV, CAC, Retention, ARR, LTVEmail, Video & Mobile MarketingPaid & Organic MarketingCreative & Analytical abilitiesCompetitive analysis & ProductPositioning, SalesTeam building & Leadership
Web analytics
Marketing Strategies
Calculating ROI
Data Analytics
Social media activities
Customer engagement
Digital media
Brand strategy
Digital marketing
Adobe Creative Suite
Email marketing campaigns
Social media tools
Campaign execution
Accomplishments
- Successfully launched Honda’ s 1st digital campaign/2006
- Launched Yatra.com/ 2006
- Launched ABC channel/2006 Launched UTV channels/2008
- Launched campaigns for Zee Learn
- Launched Apple campaign/2013 Part of the award-winning teams for Times job, Yatra, Reliance MF & Reliance Insurance campaigns Part of the Tribal DB team – Agency of the Year, 2008
Certification
Google Mobile Site cert.
Interests
New Skill
Reading
Timeline
Google Mobile Site cert.
04-2022
Google Ads Video cert
04-2022
Google Display & 360 cert.
04-2022
Google Shopping Ads cert.
04-2022
Google Search Ads cert.
04-2022
Google Campaign Manager cert.
04-2022
Google Ads Mobiles cert.
04-2022
Google Analytics cert.
04-2022
Youtube Advertisment
04-2022
SEO-Udemy Peter Kent, Arun Nagarathanam
04-2022
Ultimate Google Ads/Adwords- Udemy Issac Rudansky
04-2022
HubSpot certified
04-2022
SEMrush certified
04-2022
Bing certified
04-2022
Digital Marketing Consultant
SALTPETRE, FANATICSDOT.IN & Pinstorm
03.2021 - Current
PGDM - Marketing
Welinkars College of Management
10.2015 - 10.2017
Head Media Planning & Buying
Reliance Entertainment Pvt Ltd
09.2013 - 12.2020
Lead Media Planning and Buying
BC WEBWISE PVT LTD
05.2010 - 08.2013
Account Heads
HAVAS MEDIA
03.2008 - 04.2010
Asst Manager
Media2win Pvt Ltd
11.2006 - 02.2008
Media Consultant
Tribal DDB
02.2006 - 10.2006
Digital Media Planner
BOTW PVT LTS
04.2004 - 01.2006
Asst Manager
Mid-day Pvt Ltd
01.2003 - 03.2004
Senior Executive
Tata Infomedia
01.1999 - 12.2002
Bachelor of Arts -
SRSS College
08.1993 - 08.1996