Head Digital Marketing & CRM / C-level Executive
Email: alfred.dsouza@gmail.com | Contact: +91 9987400070 | Skype: alfreddsouza | Linkedin: alfreddsouza | Bengaluru, India
"Results-driven Marketing Professional with expertise in formulating comprehensive marketing strategies, developing
budgets, and enhancing brand visibility. Seeking a challenging role where I can leverage my skills in marketing planning,
branding, and digital marketing to drive growth and achieve strategic objectives."
Brands associated with Apple, Google, L’Oreal, Jockey, MSN, Citibank, Reckitt Benckiser, Capgemini, Heinz, Reliance Games, Honda, HUL,
Zapak Games, Siemens, Emirates, Jump Games, Yatra, Air France, Reliance Insurance, HDFC, Virgin Mobile, Symantec, HCL, DELL,
Symphony, Siemens, PepsiCo, Times Internet, Kokilaben hospital
Successfully managed and handled large media buys budget of 100 Cr INR.
Hi, I’m
ALFRED DSOUZA
Bengaluru,India
Summary
Overview
25
years of professional experience
Work history
Global Nurse Force Kochi, Kerala
VP, Digital Marketing
2023.01 - 2023.09 (8 education.months_Label)
Job overview
- Tools: Meta, Google & Zoho, LinkedIn
- Key Deliverables :
- Develop and execute comprehensive marketing strategies, consistently meeting key performance metrics
- Craft a content strategy that resonates with the target audience, resulting in increased engagement and conversion rates
- Create high-quality content, including blogs, videos and infographics, to enhance brand presence
- Leading digital marketing efforts, including CRM, SEO, SEM, social media marketing, email marketing, and online advertising campaigns
- Leveraging data analytics to optimize digital marketing strategies, achieving maximum ROI
- Prepared and presented monthly, quarterly, and yearly budgets, ensuring efficient resource allocation
- Directed and supported market research activities, providing valuable market insights for future planning
- Head Media - Planning and Buying
Reliance Pvt LtdMumbai, India
Digital marketing head
2013.09 - 2022.12 (9 education.years_Label & 3 education.months_Label)
Job overview
- Tools: Double click, ComScore
- Google Keyword Planner, Appsflyer, Sizmek, Outbrain, immobile, Twitter, Adobe audience manager, Google Marketing platform, Affle, Zedo
- Nimbuzz, Opera, Vserve, Airtel, Konnect Social, Linkedin, Semrush
- Google260dv
- Clientele: RCOM, Reliance Games, Jump Games, Zapak Games, Reliance Red Chillies Ent.
- Movie - Besharam, Phantom Films, PEPSICO, Symphony, APPLE, ZED, Bigflicks, Chillax &
- Big TV.ECU Worldwide, Kokilaben hospital
- Key Deliverables :
- Developed and executed comprehensive marketing plans, including resource allocation and goal setting
- Formulated strategies for Digital, Branding, and Communications specialties, achieving key objectives.
BCWEBWISEMumbai, India
Media director
2010.05 - 2013.08 (3 education.years_Label & 3 education.months_Label)
Job overview
Havas MediaMumbai, India
Account Head
2008.03 - 2010.04 (2 education.years_Label & 1 education.month_Label)
Job overview
Media2winMumbai, India
Asst Manager Planning & Buying
2006.11 - 2008.02 (1 education.year_Label & 3 education.months_Label)
Job overview
TribalDDBMumbai, India
Consultant - sales operations
2006.02 - 2006.10 (8 education.months_Label)
Job overview
BOTWMumbai, India
Media planner
2004.04 - 2006.01 (1 education.year_Label & 9 education.months_Label)
Job overview
Midday Pvt Ltd Mumbai, India
Asst Manager
2003.01 - 2004.03 (1 education.year_Label & 2 education.months_Label)
Job overview
Tata InfomwdiaMumbai, India
Senior executive
1999.01 - 2002.12 (3 education.years_Label & 11 education.months_Label)
Job overview
Education
WeSchool Welingkar
PGDM from Marketing
2017
University overview
SRSS College
Bachelors of Arts from Psychology, Geography
/1992 - 1996.09 (4 education.years_Label & 8 education.months_Label)
University overview
Skills
Go to Marketing Strategy
CMS, CRM, Loyalty & Retention Marketing
Data Analytics
Performance Marketing
B2B & B2C Marketing, Automation
SEO, SEM, SMM, PPC & Display
Website & Content Marketing
Digital & Position Marketing Management
Data Driven-Decision Making
Budget Management, Annual Plan
Inbound Marketing
CLV, CAC, ARR, LTV, CPA
AdTech and Martsch
Campaign Management & Ops
Product & Brand Managemen
Accomplishments
Accomplishments
- Google Mobile Site cert
- Google Ads Video cert
- Google Display & 360 cert
- Google Shopping Ads cert
- Google Search Ads cert
- Google Campaign Manager cert
- Google Ads Mobiles cert
- Google Analytics cert
- Youtube cert
- SEO-Udemy Peter Kent
- Udemy Issac Rudansky
- HubSpot certified
- SEMrush certified
- Bing certified
- C++ certified
Languages
English
Advanced
Timeline
VP, Digital Marketing
Global Nurse Force
2023.01 - 2023.09 (8 education.months_Label)
Digital marketing head
Reliance Pvt Ltd
2013.09 - 2022.12 (9 education.years_Label & 3 education.months_Label)
Media director
BCWEBWISE
2010.05 - 2013.08 (3 education.years_Label & 3 education.months_Label)
Account Head
Havas Media
2008.03 - 2010.04 (2 education.years_Label & 1 education.month_Label)
Asst Manager Planning & Buying
Media2win
2006.11 - 2008.02 (1 education.year_Label & 3 education.months_Label)
Consultant - sales operations
TribalDDB
2006.02 - 2006.10 (8 education.months_Label)
Media planner
BOTW
2004.04 - 2006.01 (1 education.year_Label & 9 education.months_Label)
Asst Manager
Midday Pvt Ltd
2003.01 - 2004.03 (1 education.year_Label & 2 education.months_Label)
Senior executive
Tata Infomwdia
1999.01 - 2002.12 (3 education.years_Label & 11 education.months_Label)
WeSchool Welingkar
PGDM from Marketing
SRSS College
Bachelors of Arts from Psychology, Geography
/1992 - 1996.09 (4 education.years_Label & 8 education.months_Label)