Head Digital Marketing & CRM / C-level Executive
Email: alfred.dsouza@gmail.com | Contact: +91 9987400070 | Skype: alfreddsouza | Linkedin: alfreddsouza | Bengaluru, India
"Results-driven Marketing Professional with expertise in formulating comprehensive marketing strategies, developing
budgets, and enhancing brand visibility. Seeking a challenging role where I can leverage my skills in marketing planning,
branding, and digital marketing to drive growth and achieve strategic objectives."
Brands associated with Apple, Google, L’Oreal, Jockey, MSN, Citibank, Reckitt Benckiser, Capgemini, Heinz, Reliance Games, Honda, HUL,
Zapak Games, Siemens, Emirates, Jump Games, Yatra, Air France, Reliance Insurance, HDFC, Virgin Mobile, Symantec, HCL, DELL,
Symphony, Siemens, PepsiCo, Times Internet, Kokilaben hospital
Successfully managed and handled large media buys budget of 100 Cr INR.
Hi, I’m
ALFRED DSOUZA
Bengaluru,India
Summary
Overview
25
years of professional experience
Work history
Global Nurse Force Kochi, Kerala
VP, Digital Marketing
01.2023 - 09.2023
Job overview
- Tools: Meta, Google & Zoho, LinkedIn
- Key Deliverables :
- Develop and execute comprehensive marketing strategies, consistently meeting key performance metrics
- Craft a content strategy that resonates with the target audience, resulting in increased engagement and conversion rates
- Create high-quality content, including blogs, videos and infographics, to enhance brand presence
- Leading digital marketing efforts, including CRM, SEO, SEM, social media marketing, email marketing, and online advertising campaigns
- Leveraging data analytics to optimize digital marketing strategies, achieving maximum ROI
- Prepared and presented monthly, quarterly, and yearly budgets, ensuring efficient resource allocation
- Directed and supported market research activities, providing valuable market insights for future planning
- Head Media - Planning and Buying
Reliance Pvt LtdMumbai, India
Digital marketing head
09.2013 - 12.2022
Job overview
- Tools: Double click, ComScore
- Google Keyword Planner, Appsflyer, Sizmek, Outbrain, immobile, Twitter, Adobe audience manager, Google Marketing platform, Affle, Zedo
- Nimbuzz, Opera, Vserve, Airtel, Konnect Social, Linkedin, Semrush
- Google260dv
- Clientele: RCOM, Reliance Games, Jump Games, Zapak Games, Reliance Red Chillies Ent.
- Movie - Besharam, Phantom Films, PEPSICO, Symphony, APPLE, ZED, Bigflicks, Chillax &
- Big TV.ECU Worldwide, Kokilaben hospital
- Key Deliverables :
- Developed and executed comprehensive marketing plans, including resource allocation and goal setting
- Formulated strategies for Digital, Branding, and Communications specialties, achieving key objectives.
BCWEBWISEMumbai, India
Media director
05.2010 - 08.2013
Job overview
Havas MediaMumbai, India
Account Head
03.2008 - 04.2010
Job overview
Media2winMumbai, India
Asst Manager Planning & Buying
11.2006 - 02.2008
Job overview
TribalDDBMumbai, India
Consultant - sales operations
02.2006 - 10.2006
Job overview
BOTWMumbai, India
Media planner
04.2004 - 01.2006
Job overview
Midday Pvt Ltd Mumbai, India
Asst Manager
01.2003 - 03.2004
Job overview
Tata InfomwdiaMumbai, India
Senior executive
01.1999 - 12.2002
Job overview
Education
WeSchool Welingkar
PGDM from Marketing
2017
University overview
SRSS College
Bachelors of Arts from Psychology, Geography
/1992 - 09.1996
University overview
Skills
Go to Marketing Strategy
CMS, CRM, Loyalty & Retention Marketing
Data Analytics
Performance Marketing
B2B & B2C Marketing, Automation
SEO, SEM, SMM, PPC & Display
Website & Content Marketing
Digital & Position Marketing Management
Data Driven-Decision Making
Budget Management, Annual Plan
Inbound Marketing
CLV, CAC, ARR, LTV, CPA
AdTech and Martsch
Campaign Management & Ops
Product & Brand Managemen
Accomplishments
Accomplishments
- Google Mobile Site cert
- Google Ads Video cert
- Google Display & 360 cert
- Google Shopping Ads cert
- Google Search Ads cert
- Google Campaign Manager cert
- Google Ads Mobiles cert
- Google Analytics cert
- Youtube cert
- SEO-Udemy Peter Kent
- Udemy Issac Rudansky
- HubSpot certified
- SEMrush certified
- Bing certified
- C++ certified
Languages
English
Advanced
Timeline
VP, Digital Marketing
Global Nurse Force
01.2023 - 09.2023
Digital marketing head
Reliance Pvt Ltd
09.2013 - 12.2022
Media director
BCWEBWISE
05.2010 - 08.2013
Account Head
Havas Media
03.2008 - 04.2010
Asst Manager Planning & Buying
Media2win
11.2006 - 02.2008
Consultant - sales operations
TribalDDB
02.2006 - 10.2006
Media planner
BOTW
04.2004 - 01.2006
Asst Manager
Midday Pvt Ltd
01.2003 - 03.2004
Senior executive
Tata Infomwdia
01.1999 - 12.2002
WeSchool Welingkar
PGDM from Marketing
SRSS College
Bachelors of Arts from Psychology, Geography
/1992 - 09.1996
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