ALFRED ZAMAN

* Managing the Reliance beverages business in the North East region.
* Handling a monthly turnover of INR 10-12 cr.
* Managing Sales & Distribution and Trade Marketing in the region.
* Accountable for Channel-Category Sales development, Resource management, Customer management, Infra deployment, Cost management, etc.
* Managing Visibility and BTL executions.
* Successful Planning and implementation of various trade marketing inputs.
* Driving S&D plans: Market coverage, Outlet coverage, distributor appointment, etc
* Managing sales forecasting & planning; ensuring availability & visibility at outlet level by streamlining the distribution business.
* Managing both on-roll & off-roll Area Executives.

* Categories handling: Carbonated soft drinks, Juices, Nectars, Water, Energy drinks, etc
* Ensuring adherence to all complaince by the trade & the business partners

• Managing the Personal care, Agarbatti & Matches business in the North East region.
• Handling a monthly turnover of INR 6 cr.
• Managing Sales & Distribution and Trade Marketing in the region.
• Accountable for Channel-Category Sales development, Resource management, Customer management, Infra-deployment, Cost management, etc.
• Managing Visibility & Channel Loyalty programs.
• Successful Planning and implementation of various trade-marketing inputs.
• Driving S&D plans: Market coverage, Outlet coverage, DSPM, PACE, Unnati roll-out, Stockiest appointment, etc.
• Managing a team of 7 pay-roll Area Executives.
• Categories handling: Toilet Soap, Deodorant, Perfume, Cream, Handwash, Agarbatti, Matches, Shampoo, Shower gel, Floor Cleaner, etc.
• ITC is one of India’s foremost private sector companies with presence in FMCG, Packaging, Paperboards & Specialty Papers, Agri & IT Businesses. It is the topmost leading FMCG company.
• Https://www.itcportal.com/

• Handling Shopper Marketing for Pan India for GT & MT, resulting in a 30% increase in sales volume in MT.
• Managing the Flashlights Category in GT along with Battery & Lighting for the MT channel.
• Successfully launched new rechargeable torchlights in the GT channel with a total production of 200,000 units.
• Successfully planned & designed GTM for NPD launch in Torchlights for the GT channel, by creating strategic promotional materials and sales collateral.
• Pioneered Planning, Designing & Execution of branding assets, category dressing & asset deployment in 1000 MT stores pan India
• Planning & execution of 30 wholesale activities for torchlights that resulted in a growth of over 50% for that period
• Designing & execution of Wholesale Loyalty Programme for torchlights for 2000 outlets pan India
• Designing regular trade inputs as well as phasing & tactical inputs to support sales growth.
• Eveready Industries India Ltd. is an Indian company that manufactures and markets batteries and lighting products. The Eveready brand has been present in India since 1905.
• Https://www.evereadyindia.com/

• Handling BTL marketing, Events association, Visibility, E-commerce, etc. for the Eastern region
• Successfully launched Bisleri Hand Purifiers in 2021 & Bisleri Fizzy Fruit drinks in 2019
• Pioneered Bisleri @ Doorstep, an E-com initiative in 2020
• Associated with 37 National & Regional Events in 2019-20
• Executed 3000+ Outlet Branding; 900 QPDS enrollment; MT Consumer sampling & branding support, etc.
• Achieved an incremental market share of +2% in Kolkata in 2020-21 vs 2019-20
• Successfully driven Distributor Loyalty Programme with an incremental growth of +5% & contribution of 38% in total volume in FY 2019-20
• Categories handled - Mineral water, Mountain water, Fizzy fruit drink, Soda, Hand Sanitizer
• Bisleri is India’s No. 1 Bottled water brand
• Https://www.bisleri.com/

• Managed Branch Operations – Sales Volume, Territory development, Channel Sales & Distribution, Trade Marketing, etc.
• Managed Akure branch: monthly turnover of Naira 220 M (USD 1.37M) p.m. covering Osun, Ondo & Ekiti states. Achieved Annual growth of 20% YTD in 2019
• Successful RTM initiatives – Outlet expansion, Distribution Infra optimization, Capacity & Capability building
• Pioneered SFA & DMS
• Managing a team of ASMs, SEs, RTM, Logistics, Accounts
• Categories handled - Juice, Yoghurt, Dairy
• Chi Limited, incorporated in 1980, is a leading FMCG company of Nigeria. It is owned by The Coca-Cola Company.
• Https://chilimited.com/

• Successfully handled business of INR 8 crore (80M) p.m. in Upper Assam, Nagaland & Arunachal Pradesh (part of)
• Achieved business growth of +14% in 2017-18 & +17% 2016-17
• Appointed 15 new distributors to drive snacks division & achieve a category growth of +40% in Snacks in 2017-18
• Managed a team of 7 payroll TSO/TSE
• Categories handled - Biscuits, Snacks, Confectioneries
• Parle owns the famous biscuit brand Parle-G. It has a 50% dominant share of the global biscuit market in 2020 – 21
• Https://www.parleproducts.com/

• Accountable for Channel/Category Sales Development by setting & achieving yearly S&D Plan for the region.
• Successfully handled foods business of INR 2.3 crore (or 23M) p.m. covering Sonitpur, Mangaldoi, Kamrup districts of Assam & parts of Arunachal Pradesh (& Mizoram earlier) - a growth of +40% in FY 2015-16 over 2014-15
• Successful Planning and implementation of annual trade-marketing inputs: Launch of B-Natural Juice & Marie Biscuits
• Successful execution of ROC model. Appointment of 2 new ROCs & outlet increment from an avg. of 90 in Aug 2014 to 160 in Sep ‘15
• Distribution expansion in Arunachal (Dirang/Tawang belt) from ‘0’ volumes to INR 30 lacs p.m. from May 2015 to Sep 2015
• Successful execution of Stockist model - appointed 15 new stockists (AP + Mizoram) - added 50% growth in the same territory
• Categories handled - Atta, Biscuits, Confectioneries, Juice, Snacks & Noodles
• ITC Limited is an Indian multinational conglomerate & is the topmost leading FMCG company
• Https://www.itcportal.com/

• Accountable for Channel/Category Sales Development by setting & achieving yearly Operational Master Plan (OMP) for the region.
• Managing Visibility programmes, Channel Loyalty programs, Outlet Audits (Merchandising), Outlet Coverage, etc.
• Successfully handled a turnover of INR 40 Million per month in Cooch Behar & Alipurduar (West Bengal) with growth of YTD +10% in Jan – July 2014 over the same period in 2013
• Effectively increased monthly business turnover of territory of INR 14 M p.m. to 21 M p.m. from Oct 2009 till Oct 2011 in Assam part + A.P.
• Deftly appointed 7 new Re-distributors & 6 Wholesale Hubs for Nestle Rural market development in 2011 in Assam & Arunachal
• Successfully executed Project Green to Blue from Jan ‘10 to Sep ‘12
• Categories handled - Dairy, Maternal & Infant Nutrition, Beverages,Chocolates & Confectioneries, Noodles & Culinary
• Nestle is a Swiss MNC. It is the largest Food Company in the world
• Https://www.nestle.in/