Aliasgar Banatwala
Digital Marketing Specialist | Performance Media | Content | Technology
Mumbai,MH
Summary
- Digital evangelist – building relationships, creating & participate in marketing community
- In-depth digital experience in brand strategy, building digital assets, performance marketing and media campaigns
- Strategistised digital customer-focused advertising and marketing programs across industries like Telecom, Finance, Travel, B2b.
- Proficient in tools such as Adobe Campaign Manager, Google Marketing platfrom, Facebook Business, Integral Ad sciences
Overview
10
10
years of professional experience
Work History
Associate Vice President - Media
Digitas India
Mumbai, Maharastra
05.2021 - Current
- Under top 100 leaders within the Publicis Groupe in India
- Introduced Media practice for Digitas, with offerings focused on Display & Video 360, Display, Google AdWords, Social & influencer marketing
- Orchestrated positive media coverage and stakeholder relations as public face of Digitas
- Spearheaded cross-functional initiatives across Strategy, Technology and Content teams to achieve business goals for bottom-line profits for the agency
- India lead for all Global Media Pitches working closely with regional teams to bring in new marketing trends
- Manage regional team including staffing and revenue forecasting, Responsible for business turnover worth INR 400 million for the agency.
- Grew revenue from existing clients 15-20%, year over year, increased client media budgets 20 to 30% year over year.
Media Director
Digitas, India
Mumbai , Maharastra
11.2017 - 05.2021
- Oversee all programmatic and data driven advertising activity for numerous clients including Tourism New Zealand, Canara HSBC, Henkel, Enamour, Suburban Diagnostics and others.
- Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation with assistance from a team of 12 members.
- Negotiated rates with media sales partners to obtain most competitive prices.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Responsible for 20% of the total revenue generated by the agency in 2020
Associate Business Director
Sapient Razorfish
Mumbai, Maharashtra
01.2014 - 11.2017
- Collaborate with cross functional teams across media, technology & UI/UX to strategize and execute websites, mobile applications and digital brand campaigns for Tourism New Zealand, SBI Life Insurance, UltraTech Cement, Kotak Mahindra Bank and Axis Bank.
- Head large size key accounts (Tourism New Zealand & SBI Life Insurance) reporting directly to the COO.
- Spearheaded all performance campaigns for Tourism New Zealand which helped in achieving more than 150% of overall KPI’s year on year.
- Co-create and align a digital content framework to build affinity for UltraTech Cement.
- Reimagined the SBI Life Insurance website by leading the build, end to end from design, UX/UI and technology integration across 9 regional languages.
- Responsible to contribute INR 150 Million for the agency
- Implemented business initiatives to optimize day-to-day operations, resulting in 25% increase in productivity.
- Brought on Ultratech Cement, SBI Life Insurance, Kotak Mahindra Bank as clients.
Account Manager
Saatchi & Saatchi
Mumbai , Maharastra
10.2012 - 12.2013
- Develop overall digital ecosystem for clients such as Idea Cellular Godrej Properties, BOI AXA, Bombay Dyeing, MTR Foods & Muthoot Pappachan group.
- Create web content strategies and online marketing communication to provide end to end digital solutions for Idea Cellular
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Managed 14 accounts by reviewing and mitigating discrepancies and collaborating with account holders.
- Achievements:.
- Responsible for generating revenue of INR 1.5 Million
- Conceptualize & execute building an iOS & Android mobile based application for Muthoot Pappachan group (My Jewel Box).
- Exceeded revenue targets by 10% for the agency
Business Development Manager
DealsandYou.com, Wannamo Marketing Pvt. Ltd
Mumbai, Maharastra
08.2011 - 09.2012
- Build alliances with F&B, Services, Retail brands (Courtyard By Marriott, Sahara Star, Renaissance, Hyatt Regency & Hilton).
- Instrumental in catapulting western Mumbai team to 2nd position across India in sales.
- Conceptualize & execute BTL activity via Sponsorship at ‘KIRAN 20 ’, a K.C College Festival Strategize use of marketing inventory to generate optimum sales and online marketing buzz Achievements:.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Education
Post Graudate Diploma - Advertising, Marketing & Sales Management
K.C College of Management – The Business School
Mumbai, Maharashtra 01.2011 - 12.2012
BBA - International Finance and Marketing
University of Mumbai, K.P.B Hinduja College of Commerce
Mumbai, Maharashtra 01.2009 - 01.2004
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Salesforce Marketing Cloud
undefinedTimeline
Associate Vice President - Media
Digitas India
05.2021 - Current
Media Director
Digitas, India
11.2017 - 05.2021
Associate Business Director
Sapient Razorfish
01.2014 - 11.2017
Account Manager
Saatchi & Saatchi
10.2012 - 12.2013
Business Development Manager
DealsandYou.com, Wannamo Marketing Pvt. Ltd
08.2011 - 09.2012
Post Graudate Diploma - Advertising, Marketing & Sales Management
K.C College of Management – The Business School
01.2011 - 12.2012
BBA - International Finance and Marketing
University of Mumbai, K.P.B Hinduja College of Commerce
01.2009 - 01.2004
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