Summary
Overview
Work History
Education
Affiliations
Websites
Timeline
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Alice Thomas

Alice Thomas

Bangalore

Summary

Results-driven business development and digital marketing professional with expertise in sales, client acquisition, and strategic growth in the internet advertising industry. Skilled in managing sales cycles, developing business, and delivering data-driven advertising solutions. Strong communicator with a proven ability to build client relationships, drive revenue growth, and solve complex business challenges.

Overview

5
5
years of professional experience

Work History

Assistant Manager, Growth & Strategy

LS Digital Group (formerly known as Logicserve)
Bangalore
06.2023 - Current
  • Achieved 110% of self-generated revenue targets from new business acquisitions for FY 2024-25.
  • Led regular strategy meetings with the program team to identify and implement upsell/cross-sell opportunities, expanding the agency’s ENBD portfolio and exceeding ₹1 Cr+ net revenue.
  • Maintained strong client relationships across all levels, driving long-term partnerships, and revenue growth.
  • Supported technical teams in client discussions and account management, ensuring seamless service delivery for key clients, including Giva, Razorpay, and Mia by Tanishq, where client servicing team was not aligned
  • Ensured timely completion of client documentation (SOW/MSA/PO), reducing the debtor receivable cycle and closing agreements within 1-2 months of campaign start.
  • Collaborated with cross-functional teams to resolve escalations, remove revenue blockers, and enhance customer satisfaction, contributing to overall business growth.

Business Development Associate

GenY Medium
Bangalore
11.2021 - 05.2023
  • Independently managed the full sales cycle, from lead generation to pitching, negotiation, and contract closure, generating ₹70L revenue in FY 2022-23.
  • Secured and managed key clients such as DLF, Duroflex, Symphony, Akshayakalpa, and Medicover Fertility, driving long-term partnerships and revenue growth.
  • Led high-impact pitches and strategic proposals, collaborating with cross-functional teams to close deals and enhance market positioning.
  • Recognized for excellence in client engagement, fostering relationships across Education, Real Estate, Healthcare, FMCG, and BFSI sectors.
  • Conducted market research and competitive analysis to tailor marketing strategies, maximizing ROI and strengthening brand positioning.

Marketing Specialist

4moles.com
New Delhi
07.2020 - 10.2021
  • Spearheaded sponsorship and marketing efforts for luxury golf events, securing high-value brand partnerships.
  • Built strategic collaborations with media agencies and premium brands, enhancing event visibility and engagement.
  • Led the successful launch of "BarkiesClub", an exclusive community for golf enthusiasts, driving membership growth and brand loyalty.
  • Developed marketing materials and sales strategies, effectively positioning luxury events in the market.
  • Negotiated sponsorship deals and executed marketing campaigns, ensuring successful event execution and maximum ROI.

Education

Digital Marketing -

MICA And UPGRAD
08-2022

Bachelor of Commerce -

Jesus & Mary College, University of Delhi
New Delhi, India
10-2020

CBSE Board, Commerce -

Senior Secondary School
New Delhi, India
05-2017

Affiliations

  • Finance & Sponsorship head of 'Mercurian Times', Jesus and Mary College
  • Corporate Accounts and Finance Trainee at DCM Shriram Industries Limited
  • Core Team Member of Commerce Association, Jesus and Mary College
  • Member of 'Mercatus', Marketing Society of Jesus and Mary College

Timeline

Assistant Manager, Growth & Strategy

LS Digital Group (formerly known as Logicserve)
06.2023 - Current

Business Development Associate

GenY Medium
11.2021 - 05.2023

Marketing Specialist

4moles.com
07.2020 - 10.2021

Digital Marketing -

MICA And UPGRAD

Bachelor of Commerce -

Jesus & Mary College, University of Delhi

CBSE Board, Commerce -

Senior Secondary School

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