Alicia Faleiro

Disciplined Creative/Content Director with over 15+ years in creative expertise, spanning diverse domains such as brand marketing, digital media, and event management. Proficient in developing engaging narratives and visuals that align with brand goals and captivate audiences. Recognized as a visionary in the realm of creativity, having effectively launched and revitalized multiple brands, showcasing a penchant for innovation. Demonstrated capability to keep abreast of emerging trends and technologies, ensuring the delivery of impactful campaigns on a consistent basis.

• Honored as CEO's Champ of the Year (FY 2021-22). #QuadrificMedia #SpartanPoker
• Contributed to a distinguished panel discussion on the evolving trends in the film industry spanning two decades by NDTV 24*7 (FY 2010-2011)
• Recognized as the youngest professional to develop impactful PR strategies for the newly established NGO, ASTITVA, in collaboration with TG Laxmi Narayan Tripathi, dedicated to the welfare of eunuchs. (FY 2010-2011)

Generative AI for creatives

https://www.behance.net/aliciamfaleiro

As a creative professional, I have honed my craft across diverse domains encompassing brand marketing, experiential marketing, performance marketing, digital and print media, e-commerce, ed-tech, event management, film production, traditional advertising, as well as ads and commercial shoots planning and direction. My journey in the realm of creative design has been marked by the following experiences:

1. Brand Marketing Expertise:

• Conceptualized and designed brand identities, collateral, and marketing materials that resonate with the target audience, aligning with brand strategies

2. Experiential Marketing Innovations:

• Crafted immersive and engaging experiential marketing campaigns, transforming ideas into captivating experiences that leave a lasting impression.

3. Performance Marketing Impact:

• Developed visually striking creatives for digital advertising campaigns, optimizing for performance across various platforms to drive meaningful user engagement and conversions.

4. Digital and Print Media Proficiency:

• Designed compelling graphics and layouts for both digital platforms and print media, ensuring a consistent brand image and message.

5. E-commerce Design Solutions:

• Created visually appealing product displays, banners, and promotional materials for e-commerce platforms, enhancing user experience and driving sales.

6. Ed-Tech Innovations:

• Designed educational materials, user interfaces, and interactive content for ed-tech platforms, making learning engaging and effective.

7. Event Management:

• Orchestrated event branding, including stage designs, promotional materials, and interactive installations, ensuring a seamless blend of creativity and event objectives.

8. Film Production Aesthetics:

• Contributed creative input and design elements to film production, enriching storytelling and enhancing visual appeal.

9. Traditional Advertising Excellence:

• Crafted traditional advertising materials such as print ads, billboards, and brochures, infusing creativity to capture audience attention.

10. Ads & Commercial Photo Shoots Planning and Direction:

• Strategized, planned, and directed ads and commercial shoots, ensuring a cohesive and visually captivating end product that effectively conveyed the desired message.

In this independent capacity, I've consistently delivered high-quality designs tailored to specific industry requirements, fostering meaningful connections between brands and their audience. My versatility and adaptability across various sectors underscore my dedication to delivering exceptional creative solutions.