Alika Koshy
Bengaluru,KA
Summary
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints.
Overview
12
12
years of professional experience
5
5
Languages
Work History
Assistant Manager
Future Lifestyle
Bengaluru, Karnataka
09.2018 - Current
- Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased brand awareness, conducted field recruiting and attended over Number industry events annually.
- Communicated product value, quality and style to educate and entice potential customers.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Future Retail- Future Group
Future Group
Bengaluru, Karnataka
09.2017 - 09.2018
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Evaluated business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Devised strategies and roadmaps to support product vision and value to business.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Analyzed competitor pages to locate backlink and keyword opportunities.
Assistant Manager- Digital Marketer
NIIT Ltd
Gurgaon, Haryana
05.2013 - 08.2017
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Tracked social media trends and adapted to attract target follower demographic.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Responded to email and social media messages according to prescribed policies.
- Set up multimedia presentations for use in meetings with key stakeholders and senior management.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Used Adobe Creative Suite to design initial campaign concepts.
- Executed consistent online messaging across various social media verticals.
- Contributed to mock-ups, email campaigns and social media content.
- Assisted in managing corporate social media channels including Facebook and Twitter.
- Assisted with capturing and analyzing social media metrics.
Education
12th - Commerce
Mahatma Gandhi International School
AhmedabadTimeline
Assistant Manager
Future Lifestyle
09.2018 - Current
Future Retail- Future Group
Future Group
09.2017 - 09.2018
Assistant Manager- Digital Marketer
NIIT Ltd
05.2013 - 08.2017
12th - Commerce
Mahatma Gandhi International School
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