Alim Pasha
Bengaluru
Summary
Dynamic retail leader with extensive experience at Bluestone Jewellery, driving 25% growth in GMS through innovative clienteling and upselling strategies. Proven expertise in luxury retail management and staff training, consistently exceeding sales targets while enhancing customer loyalty and operational efficiency. Adept at inventory planning and delivering exceptional service in high-volume environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Store Head – Luxury Jewellery
Bluestone Jewellery and Lifestyle Limited
Bangalore
05.2024 - Current
- Directed end-to-end operations for high-traffic luxury jewellery outlet.
- Achieved 25% growth in GMS, exceeding revenue targets for three consecutive quarters.
- Trained and mentored 12 sales professionals to enhance product knowledge and client engagement.
- Implemented clienteling strategies that improved retention and increased repeat sales by 30%.
- Ensured inventory accuracy and maintained optimal visual merchandising per luxury brand standards.
- Collaborated with diverse coworkers to resolve product and service-related issues.
- Executed store layout and VM planning, aligning inventory with brand standards for launches.
- Led soft launch and grand opening activities, ensuring seamless customer experience from day one.
Store Manager – Contemporary Jewellery Brand
Melorra Gold & Diamonds
Bangalore
03.2022 - 05.2024
- Managed daily operations of flagship store with annual sales over 8.5 CR.
- Consistently surpassed monthly sales goals by 15–20% through effective clienteling and upselling.
- Led team of 10, including 1 assistant manager and 9 sales associates, to deliver exceptional luxury service.
- Organized exclusive VIP client events to boost high-ticket sales and enhance client loyalty.
- Ensured compliance with all retail-related laws and regulations.
- Monitored competitor activities to maintain competitive advantage in the industry.
- Trained new employees on POS systems, product knowledge, and customer service techniques.
Store Manager – Large Format Jewellery Retail
Reliance Jewels
Bangalore
03.2018 - 12.2021
- Oversaw large-format jewellery store operations, managing 25+ team members and achieving multi-crore monthly targets.
- Consistently exceeded GMS and invoice conversion KPIs, maintaining an average conversion rate of 55% over 4 quarters.
- Implemented cluster-based supervision, enhancing customer service speed and staff accountability.
- Conducted extensive inventory audits, ensuring real-time stock accuracy and zero loss or shrinkage.
- Managed high foot traffic during festive seasons, generating sales exceeding 1.25 CR in single-day revenues.
- Delivered internal training for new employees on SOPs, gold policies, and luxury sales techniques.
Commercial Officer Cum Retail Accounts Manager
Reliance Jewels
Bangalore
11.2014 - 02.2018
- Managed end-to-end financial and commercial operations for large-format jewellery showroom with daily transactions exceeding ₹10 lakhs.
- Ensured complete reconciliation of all payment modes, including cash, card, UPI, digital wallets, GMS receipts, and vouchers.
- Maintained comprehensive records of daily sales, petty cash expenses, gold transactions, and vendor bill entries.
- Coordinated with internal auditors to guarantee timely GST/TDS compliance and supported stock audit teams.
- Validated and approved all store-level expenses and documentation in accordance with company’s commercial SOPs.
- Monitored and reported daily performance metrics (DOR/MIS) to HO finance and retail leadership teams.
- Led onboarding and training programs for new store openings within the region.
Associate – Food Department
Metro Cash And Carry
Bangalore
01.2013 - 07.2014
- Supported daily operations of food and grocery department, focusing on stock handling and product display.
- Maintained FIFO system to enhance freshness and minimize wastage.
- Assisted customers with inquiries regarding product availability and nutritional information.
- Ensured strict adherence to hygiene and cleanliness standards per food safety regulations.
- Coordinated timely stock replenishment with supply chain and inventory teams.
- Participated in monthly inventory counts, contributing to shrinkage control efforts.
Education
Master Of Business Administration - System Management
Gitam University
Visakhapatnam 12-2019
Bachelor of Commerce - Human Resources Management
Bangalore University (BES Degree College)
Bangalore Jayanagar 05-2014
Skills
- High-volume store operations
- Luxury retail management
- New store openings
- Store launch execution
- Customer relationship management
- Loyalty program implementation
- Sales growth and leadership
- Staff hiring and training
- Inventory planning and merchandising
- Clienteling and upselling strategies
- Sales forecasting and KPI management
Affiliations
- Interest in fashion trends, which helps in modern product positioning
- Love for reading business/self-help books to stay sharp in leadership
- Took the lead in planning launch events, customer hi-tea meets, and influencer visits
- Conducted customer feedback analysis and suggested process improvements that were adopted at cluster level
Accomplishments
- ₹1 Crore+ Sales in a Single Day (Akshaya Tritiya 2021)
Led the team during a high-traffic festival day and broke the regional record for highest single-day sales. - Successfully Launched 2 New Stores
Played a key role in pre-opening planning, commercial setup, team onboarding, and achieving target footfalls within the first month. - "Customer Delight Champion" Award – [1/2020]
Awarded based on customer feedback, mystery audits, and Net Promoter Score (NPS) results. - Mentored 4 Assistant Managers into Independent Store Heads
Recognized by Regional Manager for leadership development and succession planning efforts.
Certification
- Certified Retail Store Operations Manager
Comprehensive training in inventory control, SOPs, floor operations, and sales analytics. - Retail Leadership Development Program (RLDP)
Covered people management, performance coaching, cluster coordination, and strategic planning. - Retail Finance & Store Commercials Training
Includes GST, cash reconciliation, DSR, gold weight deviation, audit readiness, and MIS reporting.
Personal Details
Date of birth - 16th Oct 1992
Nationality - Indian
Marital status: married
Languages known: English, Hindi, Kannada, Urdu, and Telugu
Timeline
Store Head – Luxury Jewellery
Bluestone Jewellery and Lifestyle Limited
05.2024 - Current
Store Manager – Contemporary Jewellery Brand
Melorra Gold & Diamonds
03.2022 - 05.2024
Store Manager – Large Format Jewellery Retail
Reliance Jewels
03.2018 - 12.2021
Commercial Officer Cum Retail Accounts Manager
Reliance Jewels
11.2014 - 02.2018
Associate – Food Department
Metro Cash And Carry
01.2013 - 07.2014
Master Of Business Administration - System Management
Gitam University
Bachelor of Commerce - Human Resources Management
Bangalore University (BES Degree College)
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