Alisha Bisherwal

• Strategizing media outreach and external communication for key HCL Group and Shiv Nadar Foundation initiatives, with a focus on philanthropy, education, and community-driven programs such as HCL Foundation, HCL Samuday, Shiv Nadar School, Shiv Nadar University, VidyaGyan Schools, HCL Squash, HCL Bridge, and HCL Cyclothon .
• Collaborating with key stakeholders , including PR agencies, organizational spokespersons, and journalists , to craft impactful narratives.
• Providing content support to leadership for speeches, articles, and strategic messaging.

• Volunteered as an interpreter for community radio training workshops , assisting participants from rural India in understanding and engaging with the sessions effectively.

• Led communications strategy to enhance outreach and engagement, helping attract more students and professionals.
• Developed content, PR, and marketing strategies , optimizing messaging for courses on interview preparation, sales, and customer interaction skills .

• Contributed to the early-stage development of a startup by creating communication collateral and brainstorming marketing strategies to establish the brand's presence.

• Managed brand's public perception and handling PR for key campaigns for Grey Cement Division's Ye Pucca Hai, Ye Pucca Hai- Thank You Doctors, Balasinor Plant Launch and White Cement Division's MaxX Hai Naa and WallMaxX Launch
• Develop communication outreach plans and content for senior leadership
• Advise, plan and facilitate internal and external communication activities (press releases, investor relations and government communications), content strategy
• Manage and maintain all communication channels (digital, PR & Media and internal) and constantly explore means to develop them

• Handling media relations, influencer relations and PR strategies for brands in numerous verticals such as Lifestyle, Personal Care, Hospitality, Food and Education
• Some of the brands that I worked on are Aloft Aerocity, JW Marriot, Porsche, Starbucks, Too Yumm, Indian School of Hospitality, Organic Harvest, Borouge for Indiaplast 2019 etc

• Developed social media copy and created content calendars for key client brands, including Honor Mobiles and Vedanta's CSR initiative, Nandghar .
• Managed day-to-day coordination with clients and creative teams to ensure engaging and competitive social media presence across platforms.

Interned in the News Services Division of All India Radio

• Prepared and posted content on Kizuna's social media page catering to audiences from Japan and India

• Covered entertainment and event stories for the city supplement, Gurgaon Times

• Hosting and preparing day-to-day programming of the community radio
• Assisting the team with required research and content writing for the programs