Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Software
Certification
Interests
Timeline
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Alisha Crasto

Alisha Crasto

Sales Manager
Dubai

Summary

Performance-oriented and outgoing sales and care Leader offering exceptional record of achievement over 3-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in/retaining customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Showcasing an upward trajectory and doubling up in revenue generation through B2C sales.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Lead Sales and Care Manager

Fitcy Health
Dubai
03.2021 - Current
  • Coached employees in successful selling methods and encouraged cross-selling for additional products and services.
  • Produced 4 reports per week to analyze performance against team goals.
  • Targeted and prospected for new business through telemarketing, individual creativity and innovation.
  • Established and cultivated solid business relationships with new or existing customers.
  • Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
  • Closed lucrative sales deals using strong negotiation and persuasion skills related to Therapy and Mental health.
  • Researched competitors' activities and products to uncover new trends
  • Resolved customer issues quickly to close deals, and to cater to damage controls and boost client satisfaction.
  • Interpreted sales and pricing policies to departmental personnel and customers.
  • Development and implementation of processes and procedures to reach out to clients and close sales deals.
  • Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
  • Attended weekly meetings to discuss and optimize strategies with Marketing, Product Development teams.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures and to understand the pain points and greviances of the team.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Additionally, coached and counseled customer services representatives, assisting with catering and resolving clients greviances and problem solving with best customer satisfaction.
  • Evaluated performance against goals and implemented appropriate development plans on a quarterly basis.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.

Digital Marketing Executive

Promodome Digital LLP
Andheri
09.2020 - 03.2021
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Created printed marketing materials designed to drive campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Managed designs and plans for various campaigns for a well renowned high end furniture brand.
  • Worked on photoshop for designing and catering to clients design requirements.

Social Media Marketing Intern

Fitcy Fitness
Dubai
04.2020 - 07.2020
  • Designed and presented social media campaign ideas.
  • Stayed updated with latest marketing concepts and techniques.
  • Conducted daily updates to social media profiles to boost company online presence.
  • Analyzed trends in social media posts and followers to maximize views.
  • Created content strategies for digital media.
  • Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
  • Assisted with capturing and analyzing social media metrics.
  • Working on website design and UI for better visuals and reducing bounce rates.

Education

Masters In Business Administration - Marketing

NMIMS Instutitue of Management
Vile Parle
12.2021 - 12.2023

Bachelors Of Business Management Studies - Marketing

SM Shetty College of Management Studies
Powai
07.2018 - 03.2020

Skills

Sales training and leadership

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Accomplishments

  • Achieved 80% of the target goals by completing and closing the B2C sales with accuracy and efficiency.
  • Got promotion from digital marketing executive to Lead Sales Manager within the span of 1.2 years.

Additional Information

Startup oriented individual with a knack for challenges and problem solving skills.

Software

Hubspot CRM

Slack

Respondio

Certification

Advanced Diploma in Digital marketing

Interests

Playing the Ukelele

Singing

Voice Over Acting

Timeline

Masters In Business Administration - Marketing

NMIMS Instutitue of Management
12.2021 - 12.2023

Lead Sales and Care Manager

Fitcy Health
03.2021 - Current

Digital Marketing Executive

Promodome Digital LLP
09.2020 - 03.2021

Social Media Marketing Intern

Fitcy Fitness
04.2020 - 07.2020

Advanced Diploma in Digital marketing

01-2020

Bachelors Of Business Management Studies - Marketing

SM Shetty College of Management Studies
07.2018 - 03.2020
Alisha CrastoSales Manager