Summary
Overview
Work History
Education
Skills
Websites
Courses Certifications
Personal Information
Languages
Projects
Certification
Languages
Timeline
Generic
Alisha Jena

Alisha Jena

Hyderabad

Summary

With 7 years of experience in marketing, my expertise lies in marketing communication, content creation, and branding. I excel in performance management, social media, email, and content marketing, consistently delivering impactful results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Communications Manager

Wallero Technologies
Hyderabad
03.2024 - Current
  • Developed and implemented marketing communications plans for products and services.
  • Designed promotional materials such as brochures, flyers, newsletters, and website content.
  • Created customized campaigns to target specific customer segments.
  • Managed advertising campaigns on multiple media platforms including radio, television, print and digital channels.
  • Coordinated the production of press releases and other public relations materials.
  • Analyzed market trends to identify potential opportunities for new products or services.
  • Reviewed customer feedback from online sources and responded appropriately.
  • Coordinated internal communications to relay current information to employees.
  • Promoted company through advertising, social media, digital marketing, events and traditional media avenues.

Marketing Manager

Predictiveq Pvt ltd
07.2023 - Current
  • My digital marketing profile showcases expertise in diverse areas, including paid campaigns, WordPress proficiency, content writing, email campaign management, copywriting, social media, and newsletter creation
  • My skills span the spectrum of online marketing, indicating a well-rounded and versatile approach to driving digital success in BTB.

Marketing Manager

Syoft
09.2022 - 07.2023
  • Skilled in brand marketing, executing outbound/inbound marketing activities, analyzing data for strategic insights, and engaging target audiences through content, advertising, events, social media, and email marketing.

Digital Marketing Manager

Orange Figs
03.2021 - 09.2022
  • Planned, executed, and optimized web, SEO/SEM, email, social media, and display advertising campaigns
  • Measured performance, identified trends, and brainstormed creative growth strategies
  • Collaborated on optimizing user experience and evaluating emerging technologies for impactful results.

Corporate Communications Consultant

Genpact
04.2014 - 08.2018
  • With 3 years of experience at Genpact, I've mastered corporate communications, orchestrating effective internal and external messaging to foster strong brand relationships and engagement.

Programmer Analyst Trainee

Cognizant
01.2014 - 04.2014

Education

PG Diploma( Marketing ) -

Indian School of Business
01.2023

B.A( Journalism ) -

Amity University
01.2022

01.2009

01.2007

Skills

  • Content Marketing
  • Communication Management
  • Branding
  • Graphic Designing
  • Copy Writing
  • Google AdWords
  • Google Analytics
  • Facebook Marketing
  • Linkedin Marketing
  • Email Marketing
  • Social Media Marketing
  • Performance Marketing
  • Content Strategy
  • Digital Marketing
  • MS Office
  • Adobe
  • Canva
  • Hubspot
  • Wordpress

Courses Certifications

  • Digital Marketing Simternship
  • Social Media Simternship
  • Social Media Marketing Certification Course
  • Email Marketing
  • Email Marketing Certification
  • Content Marketing Certification
  • Google Analytics For Beginners
  • Google Analytics Individual Qualification
  • Google Ads Display Certification
  • Google Shopping Ads Certification
  • Google Ads Video Certification
  • Google Ads Search Certification
  • Google Ads Apps Certification
  • Google Ads Workshop
  • Performance Marketing Workshop

Personal Information

  • Total Experience: 9 Years 0 Month
  • Date of Birth: 07/21/91
  • Gender: Female
  • Marital Status: Single / Unmarried

Languages

  • English
  • Hindi
  • Oriya
  • French

Projects

Digital Media and Social Media Campaign, 59 Days, Measuring key performance indicators for tracking social media marketing success. Creating compelling ads for earned, owned, and paid social media marketing. Performing demographic targeting to increase engagement and drive conversions. Utilizing content variation and testing different promotional strategies. Analyzing data to optimize performance across multiple social media channels. Testing social media content and promotions to increase engagement and drive conversions. Maximizing the benefits of both promoted and organic posting. Managing a substantial advertising budget. Utilizing different social media strategies to leverage the power of social media influencers. Social listening and engaging with consumers.

Certification

  • Digital Marketing Simternship
  • Social Media Simternship
  • Social Media Marketing Certification Course
  • Email Marketing
  • Email Marketing Certification
  • Content Marketing Certification
  • Google Analytics for Beginners
  • Google Analytics Individual Qualification
  • Google Ads Display Certification
  • Google Shopping Ads Certification
  • Google Ads Video Certification
  • Google Ads Search Certification
  • Google Ads Apps Certification
  • Google Ads Workshop
  • Performance Marketing Workshop

Languages

English
First Language
Hindi
Proficient (C2)
C2
French
Beginner
A1

Timeline

Marketing Communications Manager

Wallero Technologies
03.2024 - Current

Marketing Manager

Predictiveq Pvt ltd
07.2023 - Current

Marketing Manager

Syoft
09.2022 - 07.2023

Digital Marketing Manager

Orange Figs
03.2021 - 09.2022

Corporate Communications Consultant

Genpact
04.2014 - 08.2018

Programmer Analyst Trainee

Cognizant
01.2014 - 04.2014

PG Diploma( Marketing ) -

Indian School of Business

B.A( Journalism ) -

Amity University

Alisha Jena