ALISHA PANIGRAHI
Hyderabad
Summary
Experienced Search and Programmatic Campaign Manager with 15 months of hands-on expertise in managing DV360, CM360, Simpli.fi, and Google Ads campaigns across CTV, YouTube, and Display channels. Proficient in campaign setup, optimization, troubleshooting, and performance reporting, with strong knowledge of VAST/VPAID tags, PMP deals, and Floodlight tracking. Skilled in audience segmentation and conversion-focused optimization to drive measurable marketing outcomes.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Associate Campaign Manager
MediaMint
Hyderabad
07.2024 - 11.2025
- Managed end-to-end search and brand advertising campaigns across multiple platforms ensuring performance and delivery alignment.
- Performed campaign setup, trafficking, and detailed QA for implementation accuracy.
- Optimized daily campaigns across search, display, CTV, and YouTube to achieve KPIs including CTR, CPA, and ROI.
- Handled data analysis and campaign reporting, ensuring actionable insights for performance growth.
- Skilled in optimizing campaign performance through real-time bidding strategies, advanced audience segmentation, and data-led decision-making.
- Collaborated cross-functionally to create audience strategies, test creatives, and enhance media mix performance.
- Proficient in campaign performance analysis, A/B testing, and budget optimization to deliver consistent and scalable results.
- Consistently achieved campaign KPIs across CTV, display, and YouTube.
- Recognized for accurate forecasting and proactive campaign optimization.
- Successfully onboarded new clients by implementing effective tagging and reporting workflows.
- Received appreciation for operational excellence and team collaboration.
- Spot award winner for performance for the month of August.
- Client appreciation for Team collaboration & achieving KPI'S.
Education
Computer Science and Engineering -
SOA University,ITER
06.2024
Higher Secondary School -
Bhadrak Higher Secondary School
Bhadrak, Odisha08.2020
Secondary Education -
Sun Shine Mission School
05.2018
Skills
- Google Tag Manager (GTM)
- Google Analytics (GA4)
- Microsoft Excel
- Google Ad Manager
- Audience Targeting
- 1P/3P Data
- OTT
- YouTube Campaigns
- Search Campaign Optimization
- Ad Trafficking
- QA
- Performance Reporting
- Forecasting
- Oracle
- Java
- HTML
- CSS
- JavaScript
- MySQL
Certification
- Google Search Ads Certification
- Google Analytics (GA4) Certification
- YouTube Ads Certification
- Certified Application Developer by ServiceNow
- Completed Data Visualization course: "Empowering Business with Effective Insights" by Tata Forage
- Techedge 2023 completion
- Google Analytics (GA4) Certification
- YouTube Ads Certification
- Certified Application Developer by ServiceNow
- Completed Data Visualization course: "Empowering Business with Effective Insights" by Tata Forage
- Techedge 2023 completion
Accomplishments
- Consistently achieved campaign KPIs across CTV, display, and YouTube.
- Recognized for accurate forecasting and proactive campaign optimization.
- Successfully onboarded new clients by implementing effective tagging and reporting workflows.
- Received appreciation for operational excellence and team collaboration.
- Spot award winner for performance for the month of August.
- Client appreciation for Team collaboration & achieving KPI'S.
Technical Projects
NEWS APP USING RAPID API
- Api based project that fetches ongoing news using HTML,CSS,JS
NEUROMORPHISM CALCULATOR
- A stylized calculator made via CSS
Timeline
Associate Campaign Manager
MediaMint
07.2024 - 11.2025
Computer Science and Engineering -
SOA University,ITER
Higher Secondary School -
Bhadrak Higher Secondary School
Secondary Education -
Sun Shine Mission School