ALISHA SADNANI
Marketing Professional
Ahmedabad
Summary
Dynamic and results-driven marketing professional with extensive experience in social media management, influencer marketing, and content creation. Proven ability to develop and execute strategic marketing plans that enhance brand visibility and drive engagement. Adept at cultivating strong relationships with stakeholders and leveraging creative and analytical skills to achieve outstanding outcomes.
Overview
5
5
years of professional experience
Work History
SOCIAL MEDIA MANAGER
Freelance
3 2023 - Current
- Overseeing the development and implementation of influencer campaigns from ideation to execution.
- Identifying new opportunities for collaborating with brands and innovatively approaching them.
- Establishing and maintaining regular communication between the brand and influencer partners, sourcing and negotiating new partnerships.
- Monitoring influencer content to ensure compliance with brand voice and guidelines.
- Engaging with and responding to the online audience through relevant comments.
- Preparing a monthly calendar to manage online content across multiple platforms.
MARKETING HEAD
BARE BODY ESSENTIALS
03.2023 - 11.2023
- Developing and managing creative plans for company branding and product launches.
- Defining core product messaging, positioning, and differentiation strategies to align with the overall company strategic plan.
- Developing new initiatives and partnerships with business and community leaders to reach business objectives.
- Formulating and launching marketing and promotional campaigns to maximize profits.
- Organizing the development and implementation of diverse marketing videos, social media posts, and blogs.
BRANDING & iNFLUENCER MARKETING EXECUTIVE
BARE BODY ESSENTIALS
08.2022 - 03.2023
- Established and nurtured an influencer and blogger outreach program, creating a robust brand ambassador network.
- Executed social media messaging and influencer marketing strategies, producing engaging and creative content.
- Developed marketing briefs and pitches, leveraging business acumen and marketing insights for client projects.
- Created original blog posts and website articles, ensuring high-quality writing and editorial standards.
- Conducted media monitoring and analysis, generating press clippings to support brand awareness initiatives.
- Managed PR activities, including writing and distributing press releases, handling media inquiries, and building relationships with key media contacts.
- Wrote and edited various forms of content, including blogs, articles, social media posts, and marketing copy.
- Coordinated content creation efforts, ensuring consistency in brand voice and messaging across all platforms.
SOCIAL MEDIA EXECUTIVE
IBA COSMETICS
01.2022 - 07.2022
- Managed content planning and execution across Instagram and Twitter, maintaining a consistent brand presence.
- Analyzed industry trends and developments to inform content strategies and creative approaches.
- Created content for the brand's Instagram, including user-generated content (UGC) to engage the community.
- Collaborated with the digital team to generate fresh blog content, driving website traffic and engagement.
- Created interactive and informative visuals for regular social media interaction, enhancing user engagement.
- Coordinated influencer campaigns, from content creation to negotiation and content tracking.
BEAUTY ADVISOR
ESTEE LAUDER COMPANIES
01.2020 - 09.2021
- Conducted personalized beauty consultations, recommending skincare and makeup products tailored to customer needs.
- Demonstrated product usage and provided makeup applications to highlight product benefits and increase sales.
- Cultivated strong customer relationships, fostering client loyalty and repeat business.
- Managed POS transactions and maintained accurate sales and inventory records.
- Assisted in visual merchandising and product placement, creating an appealing shopping environment.
- Collaborated with store teams to achieve sales targets and contribute to a positive work environment.
Education
BCOM -
HL COLLEGE
10+2 - undefined
MK HIGH SCHOOL
Skills
- Leadership
- Teamwork
- Communication (Verbal & Written)
- Relationship Building
- Problem-Solving
- Time Management
- Adaptability
- Creativity
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Upper intermediate (B2)
Timeline
MARKETING HEAD
BARE BODY ESSENTIALS
03.2023 - 11.2023
BRANDING & iNFLUENCER MARKETING EXECUTIVE
BARE BODY ESSENTIALS
08.2022 - 03.2023
SOCIAL MEDIA EXECUTIVE
IBA COSMETICS
01.2022 - 07.2022
BEAUTY ADVISOR
ESTEE LAUDER COMPANIES
01.2020 - 09.2021
SOCIAL MEDIA MANAGER
Freelance
3 2023 - Current
BCOM -
HL COLLEGE
10+2 - undefined
MK HIGH SCHOOL
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