Aliv Dutta

Strategizing, managing, and optimising diverse Google Ads

campaigns encompassing Search, Shopping, and Display ads.

Optimizing user experience and lead conversions by restructuring site

hierarchy and closely monitoring KPIs like CTR and CPC in Google Ads.

Developed comprehensive metrics reports to enhance ROI, increase

lead generation, and improve quality scores while strategizing end-

to-end funnel conversions.

Implemented SEO strategies, managed social media marketing

campaigns, and orchestrated email marketing efforts, monitoring

and responding to online reviews to build reputation.

Conducted CRO analysis using GA data to enhance conversion rates.

Crafted funnel-wise strategies to convert website visitors.

Researched and implemented high-volume, low-difficulty keywords.

Managed social media marketing, both organic and paid activities.

Analyzed and reported performance across social media platforms.

Conducted competitive market research and targeted the right

audience.

Working on SEO strategies, including keyword research and on-page

PPC Campaign management and execution across various models,

including CPM, CPC, CPL, and CPA, depending upon the platform.

Involved in Keyword research using tools like Google Keyword Planner,

Google Trends, and SEMrush.

Strategizing and monitoring paid ads campaigns on Social Media

Platforms and working on keeping the CPC and CPA on the lower side.

Developed and executed strategies to acquire new Indian and

International Affiliates.

Developed strong personal relationships with top clients and affiliates

in all online markets.

Researching and evaluating the latest trends and techniques to find

new and better ways of measuring social media activity.

Conducting regular competitor social activity analysis to create

strong, appealing posts that boost the reach and engagement of the

platforms.

Recommending improvements to increase performance for Meta Ads

Campaigns

Setting targets to increase brand awareness and increase customer

engagement.

Managing and motivating junior team members such as social media

executives or assistants

Generating quality leads and performing pre and post-sales activities,

from campaign strategy to client onboarding and servicing.

Worked on social media offers, campaign creation, and quality lead

generation.

• Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
• Achieved project milestones ahead of deadlines, coordinating effectively with stakeholders and managing resources efficiently.
• Educated staff on organizational mission and goals to help employees achieve success.
• Evaluated staff performance and provided coaching to address inefficiencies.
• Developed effective improvement plans in alignment with goals and specifications.